vtgco

NWSL Kit Concepts (DC, LA, BOS, KC added)

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43 minutes ago, vtgco said:

The new crest takes the shape and colors of the OL logo, but adds the Reign crown, and incorporates the "Olympique" moniker by showcasing the nearby Olympic Mountains.

 

I've been reworking my NWSL rebrand for Reign with just this in mind. Now I've got to do it without stepping on your toes. 

As usual, your work looks amazing!

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On 4/5/2020 at 8:07 PM, mcrosby said:

 

I've been reworking my NWSL rebrand for Reign with just this in mind. Now I've got to do it without stepping on your toes. 

As usual, your work looks amazing!

Thanks for the kind words! I look forward to seeing your take. After seeing your series, though, I can't even imagine comparable logos for Utah or Washington for mine 😛

 

In my second take, I played out my preferred scenario where, instead of becoming an OL farm team, the Reign joins the Sounders organization.

 

The logo is based on my own Sounders concept (shameless plug), combining it with the fearless queen and adding the mountains of her dominion. Also, in my wishful thinking that they could return to my city, the Seattle Reign name is back (it's just too clever to give up so easily!)

sea_concept_6_compare.png

 

 

sea_concept_6_display.png

 

The home jersey is a rainy silhouette of Washington state. The Reign's traditional blue is back as the primary color.

The green away incorporates the needles of the native western red cedar into an abstract mountain design:

sea_concept_6_closeup.png

 

Curious to hear what look you all prefer! C&C appreciated.

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Your jersey details are always so legit. Keep up the great work. 

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So I've kinda been struggling with DC, so instead I've turned to the first expansion team: Sacramento.

 

The minor league California Storm have been around since '95, and even boasts alumnae like Brandi Chastain & Alex Morgan. Recently they have been partnering with the Republic and playing at their stadium, so I could imagine that they could make the jump to the NWSL as the Republic's women's side.

sac_display.png

The new logo places the Tower Bridge behind an S combined with lightning bolts. The Republic's star sits at the bottom.

 

The gold and wine home jersey converts the city's Capitol Mall into a sublimated sash, inverting the traditional look of the men's side.

The magenta away jersey references Sacramento's nickname, "Camellia City," by arranging those flowers to form a rough map of the Sacramento-American river confluence.

 

sac_fauxback_display.png

Finally, the fauxback, slightly inspired by their 2017 jersey, uses the Storm's actual colors and my cleanup of their current logo to form the Sacramento flag.

 

Let me know what you think!

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I know it's been a bit, but I wanted to finish the current NWSL cities at least, and ended up pulling a few more together.

 

Rounding out the actual NWSL, it's Washington:

dc_display.png

The Spirit needed a new logo IMO, so I looked to the District's previous women's soccer team for inspiration, with a cherry blossom detail to spruce it up.

 

The home takes the real 2018-19 striped kit and adds marble details from the Lincoln Memorial as well as the DC flag.

The away is a design based on my stylization of the Smithsonian National Museum of African American History and Culture.

 

Finally, a fauxback jersey to the 2010-11 WPS-era jersey:

dc_fauxback_display.png

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Personally, I'm not a fan of the NYCFC / Atletico Ottawa / etc. model of mega-rich teams forcing their brands onto other cities. So when the rumors about FC Barcelona & LAFC jointly fielding an NWSL team popped up, I was groaning but it did give me the idea to try to combine their brands.

 

Here's FCB LA:

la_display.png

The logo's just what it says on the tin: the LA & California flags in lieu of Barcelona & Catalonia, a combined shield shape, the FCB stripes.

The home merges LAFC's black & gold with FCB's blue & red.

The away is based on the LA city flag.

 

Not very exciting, but hopefully a palatable take on what could be a lot blander.

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Next up, it's the return of the Boston Breakers:

bos_display.png

I kept the shape of the original shield, but threw the rest out in favor of a more old-school BB monogram. With the shape of letters, I tried to create a New England scene, with a lighthouse, some clouds, and (of course) a breaking wave.

 

The home jersey keeps the vertical stripes of the 2017 kit but adds a wave pattern.

The away jersey has a brick pattern based on the historic buildings on the Women's Heritage Trail in downtown Boston.

 

Finally, a quick 2009 fauxback:

bos_fauxback_display.png

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To round out every real-life NWSL team, past and present:

 

kc_display.png

The old logo was pretty generic, so my new logo is based on the flag of Kansas City, MO, which combined the city's nicknames ("the Heart of America" and "the City of Fountains").

The league doesn't have a halved jersey team, so KC will adopt that style along with the colors of its 2016 home jersey.

 

The home jersey is an abstract design inspired by Kansas City's jazz culture, using the Blue Room sign in the historic 18th & Vine District.

The away jersey is just my take on the Sporting KC stateline jersey, with an abstract fountain pattern and the colors of the Kansas & Missouri flags.

 

I have a couple of half-formed ideas for Louisville and Atlanta, but I don't have a lot of inspiration for their jerseys or other teams, so let me know if you have some suggestions there. Hopefully I'll get those to you sometime relatively soon!

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3 hours ago, MJWalker45 said:

Boston's badge is too plain. It needs a wave or something Boston specific to it. 

I actually tried to form a stylized scene of wave & a lighthouse & some clouds with the letters themselves. I guess the resolution was too low on the image to notice it.

Here's a closer look:

bos_logo_closeup.png

 

I agree that it's perhaps overly subtle, but I wasn't sure how else to incorporate them into the monogram.

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47 minutes ago, vtgco said:

I actually tried to form a stylized scene of wave & a lighthouse & some clouds with the letters themselves. I guess the resolution was too low on the image to notice it.

Here's a closer look:

bos_logo_closeup.png

 

I agree that it's perhaps overly subtle, but I wasn't sure how else to incorporate them into the monogram.

I'd take the B with the wave and blow it up and remove everything else. The wave would stand out more with added colors.

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