The Rebrands that Almost Were: A What-If Series

[mattr1198 613]

Hi all,

 

Recently I was browsing the internet and noticed a lot of teams had rejected rebrands or renames that never quite made it to the final product but were awfully close. Thus, I felt it would be cool to do a design series on those rejected rebrands. There are two categories of brand rejection that I will be going into:

1) The rejected brand names either during a team creation or name change (8 teams, 2 in each sport)

2) Teams whose relocations fell through and never happened (4 teams, 1 in each sport)

 

Hope you like this series. Without further ado, let's start this one off with what would've been one of the worst and most outdated team names in all of sports:

 

Rocky Mountain Extreme (1995: Would be branded as the Colorado Avalanche instead)

The logo is based directly off concept images for what would have been the logo for the Rocky Mountain Extreme. I updated and refined some aspects of the logo and applied the Avs color scheme to it as well. The uniforms are also partially based on the design of the Avs uniforms originally, but made some alterations to make the appearance more 90s (namely the rough, snowy font).

[heavybass 672]

Interesting....

[ChiCity95 49]

I already know the New Jersey Swamp Dragons and that rebrand that the Clippers almost had in the 90s are gonna be a part of this series...

[B-mer 960]

Where’s the Mountain Dew ad?  It’s not xtreme enough. 
 

would be cool to do other team names that didn’t happen. I remember reading different ones for teams across the nhl that one name won fan voting but ownership did something else anyway

[mattr1198 613]

On 6/28/2020 at 9:02 PM, B-mer said:

Where’s the Mountain Dew ad?  It’s not xtreme enough. 
 

would be cool to do other team names that didn’t happen. I remember reading different ones for teams across the nhl that one name won fan voting but ownership did something else anyway

That's what this series is for!

[Silence of the Rams 183]

Would this be of any help in terms of research

 

https://reno.mlblogs.com/aces-transform-into-ghost-riders-adebe0a396e8?gi=eff9342fe3

[mattr1198 613]

Sorry for the delays in continuing this series. For now, I am not going to be doing uniforms for the teams I work on due to time constraints, but I will continue with the logos and hopefully teach you about the teams and moves that never were. I will also be doing this by league, so the two other NHL teams in this series aside from Colorado (one unused name and one near-relocation) will come first, before moving onto the other three leagues. Without further ado, we have:

 

Sasktatoon Blues (1983: Relocation of the St. Louis Blues to Saskatoon, SK fell through after failed sale of team): I incorporated a more "S" shaped design (to represent Saskatoon and Saskatchewan) and brought the Blues more bulbous design from the 80s into the fray too.