TrueYankee26 475 Posted December 5, 2019 Viacom and CBS complete their merger today and this is their logo 0 Quote Share this post Link to post Share on other sites
Walk-Off 52 Posted December 5, 2019 As boring as that logotype is, I give credit to ViacomCBS for at least trying for a "merger of equals" approach to the wordmark. On one hand, "VIACOM," in addition to coming first in the basic name of the merged company, is in a more eye-catching shade of blue (at least on light backgrounds) than "CBS." On the other hand, the logotype is in a font that CBS has used almost continuously since 2010 or so, and a bit of the negative space that hugs the outside of the "C" in "CBS" covers part of the "M" in "VIACOM." 2 Quote Share this post Link to post Share on other sites
neo_prankster 2,923 Posted December 5, 2019 All I see is Viacombs. 2 Quote Share this post Link to post Share on other sites
MBurmy 1,033 Posted December 5, 2019 I'm mostly looking forward to seeing how that logo's gonna look in the Paramount logo's byline as "A ViacomCBS Company"... 2 Quote Share this post Link to post Share on other sites
Ferdinand Cesarano 4,110 Posted December 5, 2019 Eye or go home. 6 Quote Share this post Link to post Share on other sites
TBGKon 2,023 Posted December 5, 2019 The wordmark is setup perfectly to replace the O in Viacom with the eye.....would be a nice nod. 2 Quote Share this post Link to post Share on other sites
the admiral 21,634 Posted December 5, 2019 CBS in anything but Bodoni or the old CBS Sports font looks wrong to me. Too casual! 6 Quote Share this post Link to post Share on other sites
