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City of Chicago Creates New Branding

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I don't think the article you posted with this is what you had intended to post.

 

BUT, I am a pretty big fan of the imagery here.

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1 hour ago, Maroon said:

I don't think the article you posted with this is what you had intended to post.

 

BUT, I am a pretty big fan of the imagery here.

Ah, yeah thanks! I scrolled too far down the page before I copied the url so it went to the next article. Edited

 

 

https://www.fastcompany.com/90471389/exclusive-chicagos-new-brand-identity-could-save-the-city-10-million-a-year

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There’s a new typeface, developed by typographer Patric King. Dubbed “Big Shoulders” after the Carl Sandburg nickname for the city, it features snaking M, N, and W glyphs that are meant to evoke shoulders.

 

stfu, it's just a poorly traced Tungsten

 

Just use Neutraface or Avant Garde, ugh.

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As a resident and employee of this fair city, I don't know if I really grasp the point of the new branding. I mean, sure, the flag is iconic and expected to be used on many City institutions, cause we just can't resist those stars, but is this just for advertising? Either way, it would be nice to update those outdated street signs downtown. Think those are from 2001.

 

 

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You still have all the signposts that display the deep-pocketed ‘honorary’ street name instead of the original. Frig off, Dutchie Caray. I only recognize Hot Mix 5 Way because they rock and Balbo is a dumb name.

 

I’d be gruntled if CPL and CTA fell under this project. 

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On 3/5/2020 at 5:53 PM, Alex Houston said:

As a resident and employee of this fair city, I don't know if I really grasp the point of the new branding. I mean, sure, the flag is iconic and expected to be used on many City institutions, cause we just can't resist those stars, but is this just for advertising? Either way, it would be nice to update those outdated street signs downtown. Think those are from 2001.

 

 

 

city branding / design is something ive always been interesting in doing because of how many different applications it could touch. from any kind of signage to vehicles and the city’s website, it gives you the possibility of everything. it makes sense for Chicago especially given their laws and guidelines concerning architecture and city planning. add in a great flag and they’re prime for a graphic design unification. i dont think they nailed it though; hopefully this is something that can evolve well over time because i think it (especially type) will date quickly

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r/chicago is as garbage a subreddit as any subreddit named for a major American city, but even their header has a better font than this:

 

tulips-on-chicago-reddit.jpg

 

Gotham, I'm pretty sure, which oddly enough feels more Chicago than New York to me.

 

 

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Chicago needs to be rendered in typefaces that have circular C's and O's. I don't make the rules.

 

Given the onslaught of municipal messaging of late, I've noticed and been impressed by how well all pieces of Boston city government adhere to the brand guidelines, even down to the colors. Unfortunately the city typefaces are Montserrat and Lora, which are fine but feel like cheap Google fonts when used at that scale.

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On 4/19/2020 at 6:18 PM, Digby said:

Chicago needs to be rendered in typefaces that have circular C's and O's. I don't make the rules.

 

Given the onslaught of municipal messaging of late, I've noticed and been impressed by how well all pieces of Boston city government adhere to the brand guidelines, even down to the colors. Unfortunately the city typefaces are Montserrat and Lora, which are fine but feel like cheap Google fonts when used at that scale.

 

Because they are cheap (free, actually) Google fonts 😉https://fonts.google.com/specimen/Montserrathttps://fonts.google.com/specimen/Lora

 

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