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Louisville City New Logo

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I do not understand soccer teams. Why are the naming conventions so weird? Why is the format [Insert City/Region/State/School] and [Insert mascot], lost on soccer teams? Whats the point of adding FC at the end of most teams? Why do we have abstract terms like "United"? And what the hell is a "Sporting"?

 

I'm sorry it really bugs me and being from Louisville myself, it's frustrating that they can't come up with a real name for either the men or women's team. 

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4 minutes ago, CrimsonBull9584 said:

I do not understand soccer teams. Why are the naming conventions so weird? Why is the format [Insert City/Region/State/School] and [Insert mascot], lost on soccer teams? Whats the point of adding FC at the end of most teams? Why do we have abstract terms like "United"? And what the hell is a "Sporting"?

 

I'm sorry it really bugs me and being from Louisville myself, it's frustrating that they can't come up with a real name for either the men or women's team. 

 

they want to be like European teams with their naming. 

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I've got so many questions on this one. Let's start with the big one:

 

1. Why did this have to happen? Of all the brands in USL, Louisville was nowhere near the top of markets in need of a refresh. I appreciate the trend toward simplifying crests -- I think Charleston's new logo is a fantastic example of how to do it right. This one, though, fails on so many levels. Removing gold from the scheme, in my opinion, was a mistake. It leaves us with a mark that almost immediately makes me think of the Sacramento and Los Angeles Kings. The typogprahy -- the big LOU CITY and the smaller "football club" -- is crammed into too tight of a space, making it look like an afterthought. The regional symbols -- the circle of stars from the city flag and fleur de lis -- also feel shoehorned into spaces in which they don't properly fit. I just don't get this one at all. 

 

2. Are they just LouCity now? I'm still relatively new to USL. Have they always referred to themselves as LouCity? Seems odd to me conjoined as one word -- as it could be pronounced Loosity to someone who doesn't know better. And if the name is still Louisville City F.C., as it implies in the news release, then building your branding around your nickname also seems off to me. I'm sure there are examples out there where this has happened, but to me, it's like if Manchester City were to launch a new crest that shortened the name to ManCity. It would look and feel weird, just like this one does. 

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22 minutes ago, CrimsonBull9584 said:

Why and why do European teams do it that way? 

 

Also:

 

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They could have at least made sure it was actually a triangle before describing it as one lol

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I can’t say for certain, but with the bit of experience I have with USL branding packages, this sort of feels like a long term move for a potential MLS bid. I can’t explain why else they would downgrade so significantly right after making three straight championship runs. 

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9 minutes ago, Bucfan56 said:

I can’t say for certain, but with the bit of experience I have with USL branding packages, this sort of feels like a long term move for a potential MLS bid. I can’t explain why else they would downgrade so significantly right after making three straight championship runs. 

 

I'm not sure I follow. Are you saying they intentionally downgrade now, so they can upgrade later?

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More like Loo City, amirite?

 

44dvO9R.png

 

43 minutes ago, henburg said:

They could have at least made sure it was actually a triangle before describing it as one lol

 

guYhOTE.gif

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1 hour ago, DC in Da House w/o a Doubt said:

old:

 

6112_louisville_city_fc-primary-2015.png

 


 

 

New:

Image result for lou city logo

1. Purple Triangle is not a Triangle.

2. Purple "triangle" is not denoting a rise, it is clearly descending.  Rising would be lower on the left and higher on the right (see any X/Y table, like the stock market, Higher on the right = growth, higher on the left = decline. 

3. Horizontal line is not horizontal at all, it is a clear downward diagonal. 

4. The Brits are going to love hearing that we have a team called "Loo City".  Why not just Toilet United?  Crapper FC?

5. Does anyone in L'vull actually care about the southern Indiana side of the river?  Is there any "there" there?  I don't think so. Why not just call a line a line?  Does it have to be symbolic?

6. 5 sides = 5 bridges, again, why is this necessary?  

 

A clear case of design by committee, with a heaping helping of marketing-speech BS thrown on top to make us think they were actually planning ahead.  Not so much good. 

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5 sides = 5 bridges is obviously design rationale that was backed into. 

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Wow...that is horribad.

 

I don't even care to break that thing down...it's already broke. 

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4 hours ago, CrimsonBull9584 said:

I do not understand soccer teams. Why are the naming conventions so weird?

As has been said it's in keeping with the best soccer leagues in the world. To me it makes total sense to want to be like the best.

 

To put it another way, I would imagine if there was an American Football League in Europe, the fans there who love the NFL would rather their football teams to be more London Kings than London Football Club.

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Geez, you lose a championship game after winning two in a row and all of a sudden you change completely.😉

 

Its not bad but not great either. Seeing that they were moving to a new stadium, I can understand them wanting a new look but this just looks too simplified.

 

And yes they are still Louisville City. Lou City is just on the branding.

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Seeing the one it replaced at such a large size that DC posted, it's clear that the original is way too detailed and the design style of the buildings doesn't match the rest of the badge. Feels like the elements were designed separately and then put together. The new one just feels put together lazily, though. The symbols and stars in their respective color fields should've been done more intentionally to fit the space. So to sum up:

 

Old one: feels very minor league in its overly detailed, non-synced elements.

New one: feels lazy and rushed. Basically a concept that somehow got the green light when it should've been refined more.

Overall: meh

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1 hour ago, gosioux76 said:

 

I'm not sure I follow. Are you saying they intentionally downgrade now, so they can upgrade later?

 

I know, it doesn’t seem to make much sense. But if a club wants to keep the basis of their USL look for a move to MLS, they need to make a few changes to the primary logo in the lead up. I’m probably wrong, but that’s the only bit of logic that would even make sense to me for making a change like this. This is a MASSIVE downgrade.

 

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1 hour ago, Bucfan56 said:

 

I know, it doesn’t seem to make much sense. But if a club wants to keep the basis of their USL look for a move to MLS, they need to make a few changes to the primary logo in the lead up. I’m probably wrong, but that’s the only bit of logic that would even make sense to me for making a change like this. This is a MASSIVE downgrade.

 

But when Sacramento joins MLS wont they make them change their logo? I dont know how you could upgrade the Republics look now. It already looks major league to me (and no Im not pandering to you).

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