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2020-2021 NHL Changes


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3 hours ago, spartacat_12 said:

 

I'd include Columbus in there. The current home & road aren't quite as nice as the pre-Edge alternate, but getting rid of the neon green & Stinger patch was a massive improvement. Vancouver & Washington were also smart to bring back their classic colour schemes, even though the execution was a bit flawed.

 

 

I'd like to think that the law of diminishing returns will prevent the NHL from turning into the Euro leagues. A company will pay a lot more for a jersey patch if they know they get to be the exclusive sponsor on the uniform. The more ads you throw on a jersey the less valuable each patch is.

Doesn’t stop companies from paying a premium to be on a cars fender in nascar.

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15 minutes ago, dont care said:

Doesn’t stop companies from paying a premium to be on a cars fender in nascar.

That's because the standard NASCAR angle is much closer to the action (and cars are also much larger things to put an ad on than a human being). The standard NHL broadcast angle is this;

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Tell me anybody who'd be able to easily pick out a small ad, on either the helmet or jersey, from this angle. I can barely even see the logos that are already on the helmet besides the vague blob on one of the Stars' players. Hockey's a high-speed game using humans with a camera that isn't generally close to the action on broadcasts. It's nowhere near as advertising-conducive as large canvases of space like a racecar would be.

 

It's nowhere near as worth it, especially since the NHL and their teams already makes plenty of ad money from the boards, ice, the virtual ads on the glass and all the other league-wide advertising means. Those European and minor leagues use the amount of ads to help pay for the costs of running the league, the NHL doesn't have that worry because it's got far, far more money than those leagues do.

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7 hours ago, Kevin W. said:

Correct, given that there were a lot of teams that had excellent pre-Edge uniforms and made them look just as good with the Edge switch. Four of the remaining five Original Six teams plus the Devils made no meaningful changes and looked excellent as a result. The Canucks were close but the addition of the wordmark hurt what was a good change back to their original colors.

 

Sharks were close too, but orange trim and front numbers took away from what would have otherwise been a clear upgrade.

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15 minutes ago, Ridleylash said:

That's because the standard NASCAR angle is much closer to the action (and cars are also much larger things to put an ad on than a human being). The standard NHL broadcast angle is this;

spacer.png

Tell me anybody who'd be able to easily pick out a small ad, on either the helmet or jersey, from this angle. I can barely even see the logos that are already on the helmet besides the vague blob on one of the Stars' players. Hockey's a high-speed game using humans with a camera that isn't generally close to the action on broadcasts. It's nowhere near as advertising-conducive as large canvases of space like a racecar would be.

 

It's nowhere near as worth it, especially since the NHL and their teams already makes plenty of ad money from the boards, ice, the virtual ads on the glass and all the other league-wide advertising means. Those European and minor leagues use the amount of ads to help pay for the costs of running the league, the NHL doesn't have that worry because it's got far, far more money than those leagues do.

I’m talking about the little ads (2inx3in) on the fenders that aren’t visible really ever during a race. But sponsors still pay a premium for them. The law of diminishing returns doesn’t keep these sponsors from paying for them.

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I think those advertisers are not so much interested about the exposure on the track as they are off the the track. Those advertisers can put on commercials that say something like, "We're the official colostomy bag of Petty Motorsports" .

In the case of the helmets, broadcasters will show close up views of the players during stoppages in play, including goals which will be shown on replays. 

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4 hours ago, Morgan33 said:

 

Sharks were close too, but orange trim and front numbers took away from what would have otherwise been a clear upgrade.

I disagree. The pre-Edge jerseys were the best the Sharks have ever looked.

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When did the NHL mandate white backgrounds on board advertising? 1999-2000, I want to say? It's an improvement we take for granted, looking back at old games where you had a bunch of different colors on the boards. Very ugly. 

 

I caught a clip of a Nordiques game where one ad on the boards said, en français, "Thank you, Television Quatre-Saisons and all our sponsors." Whenever you're using leftover inventory to thank other people for buying the rest of the inventory, usually a bad sign. Minor miracle that even with all the teams that have been in the uh-oh zone over the last ten years, none of them had to resort to YOUR AD HERE behind the net.

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54 minutes ago, the admiral said:

I caught a clip of a Nordiques game where one ad on the boards said, en français, "Thank you, Television Quatre-Saisons and all our sponsors." Whenever you're using leftover inventory to thank other people for buying the rest of the inventory, usually a bad sign. Minor miracle that even with all the teams that have been in the uh-oh zone over the last ten years, none of them had to resort to YOUR AD HERE behind the net.

 

I’d argue stuff like this is pretty close.

ngcb16

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1 hour ago, DTConcepts said:

 

I’d argue stuff like this is pretty close.

ngcb16


Paws in letters just makes this look like a furry-run charity. Heck, why don’t the Coyotes play into that demographic more?

 

“Come on down to Jobing.Com Arena, where you can yiff in the parking lot without intervention and are free to sell your art in the concourses! Emergency commissions? We’ll buy your porn art and your Undertale trash pieces.”

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2 hours ago, the admiral said:

When did the NHL mandate white backgrounds on board advertising? 1999-2000, I want to say? It's an improvement we take for granted, looking back at old games where you had a bunch of different colors on the boards. Very ugly. 

 

I remember colour ads on the boards and I don't remember much of anything from before 1999-2000. From video evidence, I'm thinking it wasn't until after the 2006-07 season.

 

I could always tell when a picture was taken at the Arrowhead Pond of Anaheim/Honda Center because of the red Del Taco ad behind the nets, so I started there. The Ducks winning the Stanley Cup in 2007 had colour backgrounds on the boards and then video of games in 2007-08 have white backgrounds.

 

FWIW, junior hockey (and the occasional NLL game I go to) still has colour backgrounds and I don't think much of it. I always thought the change was made to make it easier for players to see the puck, which is why I wondered why NLL teams wouldn't go with all colour backgrounds.

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57 minutes ago, SFGiants58 said:


Paws in letters just makes this look like a furry-run charity. Heck, why don’t the Coyotes play into that demographic more?

 

“Come on down to Jobing.Com Arena, where you can yiff in the parking lot without intervention and are free to sell your art in the concourses! Emergency commissions? We’ll buy your porn art and your Undertale trash pieces.”

diaper giveaway is Feb. 12, be sure to reserve your tickets now

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4 hours ago, the admiral said:

When did the NHL mandate white backgrounds on board advertising? 1999-2000, I want to say? It's an improvement we take for granted, looking back at old games where you had a bunch of different colors on the boards. Very ugly. 

 

I caught a clip of a Nordiques game where one ad on the boards said, en français, "Thank you, Television Quatre-Saisons and all our sponsors." Whenever you're using leftover inventory to thank other people for buying the rest of the inventory, usually a bad sign. Minor miracle that even with all the teams that have been in the uh-oh zone over the last ten years, none of them had to resort to YOUR AD HERE behind the net.


The World Juniors has certain ads with dark backgrounds and now they are really bothering me.   That bright red Tim Hortons ad really stands out. 

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On 12/30/2020 at 5:58 PM, dont care said:

I’m talking about the little ads (2inx3in) on the fenders that aren’t visible really ever during a race. But sponsors still pay a premium for them. The law of diminishing returns doesn’t keep these sponsors from paying for them.

 

If you're talking contingency decals that were on on the front fender and behind the front wheel, the decals are no longer part of the deal. They may not be visible during a race, but the drivers make sure to drop their sponsors names any chance they get. I don't think we'll be seeing Zdeno Chara look into the camera and say, "What's in your wallet?"

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On 12/27/2020 at 5:25 PM, Ark said:

Why not just make the manufacturer logo more prominent? I'll take that every day over having an ad for some random company like in the NBA.

 

I do not mind the jersey manufacturer logos at all in the NCAA. I also really like the symmetry in the NCAA with the conference logo on the other side.


Mainly because a league and outfitter are not going to renegotiate terms in the middle of a deal.

 

Given the particular circumstances (global pandemic), there’s no way any league is convincing an outfitter to increase its financial commitment when there’s already a deal in place, especially when there aren’t any fans in the stands and there aren’t any eyeballs on the televised games because of the uncertain schedule and prohibition on social gatherings.

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