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Sonic Drive-In new logo


TrueYankee26
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Like how they got rid of all the 90's cheesiness. Nice modern cleanup. It does give me a 50's-60's futuristic vibe though, which is a good thing. Love the bolder lines and colors too.

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I am stunned so many like it.

I think it looks really bad, it loses what the old one was going for, now it looks like sonic in a crappy font (Seriously the new S looks horrible) in a weird ass shape, and they stripped away too many colors.

They should've just went full bore with the previous simplified version since you could still tell it was the atom type shapes behind the logo.

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20 hours ago, EddieJ1984 said:

I am stunned so many like it.

I think it looks really bad, it loses what the old one was going for, now it looks like sonic in a crappy font (Seriously the new S looks horrible) in a weird ass shape, and they stripped away too many colors.

They should've just went full bore with the previous simplified version since you could still tell it was the atom type shapes behind the logo.

yep, same here. it looks really amateurish. this looks like a dog bone or something.

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I live by and consume food from a Sonic regularly, so I'm sure I'll be seeing this plenty. In fact, Sonic is the only food rewards/ordering app I even have on my phone.

 

As the logo, I actually really love the font, but the outline looks like a misshapen bowtie to me. I'm sure I'll get used to it.

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  • 2 weeks later...

I don't like it.  The S doesn't fit with the other characters.  Or the C - one of the two needs to change.

 

I also feel it went too simple with the background shapes.  They could've removed the yellow background and done yellow outlines of the shapes behind the SONIC text.

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