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Report: Nissan Rebrands

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Add Nissan to the recent batch of brands gone barebones, as Nissan joins the flat design party.

 

Current, soon to be former logo:

 

690765.jpg

 

New, soon to be current logo:

 

690757.jpg

 

Application on vehicle grille...

 

5de36336fd9db24e101a2183?width=1100&form

 

It's ok for what it is. It looks more streamlined--and much better on that grille mockup than it does on a piece of paper.

 

Side note: this now means that someone somewhere is gonna have to pay to update all the signage and branding around Nissan Stadium-- which just got redone barely three years ago...

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Looks better in practice than on paper.  It's a lateral move, I guess.

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It's a little misleading, since when applied like on the grill, it has a full border and shape (black).  It also looks like the letters are raised, and that makes the light kinda paint a line on it, which makes it similar to the current one.  

 

The logo with no outline (the black on white) doesn't look much  like the white on black version.

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Same like BMW looks better on car than on paper.

Although in old Nissan colors it doesn't look that bad:

79ch45r8.jpg

 

Also Nissan changed "Z" logo:

Nissan-Gen-Z-gear-patrol-full-lead.jpg

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Wonder if this rebranding was motivated in part by their former CEO being arrested on major fraud charges?

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11 hours ago, Quillz said:

Wonder if this rebranding was motivated in part by their former CEO being arrested on major fraud charges?

 

With seemingly half the planet's CEOs stepping down this year, I'm sure the rebrand is coincidental.

 

I like it! My dad was a Saab & Nissan mechanic when I was a kid... definitely fits the Nissan vibe, probably because its so similar to what it replaced that most people won't notice any change.

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I like it. The soon to be replaced logo looks cheap and outdated. 

 

Most of these car badges have been upgrades, hopefully Kia/Hyandai are next to make the switch. 

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Upgrade.

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zimdh6kdpqsxjinprciq.png

 

This was unveiled during a showcase for Nissan's 2021 Ariya electric crossover. https://jalopnik.com/nissans-new-logo-is-sharp-and-simple-1844386176 

 

And here's the press release from Nissan: https://usa.nissannews.com/en-US/releases/release-93f6f6bb105b0dfefd3c497289015e82-redesigned-nissan-logo-signals-a-fresh-horizon

 

Quote

For decades more, Nissan's logo has stayed true to a belief held by its founder Yoshisuke Aikawa, "Shisei tenjitsu o tsuranuku," which he interpreted to mean, "If you have a strong belief, it penetrates even the sun."

 

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Who moderates the moderators?

 

 

 

The logo itself is okay I guess. At least it's an actual logo and not rendering of the badge.

 

 

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41 minutes ago, burgundy said:

Who moderates the moderators?

 

They take turns acting as a sort of executive officer for the week. But all decisions of that officer have to be ratified at a special bi-weekly meeting by a simple majority in the case of purely internal affairs, but by a 2/3 majority in the case of more major issues. 

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It's definitely an upgrade...but that took 2 years to design? No logo design project should take that long.

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It’s a lateral move... it would probably be better with some thicker lines and lettering though, from a 2-d standpoint. The application on cars is actually kinda neat.

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On 4/6/2020 at 10:05 AM, pianoknight said:

Missed opportunity.

 

s-l400.jpg

It's funny how Datsun was mostly used in North America vs Nissan. My Dad had a couple of Datsun's, I remember seeing pictures of the Chevy Nova my dad traded in (because after I was born, my mom was pregnant a couple of months later, with my brother and my Dad couldn't justify the muscle car anymore) for the Datsun B210. 

 

I think we'd be stuck with Nissan as the name, but I hate round logo's on cars. 

 

Nissan-logo-history.jpg

 

At best, I would have been cool with the last row 2nd from the left as the Logo. Then fire their entire automotive design department for how gross all of their vehicles look and start from scratch. 

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Datsun was revived by Nissan in 2013 and they're producing low-cost cars for emerging markets like Nepal, South Africa etc. although Nissan might ditch Datsun brand again to saving money.

BTW their logo also looks like low-cost:

spacer.png

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19 hours ago, pepis21 said:

Datsun was revived by Nissan in 2013 and they're producing low-cost cars for emerging markets like Nepal, South Africa etc. although Nissan might ditch Datsun brand again to saving money.

BTW their logo also looks like low-cost:

spacer.png

From what I can remember, Datsun was the name they were synonymous with outside of Asia, where it was mostly known as Nissan for a very long time. It's odd that Datsun was the name they chose in those other markets. 

 

But I hate how their logo looks even with that datsun one you just posted. It just looks so boring. 

 

Obviously not as bad as Kia and Hyundai, god awful, those two. 

 

The "gold" datsun logo in the image I posted, I always like that look, the nostalgia of it. 

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