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Fantasy FC • From concept to creation


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I wanted to share a concept soccer jersey I created.


First, I ordered an uncrested soccer jersey off Amazon.



When it finally arrived, it was less pink and more of a burgundy. I was actually relieved about that..


Now to design a logo. I went through many choices, from initial concept Arsenal logos, to eventually landing on a name based on my solo music project, Windup Fox. I already had a band logo, a WF in a hexagon, but it didn’t feel very football-ish. Instead, I decided to go with a stylized fox design holding a windup key.



I spent time researching different script fonts and did lots of mockups. Initially using local sponsors, eventually deciding just to use the band name in a script font, to avoid copyright infringement. The font I used is called Charles and resembles the one used by Cadbury confectioners.

Even more mockups..


Finally I decided I liked the placement and font. Time for the iron on vinyl..







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