Wentz2Jeffery

Colts to tweak Logo/Unis in 2020

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Overall, I like all the changes.

 

1) New wordmark - the old one was fine, but really looked 'old'.  The new one looks contemporary, without being dated.  At worst it's a lateral, but I'd consider it an upgrade.

 

2) New numbers - kinda weird to throwback your numbers if you're moving your wordmark forward, but I still like them.  The Cowboys should be using them, but since they're not, let the Colts have them.  Upgrade.

 

3) Secondary logo - meh.  It's fine.  Took me a second to realize why the inside of the C was so jagged and awkward, but whatever.  It's harmless.  Won't see it much except on hats, and if the locals want to 'rep the state', then fine.  Lateral / trivial.

 

4) The helmet - I can't really tell the difference.  Lateral.

 

5) Piss on the black swoosh, and piss on the fact that they even had to mention that in their announcement.  Piss on the whole thing.  Downgrade.

 

So out of 5 things, they're 2-1-2, for 6 points out a possible 10.  If we weight it in terms of important, they got the big things right, so I'll give them an 8 out of 10.  Not bad.

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4 minutes ago, BringBackTheVet said:

4) The helmet - I can't really tell the difference.  Lateral.

 

The Helmet Change was adding the New Wordmark, changing the Number Font on the back, and using the Primary version of the Logo on the Helmet instead of a slightly different variation of it.

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So they did what Houston should do with Columbia blue...add it as a swoosh...black out is coming colts fans! Everything is a great upgrade besides the secondary logo...that is ridiculous 

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Going to a more distinctive number style and unifying the helmet and print logo are good changes (though I liked the helmet mark slightly better than the print one, if I’m honest). The other changes, however, are puzzling.


The new wordmark is a little clunky and undercooked; definitely cut from the same cloth as Detroit’s. The old one had that goofy, novelty look that was common in its era, but it had personality, and I think the curves and serifs were a nice link to the form of the horseshoe, and now the numbers as well. Shame to see that go in favor of something with much less style and character to it.

 

The secondary logo is a real clunker, in my opinion. After ISU, I think it’s safe to say that clever uses of the Indiana state shape should come with a “just because you can doesn’t mean you should” disclaimer. I like this one better because it’s not quite as simplistic as the ISU silhouette, but it still doesn’t work for me. The irregular placement of the holes seals it.

 

The black swoosh is probably the strangest design change I’ve ever seen. I just don’t know what to say about it, it makes so little sense.

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The revised numbers and wordmark are a nice change. The secondary logo is very unnecessary. If I were to change anything, it's change it from a 'C' to a 'U'. (Ha! Ha! Grommets. )

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11 minutes ago, simtek34 said:

 

The Helmet Change was adding the New Wordmark, changing the Number Font on the back, and using the Primary version of the Logo on the Helmet instead of a slightly different variation of it.

 

I can't tell the difference between the horseshoes.  Is one fatter at the bottom?  That's about all I can see.

 

8 minutes ago, andrewharrington said:

The black swoosh is probably the strangest design change I’ve ever seen. I just don’t know what to say about it, it makes so little sense.

 

Well now it jumps out, rather than blending in since it's the same color.  Not that it really blended in, but it certainly is more noticeable now.

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I like these changes. I really appreciate the less is more approach toward obtaining a more modern look. 

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I guarantee you we'll see a 'BLACK ANVIL' secondary uniform in the next year or two. Oof. 

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Surprised the Colts still use the old template, I thought they would switch to the new Nike VU template, maybe they will once football season approaches.

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Overall, solid changes. I think the number font fits them better. Not a fan of the "Anvil Black" though. 

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Pretty much what everyone else is saying. I like the font, the C is fine I guess, the black swoosh is concerning. I like that they kept the gray mask, never was a fan of the blue that much.

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Superb update.  Everyone else already said what I was going to say so I won’t be repetitive.  Great job to whoever was involved (except to whomever decided on the black Swoosh, that’s dumb).

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Number font was honestly the only update here, I preferred the helmet logo to the primary and wished they changed it to the primary, the new font is a downgrade, the black swosh is kinda ridiculous, I consider this a lateral move if anything, they should've just updated the number font and added sock stripes. 

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I think the number font is ugly and I preferred the logo that was just replaced. But Nike mostly did no harm, which is generally the best you can hope from them.

 

I think a black and white Colts uniform will look pretty nice, TBH. If any team is suited to looking like they're still in the black and white TV era, it's the Colts.

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Secondary logo is pretty clunky and then there's this. 

 

 

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On 3/26/2020 at 11:25 AM, Cujo said:

Colts will be going back to the digit font they used in their early glory days

 

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3 minutes ago, Cujo said:

 

bermanswamihjhjk_400x400.jpg

 

 

Whoever gave Boomer that hat should be fired deserves a promotion.

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