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2020-2021 NHL Changes


squamfan

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44 minutes ago, habsfan1 said:

 

But what to do with that primary logo?

 

It is very outdated.

 

The Sens logo is also "outdated" but it's still the best logo they've ever used.


If they use it for another few decades it will be considered a classic.

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15 minutes ago, Ark said:

The Sens logo is also "outdated" but it's still the best logo they've ever used.


If they use it for another few decades it will be considered a classic.

 

I disaagree. Every 3D Centurion and the =O= are all better in 2021.

 

The Sens failed to do what the Sabres and Padres did with their "outdated" logos. That's why Sens got criticized and the other 2 got praised.

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19 minutes ago, habsfan1 said:

 

I disaagree. Every 3D Centurion and the =O= are all better in 2021.

 

The Sens failed to do what the Sabres and Padres did with their "outdated" logos. That's why Sens got criticized and the other 2 got praised.

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I think the Sens HAD the best upgrade of all of them. The other teams just actually used it.

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16 minutes ago, Ark said:

I dislike the modernized Sens 2D logo.

 

Something is off about it. It just doesn't work like the old one does.

The lines are too thick. As with all modern logos. They're too worried about what it will look like shrunk to tiny sizes on an internet sports page or in the newspaper in black and white when they should be worrying about what it will look like in full 10" by 10" size on the front of their jerseys

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3 minutes ago, AFirestormToPurify said:

The lines are too thick. As with all modern logos. They're too worried about what it will look like shrunk to tiny sizes on an internet sports page or in the newspaper in black and white when they should be worrying about what it will look like in full 10" by 10" size on the front of their jerseys

Considering those tiny-sized logos on an internet sports page or newspaper black-and-white images are just as important to a team's branding nowadays as the jersey itself, that's...not...really a problem?

 

These logos need to work well on scoreboards and TV displays and phone screens and so many other applications, and a logo with extremely thin lines just doesn't work as well shrunken down to small proportions. This isn't the 1970's, where the most prominent uses of a team logo was on programs or on the jersey. There's a lot more factors to consider in sports branding now then there was then.

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8 hours ago, VancouverFan69 said:

 

I agree. They are gorgeous. However, the blue needs to be lighter...at least a powder blue for better contrast with the black. Similar to the shade of blue the NBA Orlando Magic have.

If by powder blue you meant the Hawaiian/electric/bright royal blue they used from 92 to 2001, agreed. They've used the same shade of blue as the Leafs and current Canucks since thenspacer.png and on its own or paired with a bright almost kelly green it's fine but paired with black, it's just way too dark

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4 minutes ago, Ridleylash said:

Considering those tiny-sized logos on an internet sports page or newspaper black-and-white images are just as important to a team's branding nowadays as the jersey itself, that's...not...really a problem?

 

These logos need to work well on scoreboards and TV displays and phone screens and so many other applications, and a logo with extremely thin lines just doesn't work as well shrunken down to small proportions. This isn't the 1970's, where the most prominent uses of a team logo was on programs or on the jersey. There's a lot more factors to consider in sports branding now then there was then.

It's... never been a problem for the Blackhawks and Red Wings and Bruins and Leafs and countless... other logos that are seen as the best in sports...

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12 minutes ago, AFirestormToPurify said:

It's... never been a problem for the Blackhawks and Red Wings and Bruins and Leafs and countless... other logos that are seen as the best in sports...

Nice try, but both the Blackhawks and Bruins have strong outlines (I'll give you the Wings and the Leafs, however):

 

spacer.pngspacer.png

 

In fact, the Bruins updated in 2007 with pretty much the express purpose of thickening the strokes!

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22 minutes ago, AFirestormToPurify said:

It's... never been a problem for the Blackhawks and Red Wings and Bruins and Leafs and countless... other logos that are seen as the best in sports...

spacer.png

Mainly because they're all either A.) very simplistic and easy to get all the details across with (Leafs, Bruins, Wings) or B.) made and color blocked well enough that their major details are all visible, even when made small (Hawks). Most all of them fall into one of those two categories.

 

Sports design isn't kind to logos with thin lines and small details nowadays, because so many uses of logos are very small in scale; scoreclocks, social media, sites, mobile devices. The only one that really fails the eye test here is Washington, and we all know how much everybody wants them to go with a new primary already. Every other logo at least passes the muster, even if not excelling at it.

 

Not to mention it's not the exact same as the original logo, anyways; the logos outlines are generally thicker on the modern version than the original. So the team itself clearly knew the original didn't work exactly as it was in the modern era of sports branding. This is an era where you have to design your logos with phones and tablets and all of that in mind because so many people use those devices.

 

Compare to the modernized version they introduced before...

spacer.png

And it just works a lot better at small scales. Less of the detail is muddled, ant it's just a thicker mark overall.

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Not to mention, in practical use unless you're in one of the front rows the relative size of the logos on jerseys in play is going to be fairly small. So there's a lot of benefit to designing for small.

 

Since I keep complaining about the Lightning logo: a modification of an old shoulder patch with more character than the current logo and less cringe than the original:

 

HxOx5Ek.jpg

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1 hour ago, AFirestormToPurify said:

The lines are too thick. As with all modern logos. They're too worried about what it will look like shrunk to tiny sizes on an internet sports page or in the newspaper in black and white 

 

Jeesh, the nerve of them, designing logos to work across multiple mediums both analog and digital. How dare they do their job properly.

 

The updated 2D logo is stronger IMO because being true circular logo it looks and fits better on a jersey (which wasn't that your point?).  The current 2D can appear off-center

because it's heavy on the right side and centering it using the circle is awkward. It has to be visually centered not mechanically centered. Not ideal, but it works.

It also incorporates elements from the flag of Ottawa as the cape. It's simple, elegant and bold. 

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