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MLS Chicago Fire FC Reveal Disappointing New Logo


Sodboy13

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Several people have pointed out that using a yellow crown shape... mimics the color and imagery of the Latin Kings which has been a massive street gang in Chicago for over 30 years.


In 1978, a group of juvenile delinquents - youth hailing from both poor inner-city neighborhoods and affluent New York City suburbs - were taken to New Jersey's Rahway State Prison and given a crash course in the realities of life behind bars. Over the course of three hours, a group of inmates berated, threatened, and terrified the impressionable visitors, all in the hope that the experience would result in the young men being "Scared Straight".

Today, the Chicago Fire Football Club - as part of MLS WORKS, Major League Soccer's social responsibility platform - embarks on more than just a simple team rebranding. In a bold initiative, Chicago Fire FC will reach out to members of the Windy City's street gang culture and invite them to become supporters of the once proud organization. Over the course of an entire MLS season, a group of underachieving professional footballers will annoy, disappoint, and ultimately exhaust their new found gangbanger fans into a life of straight-laced, apathetic conformity. This is "Bored Straight".

 

 

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"We got tired of being mistaken for people who are actually worth a :censored: ."

On 1/25/2013 at 1:53 PM, 'Atom said:

For all the bird de lis haters I think the bird de lis isnt supposed to be a pelican and a fleur de lis I think its just a fleur de lis with a pelicans head. Thats what it looks like to me. Also the flair around the tip of the beak is just flair that fleur de lis have sometimes source I am from NOLA.

PotD: 10/19/07, 08/25/08, 07/22/10, 08/13/10, 04/15/11, 05/19/11, 01/02/12, and 01/05/12.

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5 minutes ago, Survival79 said:

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🔥   🔥   🔥

 

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What a load of :censored:ing garbage. Why even bother wasting the time to write that? 

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On 11/19/2012 at 7:23 PM, oldschoolvikings said:
She’s still half convinced “Chris Creamer” is a porn site.)
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1 hour ago, Pizzaman7294 said:

 

Looks like I was correct.

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lol, they're even calling it their "Fire Crown"
 

 

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StL Cardinals - Indy Colts - Indiana Pacers - Let's Go Blues! - Missouri State Bears - IU Hoosiers - St Louis City SC

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1 hour ago, Pizzaman7294 said:

 

Looks like I was correct.

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But, but, but . . . the flames are upside down!  And, and . . . don't get me started on the yellow sky and skyscrapers . . . 

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"For a people undefeated, our Fire Crown stands for the founding legend of Chicago."

Just as long as the Chicago Fire FC suits are making a distinction between "a people undefeated" and a team undefeated. Because by my count, Chicago's MLS club has experienced plenty of defeat over the past ten seasons. Frankly, the Fire's supporters had better hope that team management is better at rebuilding than they've proven to be at rebranding. 

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3 minutes ago, leopard88 said:

 

But, but, but . . . the flames are upside down!  And, and . . . don't get me started on the yellow sky and skyscrapers . . . 

 

"The yellow sky represents the storied history of our mayors and our city council, who have long been unparalleled in their ability to piss on us and tell us it's raining."

On 1/25/2013 at 1:53 PM, 'Atom said:

For all the bird de lis haters I think the bird de lis isnt supposed to be a pelican and a fleur de lis I think its just a fleur de lis with a pelicans head. Thats what it looks like to me. Also the flair around the tip of the beak is just flair that fleur de lis have sometimes source I am from NOLA.

PotD: 10/19/07, 08/25/08, 07/22/10, 08/13/10, 04/15/11, 05/19/11, 01/02/12, and 01/05/12.

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"A people undefeated"...somebody explain the Chicago Bears to me, then. (EDIT: @Brian in Boston beat me to that punch.)

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So they actually went and did it. What in the whole entire history of eff were they sniffing on when they cooked THIS up?? I mean, just...I can't even.

 

Congratulations, Nashville SC...you no longer have the stupidest-looking badge in Major League Soccer.

 

*emphasis mine, for noting the absurdity of yet another Major League Soccer team branding itself as FC. And no I don't care for the hackneyed reasoning behind it--to me it's just silly.

*Disclaimer: I am not an authoritative expert on stuff...I just do a lot of reading and research and keep in close connect with a bunch of people who are authoritative experts on stuff. 😁

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Looking at all of this, I feel like I owe Brandiose an apology because not even they would be so stupid and tone deaf as to mimic the iconography of a street gang whose ethnicity is explicitly unwelcome at games.

On 8/1/2010 at 4:01 PM, winters in buffalo said:
You manage to balance agitation with just enough salient points to keep things interesting. Kind of a low-rent DG_Now.
On 1/2/2011 at 9:07 PM, Sodboy13 said:
Today, we are all otaku.

"The city of Peoria was once the site of the largest distillery in the world and later became the site for mass production of penicillin. So it is safe to assume that present-day Peorians are descended from syphilitic boozehounds."-Stephen Colbert

POTD: February 15, 2010, June 20, 2010

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