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Los Angeles NFL Brands Discussion


OnWis97

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58 minutes ago, bowld said:

Heritage/Bone look awfully similar to what they wore in STL...Are they rolling out a STL inspired alternate?? If not why are these 2 colors included...very odd

 

They're accent colors on the logo.  Nearly a third of the league has accent colors that don't feature elsewhere on the uniforms, but that nonetheless have to be included in the logo slicks.

 

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...and this one too, sadly.

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4 minutes ago, bowld said:

Yes I know they are accent colors but they are not featured anywhere in the logos that were released. There is no navy anywhere to be found in the logos 

 

They're both used in shadows, depending on the color of the LA.  The heritage navy is used as a shadow on the light-background LA logo.

 

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The bone is found on the dark-background version.

 

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When your logo slick has to have that many distinct colors on multiple applications, maybe rethinking the gradient style would be a good idea. 

 

Granted, this team is almost certainly rolling things back at the first opportunity. It's just a matter of hoping that it's not too awful-looking on the uniforms.

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4 hours ago, TruColor said:

What's even more curious, is that this new "Sunset" color is in fact, Tampa Bay Buccaneers Florida Orange/U. of Tennessee Orange:

So you're telling me the Rams' new look could potentially have more actual creamsicle in it than the Bucs' new look?

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15 minutes ago, CLEstones said:

I'm still thrown of why the Rams petitioned to go to Navy and White as their primary colors last year - including changing the helmet colors... but then went with blue and yellow for their brand update.

Easy. The NFL wouldn't let them ditch the St. Louis-era jerseys for throwbacks and still let them debut new uniforms when their stadium opens. So they had to keep the StL look around as a stopgap. They could wear the throwbacks as a de facto "home" look, but they still had to wear the white, navy, and old gold StL uniforms for half the season. They really wanted to get away from the St. Louis look though, so they swapped the gold horns out for the white horns. Since white horns on blue was an exclusively LA look for them.

It wasn't meant as a long-term direction for the team. Just a way to diminish the St. Louis navy and old gold until such time as they could roll new unis out with their new stadium.

 

Of course this hodgepodge could have been avoided had they taken the NFL up on their offer to switch to the throwbacks full time across the board when they moved to LA. They opted against that though, because doing that would have re-set the clock on uniform changes, and they'd have to wait five years before changing again. Which meant they couldn't debut in their new stadium with new unis. The Rams were dead-set on that happening, so they created the half-and-half "compromise" look for a few seasons to bridge the gap.
That would have been ok I guess had the new uniforms for the new stadium worked out, but it looks like they're going to botch it. Making the whole LA Rams uniform story kind of a huge cluster :censored:

Should have just gone with the throwbacks when they moved back and called it a day.

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On 3/27/2020 at 10:47 AM, TornadoGTS said:

Not that the logo sheet is the end all be all (Bears orange pants comes to mind), but it does imply that there might be a full royal and full navy color rush. Also note the lack of white on the navy one (probably come out with some "midnight storm" theme that's just navy and yellow)

 

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Is there a full logo sheet somewhere?

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Last updated 2/26

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