TrueYankee26

Sonic Drive-In new logo

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I like the simpler approach to the newer one, but I'd give it more color.

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3 minutes ago, neo_prankster said:

I like the simpler approach to the newer one, but I'd give it more color.

They gave the old logo the same treatment too, especially in the more recent adsspacer.png

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1 hour ago, Dolphins Dynasty said:

Nice. Good cleanup.

I agree, pretty much what I imagined them to look like if they wanted a logo change

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Like how they got rid of all the 90's cheesiness. Nice modern cleanup. It does give me a 50's-60's futuristic vibe though, which is a good thing. Love the bolder lines and colors too.

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I like that they’re keeping the general shape of the old logo, with that retro googie vibe. Not too wild about the font though.

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I am stunned so many like it.

I think it looks really bad, it loses what the old one was going for, now it looks like sonic in a crappy font (Seriously the new S looks horrible) in a weird ass shape, and they stripped away too many colors.

They should've just went full bore with the previous simplified version since you could still tell it was the atom type shapes behind the logo.

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6 hours ago, BigRed618 said:

I like that they’re keeping the general shape of the old logo, with that retro googie vibe. Not too wild about the font though.

I disagree about the font. I think it adds to that "futuristic-from-the-1950s" look. It's nostalgic and modern at the same time.

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I like it, but is it supposed to be two overlapping rounded triangles, or is it a bowtie?

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That "S" ain't working...rest of it is aiight, though.

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Sonic has needed a new logo, but this wasn't the right solution. The shape is less dynamic than before, the font is a total mishmash of ugly letters, and the colors are a little too minimal. What a missed opportunity. 

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It ceases to be Googie if it's not two overlapping rounded chevrons with neon-inspired outlines, but one big rounded X. They lost the plot. It was supposed to be retro.

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20 hours ago, EddieJ1984 said:

I am stunned so many like it.

I think it looks really bad, it loses what the old one was going for, now it looks like sonic in a crappy font (Seriously the new S looks horrible) in a weird ass shape, and they stripped away too many colors.

They should've just went full bore with the previous simplified version since you could still tell it was the atom type shapes behind the logo.

yep, same here. it looks really amateurish. this looks like a dog bone or something.

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I live by and consume food from a Sonic regularly, so I'm sure I'll be seeing this plenty. In fact, Sonic is the only food rewards/ordering app I even have on my phone.

 

As the logo, I actually really love the font, but the outline looks like a misshapen bowtie to me. I'm sure I'll get used to it.

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On 2/5/2020 at 12:03 AM, TrueYankee26 said:

I agree, pretty much what I imagined them to look like if they wanted a logo change

Every time I look at the logo now it looks like an abstract bow tie

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There's not one Sonic within 50 miles of here and it pisses me off!!!!!  I love that place when I'm in Eastern CA. 

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I don't like it.  The S doesn't fit with the other characters.  Or the C - one of the two needs to change.

 

I also feel it went too simple with the background shapes.  They could've removed the yellow background and done yellow outlines of the shapes behind the SONIC text.

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