NachoDorito

Washington Wizards Logo Concept (Uniforms Added)

Recommended Posts

Long time lurker, first post here!

 

Anyways after about of decade of being out of graphic design (got my degree in college, never put it to any use) I've started working on an entire overhaul of my Washington Wizards (and possibly the entire NBA?!?)... I think the biggest problem with the team's current identity is their failure to embrace the wizard. The current logos are bland and uninspired; the Washington Monument doesn't scream wizard, nor does the forced patriotic color scheme. The callbacks to the Bullets just make fans wish for the old name & jerseys back. They need to change the perception of a wizard being a feeble old white guy into something a bit more fierce.

 

Here's my first attempt at creating a wizard logo that players and fans wouldn't be ashamed of wearing. I also thought that darkening the color scheme would help the logo come off as a bit more mysterious.

 

Critique and comments always welcome! I'm hoping to be able to post fairly regular updates with the amount of down time I have lately.

Thanks!

 

 

 spacer.png

Share this post


Link to post
Share on other sites

That’s a very interesting take on the wizard. Menacing. I like the w in the beard too

Share this post


Link to post
Share on other sites

Here's the logo with some minor fixes to the outline along with the wordmark.

I used the font Scream as a base for the wordmark... I tried out using some more dungeons and dragons inspired fonts but it felt a bit cheesy, I think this is a better solution to invoking lightning bolts (spell casting?) and a fantasy element while also retaining a readable athletic aesthetic.

 

spacer.png

Share this post


Link to post
Share on other sites
On 4/28/2020 at 12:00 AM, NachoDorito said:

Long time lurker, first post here!

 

Anyways after about of decade of being out of graphic design (got my degree in college, never put it to any use) I've started working on an entire overhaul of my Washington Wizards (and possibly the entire NBA?!?)... I think the biggest problem with the team's current identity is their failure to embrace the wizard. The current logos are bland and uninspired; the Washington Monument doesn't scream wizard, nor does the forced patriotic color scheme. The callbacks to the Bullets just make fans wish for the old name & jerseys back. They need to change the perception of a wizard being a feeble old white guy into something a bit more fierce.

 

Here's my first attempt at creating a wizard logo that players and fans wouldn't be ashamed of wearing. I also thought that darkening the color scheme would help the logo come off as a bit more mysterious.

 

Critique and comments always welcome! I'm hoping to be able to post fairly regular updates with the amount of down time I have lately.

Thanks!

 

 

 spacer.png

I'm looking at it now. It's a native american wizard. Well, in a stereotypical sense.

Share this post


Link to post
Share on other sites

i didn't want to bring it up but since someone else already did, i find it funny that he has red skin... in Washington....

Share this post


Link to post
Share on other sites

Oooph yeah I didn't think about that and hopefully it's not the first that pops into everyone's heads... Originally had the color scheme as a dark copper and a royal blue-ish/purple tone. I may revisit that, but felt I should stick to RWB for now since I doubt Leonsis would ever change it.

I'm also not sure how I feel about adding a skin tone color to logos, I'd want to steer away from it but if it helps improve the design & reception I suppose I'd be all for it.

 

Anyways I've been working on a secondary logo and have a few different concepts to toss out there to see what the consensus is, as it's been a bit divided amongst the few people I've asked so far. Thanks!

 

spacer.png

Share this post


Link to post
Share on other sites

On the primary logo... I appreciate the uniqueness of it. I've not seen similar concepts before. I am worried that the features of the wizard's face would get lost in many applications. But the moon/basketball combination works great, I love that idea.

 

On the secondary logo... it might be too busy. I'm not sure the lightning bolt adds much? I think it's okay for it to be entirely DC-centric and not be wizard-related.

Share this post


Link to post
Share on other sites
On 4/27/2020 at 12:13 PM, walkerws said:

That’s a very interesting take on the wizard. Menacing. I like the w in the beard too

I see two W's in fact

 

And for the secondary, I also choose 5

Share this post


Link to post
Share on other sites

Reminds me of a rock band logo.

Share this post


Link to post
Share on other sites

It’s clear that you have the skills and the face is the best part of this IMO.


But...

 

He looks too much like a devil character to me especially due to the red skin.
 

My thoughts on the other details:

 

- The mustache looks more like smoke to me and doesn’t need to be prominent to the overall silhouette.

 

- I think the left side of the hat should have more white in it instead of showing the underneath as much.

 

- The hat is a little too limp (for lack of a better term). I would just tighten it up some to give the logo some more confidence.

 

- I would definitely mess around with different color combinations.

Share this post


Link to post
Share on other sites

Thanks for the feedback!

 

I thought of some bigger changes to the logo that I can hopefully knock out this week that will be addressing most of the issues... I've also started some jersey concepts that I'm excited about but I want to wait until I have the logos set.

Share this post


Link to post
Share on other sites

So here's the first update. Instead of a generic face I went ahead and based the new face off of the greatest Wizard of all time, Wes Unseld. I added a simplified version of the beard to that and tried fixing the general shape of the hat.

 

spacer.png

Share this post


Link to post
Share on other sites

So here's the complete concept including uniforms and updated logos.

The jersey template is based off of the awesome soccer template from @raysox

I imagined the shoes & accessories could be mixed and matched for each uniform as well.

I've got an alternate "city" jersey in the works that's pretty different from the rest of the set & I'm also working on completing some more teams that I've had some ideas for over the past few years. I'm hoping to do the entire NBA (maybe even all the major sports?!?) but my progress might be a little slow since I have a lot of creative outputs besides design.

 

spacer.pngspacer.pngspacer.pngspacer.png

Share this post


Link to post
Share on other sites

Those uniforms are great, not a fan of the logo though.

Share this post


Link to post
Share on other sites

It's very hard to see the numbers of the home jersey. 

Share this post


Link to post
Share on other sites

It’s a very interesting concept, I do think you’ve done a great job making a more menacing version of a whimsical name. The Wes Unseld update is really good even though I think it could look better if it looked straight ahead. My biggest concern is probably the white hat, which is probably not the best idea for a team that has a name of a KKK rank.

Share this post


Link to post
Share on other sites

I'd probably fatten the crescent a little bit so it looks more like a basketball, but this is a great look for Washington. 

Share this post


Link to post
Share on other sites

Thanks for the feedback everybody! I'm not 100% happy with the overall design, but I'm going to let it sit for a bit while I figure out how to attack it and incorporate some of the suggested changes... My current energy is being focused on wrapping up my ideas for a couple of other teams. In the meantime, do you think this works as way to further distance the Wizard away from the white hat/kkk connotations? I was worried it would make the logo too red, but the more I look at it the less it bothers me.

spacer.png

Share this post


Link to post
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.