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PBS updated brand


Foxxtrot44

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I was watching PBS tonight and noticed they were no longer using their black and white color scheme.

As with many things, it's a shift towards being noticeable on digital platforms.

Also, more serifs sacrificed to our modern world...

https://www.newscaststudio.com/2019/11/06/pbs-new-logo-branding/

 

pbs-new-logo.jpg

jazzsig4

I HATE THIS TIMELINE

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This is about as exciting and unconventional as I want PBS to ever get.

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"You are nothing more than a small cancer on this message board. You are not entertaining, you are a complete joke."

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They've been gradually rolling that new font out over the past couple years.  Interesting direction for them to go, changing the P-Head back to blue, but ditching the font that was actually a holdover from that era.

I don't mind the new branding so much as how PBS has been influencing local affiliates where I live with their own branding.  The two-station network that was known as Milwaukee Public Television (MPTV) is now Milwaukee PBS.  More recently, I noticed that Wisconsin Public Television, which covers the rest of the state is now PBS Wisconsin.  Has this been happening elsewhere?  I have to believe this isn't strictly local to my area.

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