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The 2010s: A Look Back at the Best & Worst Logos of the Decade


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The 2010s: A Look Back at the Best & Worst Logos of the Decade

December 31, 2019 - 05:00 AM

The 2010s are over, the 2020s are here. We made it. After twenty long years, we can finally get back to having a simple, universally accepted name for our decades again. No more of this is “it the zeros or […]

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13 hours ago, BellaSpurs said:

I mean, the dolphins look pretty good right now, and the marlins upgraded with their last rebrand


I disagree for the most part; though the Dolphins uniforms improved with the recent tweaks and are decent in and of themselves, the belly flop/cruise liner/aquafresh dolphin is a disaster of a logo and still pulls that identity down significantly. And the Marlins somehow managed to roll out an identity with teal and coral red, and STILL look like a black and white team from a distance, with a black jersey that has unreadable numbers and text to make matters worse. Both teams took a really bad hit in my opinion.

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10 hours ago, FinsUp1214 said:


I disagree for the most part; though the Dolphins uniforms improved with the recent tweaks and are decent in and of themselves, the belly flop/cruise liner/aquafresh dolphin is a disaster of a logo and still pulls that identity down significantly. And the Marlins somehow managed to roll out an identity with teal and coral red, and STILL look like a black and white team from a distance, with a black jersey that has unreadable numbers and text to make matters worse. Both teams took a really bad hit in my opinion.

Well agree to disagree then, the swimming dolphin logo, is a realistic evolution of the previous cartoonish logo. And the colors look really good. The marlins overall change was an upgrade, a better script, better colors, better logos. The only issue I have with the set is the black uniform which was a good idea in practice but executed horribly

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Of course, as you may or may not know, we’ve also been counting and tabulating your ratings for every single logo on the site for about fifteen years now, and for the first time, I took a look at those results over a ten-year span to assemble this All-Decade Team of the top 100 Primary Logos.

 

 

I hope you didn't read the comments

 

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3 hours ago, Mingjai said:

Not to be a smart alec, but under the new board rules, shouldn’t this thread be over in the Sports Logo General Discussion board? It surely isn’t news… 

The bot probably defaults to posting on the "News" section of the site. 

 

Anyway, not surprised at all the Blue Jays were #1. Beautiful rebrand and quite literally the perfect example of modernizing a classic. Not surprised Clippers are worst, and I really hope they improve when they move into their new stadium. Blue and orange are calling, Steve.

 

For me, I have to mention the Panthers as a very solid, even if it wasn't perfect, update. Modernized everything, didn't downgrade anything. Obviously the Bobcats becoming the Hornets was an upgrade in every single way, although the Hornets' current identity is weak and soulless.

 

The Crew also made a massive upgrade, as did DC United, the Sac Kings, the Nuggets, Jaguars (in logo only), Predators, and Jets. 

 

For me, logo of the decade is the new Timberwolves logo. It's a beautiful color scheme, brilliant logo, and a callback to their original logo. Best "new team" logo goes to LAFC. Love the art deco design, and the "winged LA" is an awesome icon that could be used as a primary logo all on its own. Really good stuff.

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The Marlins' latest rebrand is a slight downgrade from the previous one but they're both utterly terrible.

 

The 2010s were not a great decade to be a Marlins fan. Not a single winning season, two major firesales, and a cherished brand identity/color scheme sent to the wastebin. They opened a new ballpark though so that's kind of cool.

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19 hours ago, Mingjai said:

Not to be a smart alec, but under the new board rules, shouldn’t this thread be over in the Sports Logo General Discussion board? It surely isn’t news… 

Anything the bot posts is news, and don’t call me Shirley. 

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