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As boring as that logotype is, I give credit to ViacomCBS for at least trying for a "merger of equals" approach to the wordmark.  On one hand, "VIACOM," in addition to coming first in the basic name of the merged company, is in a more eye-catching shade of blue (at least on light backgrounds) than "CBS."  On the other hand, the logotype is in a font that CBS has used almost continuously since 2010 or so, and a bit of the negative space that hugs the outside of the "C" in "CBS" covers part of the "M" in "VIACOM."

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