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MLS Chicago Fire FC Reveal Disappointing New Logo


Sodboy13

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1 hour ago, Wings said:

 

That logo belongs on a 1970's World Football League helmet. Bleh. 

 

12380680%5D,sizedata%5B850x600%5D&call=u

 

Don't you go blaspheming around here.

On 1/25/2013 at 1:53 PM, 'Atom said:

For all the bird de lis haters I think the bird de lis isnt supposed to be a pelican and a fleur de lis I think its just a fleur de lis with a pelicans head. Thats what it looks like to me. Also the flair around the tip of the beak is just flair that fleur de lis have sometimes source I am from NOLA.

PotD: 10/19/07, 08/25/08, 07/22/10, 08/13/10, 04/15/11, 05/19/11, 01/02/12, and 01/05/12.

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Quoting a board member from another platform, because we live in meta times:

 

 

If this wasn't it, you'd think the Fire would want to distance themselves from it in no uncertain terms. Of course, this is the Fire, so who knows.

On 1/25/2013 at 1:53 PM, 'Atom said:

For all the bird de lis haters I think the bird de lis isnt supposed to be a pelican and a fleur de lis I think its just a fleur de lis with a pelicans head. Thats what it looks like to me. Also the flair around the tip of the beak is just flair that fleur de lis have sometimes source I am from NOLA.

PotD: 10/19/07, 08/25/08, 07/22/10, 08/13/10, 04/15/11, 05/19/11, 01/02/12, and 01/05/12.

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That dude is an amazing reporter, handsome, and smells great. :)

 

In all seriousness, I’ll have plenty on the new logo when/if one comes out. It’s a topic that interests me greatly. Obviously. 
 

Here’s something I wrote on the topic a month ago. Seems relevant today. 

 

https://www.google.com/amp/s/chicago.suntimes.com/platform/amp/2019/10/19/20921714/chicago-fire-mls-logo-joe-mansueto-nelson-rodriguez-leeds-united-sports-uniforms

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23 minutes ago, BJ Sands said:

That dude is an amazing reporter, handsome, and smells great. :)

 

In all seriousness, I’ll have plenty on the new logo when/if one comes out. It’s a topic that interests me greatly. Obviously. 

 

Well look at you, Mr. Blue Checkmark. 

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On 11/19/2012 at 7:23 PM, oldschoolvikings said:
She’s still half convinced “Chris Creamer” is a porn site.)
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2 minutes ago, BJ Sands said:

I am absolutely one of the least-qualified people to be Verified. 

 

Oh, I HIGHLY doubt that. 

 

Good for you, man. 

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On 11/19/2012 at 7:23 PM, oldschoolvikings said:
She’s still half convinced “Chris Creamer” is a porn site.)
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12 hours ago, Sodboy13 said:

 

Before Hauptman sold his stake to Mansueto, the rumors were hot and heavy that the team would undergo a full rebrand to "Chicago City" for the move to Soldier Field. This is almost certainly somebody's concept, because it would clearly get the entire league sued out of existence.

 

Getting fed up with the generic Euro branding. Go with Chicago Fire FC or SC or for a total rebrand, bring back the Sting - Chicago Sting FC or SC.

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Their current crest is unique and fine.  And if the Fire had more success with their crest, they wouldn't even think of changing it, especially to the one in the OP. That's all this is about. It's like when a person goes through a mid-life crisis and dyes their hair some terrible color. It's not really about the hair. 

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Chicago City would be a joke.

 

Chicago Town - as in Chi-town - actually sounds kind of cool to me. But Fire is established and already a decent brand so I don’t see any reason to change. Just hopefully not to the aforementioned logo.

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My teams

NCAA: Washington State

MLB: Seattle Mariners

NFL: Seattle Seahawks

NBA: Portland Trailblazers

EPL: Liverpool FC

MLS: Seattle Sounders FC

NHL: Pittsburgh Penguins

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v0dYD3Om.jpg

This is, quite simply, horrendous. It would instantly become the worst team primary mark amongst all Major League Soccer franchises. And bear in mind that MLS counts the logos of the New England Revolution, San Jose Earthquakes and Sporting Kansas City amongst its visual branding elements. You have to delve down to the level of the USL Championship's Austin Bold FC to even come close to something as breathtakingly bad as this purported Chicago Fire badge... and not even the Bold's logo hits this nadir of design.    

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7 hours ago, Wings said:

 

That logo belongs on a 1970's World Football League helmet. Bleh. 


But still not on the Chicago Fire's.  Because even that would be a downgrade.

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EDIT: Ope.  DIdn't see this point had already been made on page 2.

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For me, the logo rates somewhere between "Dumpster Fire" and "Kill it with Fire".

On September 20, 2012 at 0:50 AM, 'CS85 said:

It's like watching the hellish undead creakily shuffling their way out of the flames of a liposuction clinic dumpster fire.

On February 19, 2012 at 9:30 AM, 'pianoknight said:

Story B: Red Wings go undefeated and score 100 goals in every game. They also beat a team comprised of Godzilla, the ghost of Abraham Lincoln, 2 Power Rangers and Betty White. Oh, and they played in the middle of Iraq on a military base. In the sand. With no ice. Santa gave them special sand-skates that allowed them to play in shorts and t-shirts in 115 degree weather. Jesus, Zeus and Buddha watched from the sidelines and ate cotton candy.

POTD 5/24/12POTD 2/26/17

 

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1 hour ago, Eastport76 said:

I thought this is Illinois, not Arizona. Because, that new logo reminds me of Navajo blanket patterns.

 

There's a neighborhood in Hoffman Estates where all the streets are named after Arizona locations: Flagstaff, Kingman, Maricopa, Glendale, Grand Canyon. It's strange, because you would think Arizonans would be the ones naming streets after places back home.

 

Thanks for subscribing to Northwest Suburbs Content.

♫ oh yeah, board goes on, long after the thrill of postin' is gone ♫

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On 11/15/2019 at 9:38 AM, Sodboy13 said:

 

12380680%5D,sizedata%5B850x600%5D&call=u

 

Don't you go blaspheming around here.

 

I actually like that helmet until they became the Chicago Winds the following season with a white helmet & a giant W logo. 

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