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sayahh

Powerade

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Absolutely does not read like that at all. Very obviously says Powerade. Not a great design, but not the worst that’s come out of their revolving door of designs in the last 15 years. 

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Yeah, it's crappy design, but if you're reading it as PA OD WE ER, you're just trying to be snarky about it.

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I don't see how you get PA OD WE ER out of that. The font is a bit clunky but it's not that bad in all honesty. 

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On 6/13/2020 at 12:17 PM, mattb6 said:

Absolutely does not read like that at all. Very obviously says Powerade. Not a great design, but not the worst that’s come out of their revolving door of designs in the last 15 years. 

All the branding changes with Powerade are done by Glacéau as Coke has designated that team as their sport drink division. Its also why a lot of new Powerade type things have come out as well. 

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Powerade's always been one of the least relevant beverages ever to exist.  It was Coke's answer to Gatorade, and they've always branded it like bottom of the barrel schlock; like something you'd see in a movie where they couldn't get the rights to use Gatorade.

 

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So in some ways, I guess, it's an upgrade?  Going to a minimalistic label and letting the unsual bottles be more of the brand is a bit clever.

 

PA-ULTRA.png

PA-Power-Water-768x768.png

 

 

 

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To me, the only time i recall anyone actively being excited to have a Powerade was when I was in high school and McDonalds would have the blue Powerade at the soda dispenser. I'm sure if it was Gatorade, we would have been even more excited but McDonalds deal with Coca-Cola won't allow that.

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They recently switched to those honeycomb patterned bottles. Also went from 32 oz to 28oz which stinks.

 

 

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5 hours ago, CherryMX said:

Powerade's always been one of the least relevant beverages ever to exist.  It was Coke's answer to Gatorade, and they've always branded it like bottom of the barrel schlock; like something you'd see in a movie where they couldn't get the rights to use Gatorade.

 

It's not even the top sports drink owned by Coca-Cola and seems pointless in a crowded market. I can only assume they only keep it around because they only have a minority stake in BodyArmor and want to provide a cheaper alternative. Personally I don't mind paying extra for BodyArmor because it's healthier and tastes better than Powerade and Gatorade. 

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On 6/18/2020 at 8:17 AM, CherryMX said:

So in some ways, I guess, it's an upgrade?  Going to a minimalistic label and letting the unsual bottles be more of the brand is a bit clever.

 

PA-ULTRA.png

 

 

 

 

That brown color on the bottles (I've never seen it before in real life) looks awful

 

Still want to stay on topic, but my favorite flavor of Gatorade/Powerade is definitely white cherry (Cherry in general is my favorite fruity flavor)

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On 6/20/2020 at 1:10 PM, Bruhammydude said:

That brown color on the bottles (I've never seen it before in real life) looks awful

 

Still want to stay on topic, but my favorite flavor of Gatorade/Powerade is definitely white cherry (Cherry in general is my favorite fruity flavor)

I've seen them a couple times and it looks more Vegas Gold in real life than those pictures suggest. 

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On 6/18/2020 at 11:32 AM, VDizzle12 said:

 

It's not even the top sports drink owned by Coca-Cola and seems pointless in a crowded market. I can only assume they only keep it around because they only have a minority stake in BodyArmor and want to provide a cheaper alternative. Personally I don't mind paying extra for BodyArmor because it's healthier and tastes better than Powerade and Gatorade. 

I wonder how much of a hit BodyArmor took after Kobe's tragic and untimely demise.  I like it better but it's not as widely available as Gatorade or even generic sports drinks.

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18 hours ago, sayahh said:

I wonder how much of a hit BodyArmor took after Kobe's tragic and untimely demise.  I like it better but it's not as widely available as Gatorade or even generic sports drinks.

 

They've built a decent team of high profile athletes, who in some cases have become part investors. Read somewhere that their goal was to outsell Gatorade by 2025. Walmart's usually my go-to but lately they are sold out of the main flavors, leaving only low calorie options. Some local grocery chains have a few flavors, but still not as many as Gatorade and Powerade.

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22 hours ago, sayahh said:

I wonder how much of a hit BodyArmor took after Kobe's tragic and untimely demise.  I like it better but it's not as widely available as Gatorade or even generic sports drinks.

I saw BodyArmor in Walmart at least in NJ.

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