sc49erfan15

Bojangles new logo

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I saw this in a commercial, but can't find anything online about it.

 

New:

gtfaXpQ_d.jpg?maxwidth=640&shape=thumb&f

 

Old:

Boj_Logo_2A.png

 

Old:

BoOvalLogo.jpg

Not sure if they're rolling out a new version of that too, since the wordmark was only shown in the commercial.

 

The old logo isn't too far removed from the original location that opened in Charlotte in 1977:

old-building.png

 

There have been some small updates regarding the spacing of the letters over the years...

timeline_1978.jpg

 

...but this is a much bigger update. I think I prefer the old one, but I'll wait until I see it in its various uses.

 

One significant upgrade: they removed the apostrophe. Now you don't have to guess whether it's Bojangle's or Bojangles' (it's the latter)... it's just Bojangles.

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I agree with you, the one good thing from this is the removal of the apostrophe. However, I think that this one is a downgrade. The fun and real character of the old logo is lost on this update. I guess I'll wait to see how it's applied to make a final judgement, but I'm not particularly excited about this one. That said, I haven't had Bojangles in weeks and I could really go for some right about now.

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Definitely neater! but lost some of the character. Interesting that it's close to the 1977 version. As long as they don't change the cajun chicken fillet, I'm good with it. 

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They probably would've been ok keeping the oval. But overall, a slim trim clean update. I'm cool with it.

 

(I don't do fried chicken anymore, but I do remember Bojangles having some of the best anywhere back in the day.)

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27 minutes ago, nickp91 said:

 Bojangles is awesome Better than Popeye's or Church's


Stop it. Right now. (Hellboy) | Reaction GIFs

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I like it. I don't think it gets rid of the true Bojangles aesthetic, but it definitely cleans it up. They could've kept the circle, sure, but this will clean it up for merchandising purposes.

 

I'm a fan.

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On 4/4/2020 at 8:58 AM, nickp91 said:

 Bojangles is awesome Better than Popeye's or Church's

Sandwiches yes, I still dream of having another Spicy Chicken Biscuit from there. Fried Chicken no. RoFo is the best. #ChickenBox

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