Sodboy13 5,761 Posted November 15, 2019 Christ, I hope not. 3 Quote Share this post Link to post Share on other sites
tBBP 2,707 Posted November 15, 2019 What is that even supposed to be??? And they wouldn't possibly can one of the best crests in MLS for THAT, would they? 4 Quote Share this post Link to post Share on other sites
schlim 774 Posted November 15, 2019 It reminds me of seeing the logo histories of some English teams, which have minor variations of a swallow or deer for 60-80 years then suddenly change to some modern design in the 70s, before switching back to a modernized version of an old logo 20 years later. On it's own, it's fine, and could really be a launching pad for some nice uniform elements - an argyle pattern, etc. But the problem would be in 2 years that would get shelved for some Adidas or nike template that looks like denim or a false sash or something, only to replaced by another radical redesign in another 2 years. I don't really have any attachment to the current logo besides knowing it's a fireman's cross. I guess it still is? For now? 5 Quote Share this post Link to post Share on other sites
IceCap 22,557 Posted November 15, 2019 What that hell was that? 3 Quote Share this post Link to post Share on other sites
aawagner011 2,459 Posted November 15, 2019 Has to be fake, right? That’s terrible. A few months ago, there was another possible leak, but I don’t think anyone could ever verify the authenticity. But it’s much better than the above design. It has way too many outlines but the core idea is good. 7 Quote Share this post Link to post Share on other sites
Dynasty 2,418 Posted November 15, 2019 The firemen cross is cool. Why would you get rid of it for a dumb roundel? 7 Quote Share this post Link to post Share on other sites
Sodboy13 5,761 Posted November 15, 2019 1 hour ago, aawagner011 said: Has to be fake, right? That’s terrible. A few months ago, there was another possible leak, but I don’t think anyone could ever verify the authenticity. But it’s much better than the above design. It has way too many outlines but the core idea is good. Before Hauptman sold his stake to Mansueto, the rumors were hot and heavy that the team would undergo a full rebrand to "Chicago City" for the move to Soldier Field. This is almost certainly somebody's concept, because it would clearly get the entire league sued out of existence. 3 Quote Share this post Link to post Share on other sites
Davey 219 Posted November 15, 2019 Well, If I'm going to review this logo I'd say it certainly is on "fire". 3 Quote Share this post Link to post Share on other sites
Gothamite 24,459 Posted November 15, 2019 5 hours ago, aawagner011 said: Has to be fake, right? That’s terrible. A few months ago, there was another possible leak, but I don’t think anyone could ever verify the authenticity. But it’s much better than the above design. It has way too many outlines but the core idea is good. That one was a fan concept. 1 Quote Share this post Link to post Share on other sites
FiddySicks 11,347 Posted November 15, 2019 6 hours ago, schlim said: On it's own, it's fine No, it’s really not. It sort of reminds me of Ween’s logo 6 Quote Share this post Link to post Share on other sites
the admiral 29,063 Posted November 15, 2019 That logo looks terrible. It looks like they meant to split the difference between a Chicago flag star and a fire, achieving neither. It looks like a crown. As bad as or worse than the Chicago Cubs City concept. 3 Quote Share this post Link to post Share on other sites
schlim 774 Posted November 15, 2019 4 hours ago, Bucfan56 said: No, it’s really not. It sort of reminds me of Ween’s logo Do you have something against Ween? 1 Quote Share this post Link to post Share on other sites
Wings 2,144 Posted November 15, 2019 11 hours ago, Sodboy13 said: Christ, I hope not. That logo belongs on a 1970's World Football League helmet. Bleh. 8 Quote Share this post Link to post Share on other sites
Dilbert 966 Posted November 15, 2019 That makes Nashville SCs MLS logo look good. Big oof! 0 Quote Share this post Link to post Share on other sites
Jer15 1,036 Posted November 15, 2019 I don't get this whole rebrand the Fire thing. It's a good name. The current shape of the logo is really great for for a soccer crest. Even the red shirt with the white stripe across the front is great and unique to the fire. The problem has never been the brand, don't "fix" the part that's not broken 12 Quote Share this post Link to post Share on other sites
FiddySicks 11,347 Posted November 15, 2019 11 minutes ago, schlim said: Do you have something against Ween? Oh, absolutely not. The Mollusk is one of my favorite albums of all time. I just thought the spikes at the top reminded of that logo The Ween logo is WAY better, too. 1 Quote Share this post Link to post Share on other sites
MJWalker45 6,004 Posted November 15, 2019 11 hours ago, Sodboy13 said: Christ, I hope not. Go home Torquay! You're drunk! 8 Quote Share this post Link to post Share on other sites
BigRed618 835 Posted November 15, 2019 Fire's crest doesn’t need to be changed. It needs to be tweaked. Looks to me there’s a little more gray than there needs to be. 0 Quote Share this post Link to post Share on other sites
gosioux76 2,564 Posted November 15, 2019 Any idea why the tweet says "image #69"? Is it feasible that this is one of several drafts of a potential new logo and not necessarily THE new logo? 1 Quote Share this post Link to post Share on other sites
Sodboy13 5,761 Posted November 15, 2019 "Cursed image #xxx" was a popular meme at one time. 2 Quote Share this post Link to post Share on other sites
