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7 hours ago, Brian in Boston said:

MuwG8AHm.jpg?1

I want to love it, but I can't help but see a personalized handkerchief affixed to a whoopee pie... that's being studied by four 18th century long-handled quizzing glasses... that are emerging from a dollop of the original blue-and-white Aquafresh toothpaste.

 

Pretty clever how they made sleeve stripes look like waves!

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From the article on the mothership. 

I love it

toronto-argos-new-helmet-2021-photo.jpg

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That’s such a huge improvement. 

 

The only thing better would be swapping out the A for a T.  

 

City initials > nickname initials. 

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1 hour ago, Gothamite said:

That’s such a huge improvement. 

 

The only thing better would be swapping out the A for a T.  

 

City initials > nickname initials. 

 

I would normally agree with you, but the Argos have used an A for so long that there's no changing it at this point.

 

If it helps you there is a small T in the negative space at the bottom of the A.

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17 hours ago, WSU151 said:

Pretty clever how they made sleeve stripes look like waves!


Provided they were to bring those sleeve stripes back as something more than a design feature on an alternate jersey.

Beyond that, the aesthetics of the wave stripes in the logo are just awful. Line weights don't appear uniform and things get particularly sloppy where the stripes taper to a point at each end of the waves. I understand that there are those amongst sports logo enthusiasts who believe that the ultimate branding achievement for a professional sports franchise is to adopt a primary mark that can be easily replicated by a child on the cover of his school notebook. While that's all well and good, the actual logo the pro team uses shouldn't look as though it were created for them by a sixth grader goofing off in social studies class.            

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2 hours ago, spartacat_12 said:

 

I would normally agree with you, but the Argos have used an A for so long that there's no changing it at this point.

 

If it helps you there is a small T in the negative space at the bottom of the A.


Yeah, doesn’t help. 
 

And I know that it’s old.  I’ll remember this the next time somebody accuses me of reflexively defending all old designs. :lol:

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4 hours ago, Gothamite said:

The only thing better would be swapping out the A for a T.  

 

City initials > nickname initials. 


The primacy of the in Argonauts' logo history speaks to the team's roots. It was founded as a subsidiary of the Argonaut Rowing Club in 1873. In fact, the rowing club owned and operated the team until it was sold to independent operators in 1956. It was referred to as the Argonaut Rowing Club football team, the A.R.C. football team, and the Argonaut Football Club for its first decade of operation. It wasn't until the early 1880s that the place name "Toronto" was first used as an identifier for the team, and even then only informally. Argonauts or Argos was the preferred sobriquet, as there were other Toronto-based teams competing in (rugby) football competition that utilized the city's name in their identity. Hell, the only Ts that appeared in the team's logo for over a century were the pair in the "Pull Together" slogan.

History & Tradition > any city vs. nickname initial debate     

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20 hours ago, DNAsports said:

I gotta be the only member of these boards to not like that logo at all. The shield is way better

You're not alone in that ... *pulls collar* ... boat.... 

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21 hours ago, DNAsports said:

I gotta be the only member of these boards to not like that logo at all. The shield is way better

 

I never got it besides its nostalgia factor.

 

But as a Ticats fan, I fully support the Argos adopting a corny-ass logo. 

 

So... well done!

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23 hours ago, DNAsports said:

I gotta be the only member of these boards to not like that logo at all. The shield is way better

 

Agreed, at least on a helmet.

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2 hours ago, DEAD! said:

You're not alone in that ... *pulls collar* ... boat.... 

 

csi miami sunglasses GIF

eu1sXjBh.jpg

 

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23 hours ago, Brian in Boston said:


The primacy of the in Argonauts' logo history speaks to the team's roots. It was founded as a subsidiary of the Argonaut Rowing Club in 1873. In fact, the rowing club owned and operated the team until it was sold to independent operators in 1956. It was referred to as the Argonaut Rowing Club football team, the A.R.C. football team, and the Argonaut Football Club for its first decade of operation. It wasn't until the early 1880s that the place name "Toronto" was first used as an identifier for the team, and even then only informally. Argonauts or Argos was the preferred sobriquet, as there were other Toronto-based teams competing in (rugby) football competition that utilized the city's name in their identity. Hell, the only Ts that appeared in the team's logo for over a century were the pair in the "Pull Together" slogan.

History & Tradition > any city vs. nickname initial debate     

 

Then again, Toronto's sports teams have not had much of a tradition of 'T' logos 

 

v2cs63mhao1kv2mfu2ybjr4fp.png

 

tjdlzj0497ne051s2owk18008.png

 

 

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I'm gonna rant a little here, apologies in advance (and extra apologies to @_J_ who's already been subject to this)...

 

I realize the new logo is gimmicky and maybe a little corny but you know what? It's fun.

It's also a nod to the interesting history of the team and it's way more recognizable than the shield. The shield is/was a good logo but it is a little generic (maybe plain is a better word?).

 

If you look at the CFL logos They are primarily letters on a simple backdrop (Edmonton, Saskatchewan, Ottawa and, Winnipeg...just Winnipeg is just a letter) or they are an animal (Calgary, Hamilton, BC...which also has letters). I guess Montreal is an animal too but it's kind of it's own thing so I didn't include it in the animals. 

That's not to say anything negative about the CFL logos, overall I think the league has more good than bad.

 

This, although admittedly it features a letter, is something a little different from the rest. I like that.

 

If the Atlantic team comes in, then I guess it won't be different from the rest of the league anymore but I'm not convinced that is going to happen (but that's topic for another day and thread).

 

I donno. Maybe I'm just overthinking it but whatever, that's my little rant about why I like it. 

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3 hours ago, DEAD! said:

Then again, Toronto's sports teams have not had much of a tradition of 'T' logos 

v2cs63mhao1kv2mfu2ybjr4fp.png

 

tjdlzj0497ne051s2owk18008.png

 

I was speaking, specifically, to the history and tradition of the Argonauts. Why should the Argos' decisions on any aspect of their branding be dictated by what the Blue Jays, Maple Leafs, Raptors, Toronto FC, or other pro sports franchises in the market elect to do? The Argonauts' history and tradition began establishing itself before that of any of the other pro sports teams that now call the market home.

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2 hours ago, Brian in Boston said:

 

I was speaking, specifically, to the history and tradition of the Argonauts. Why should the Argos' decisions on any aspect of their branding be dictated by what the Blue Jays, Maple Leafs, Raptors, Toronto FC, or other pro sports franchises in the market elect to do? The Argonauts' history and tradition began establishing itself before that of any of the other pro sports teams that now call the market home.

 

I understand that. It was really more of response to Gothamite said about preferring city initials. I prefer the 'A' myself. 

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I know it's technically for 2021, but Hamilton released their Grey Cup logo. Interesting that we're going to have two 108th logos, because Saskatchewan got cancelled this year.

 

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Could’ve used more yellow. Hopefully Sask uses the same design. Loved how green was the main colour. Helped differentiate the templates 

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I've always liked the Argos boat logo--and this new version is better than the previous ones.

I like the flow of it--and the colouring is well done--and as mentioned--the waves/sleeves

 

I'm looking forward to seeing this in action 

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