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Edmonton CFL team rebrands as "Elks"


Sec19Row53
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Edmonton Emperors; they can keep the “EE” logo and colors, then have an emperor penguin alternate logo and mascot to help give a new, concrete brand direction.

 

I really don’t know if that’s a good, meh, or bad idea, but it’s something I thought of and figured it may have some potential.

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10 minutes ago, FinsUp1214 said:

Edmonton Emperors; they can keep the “EE” logo and colors, then have an emperor penguin alternate logo and mascot to help give a new, concrete brand direction.

 

I really don’t know if that’s a good, meh, or bad idea, but it’s something I thought of and figured it may have some potential.

 

I don't know if Emperors or Empire -- which has been thrown around a lot given that the team's marketing recently has focused around the "Eskimos Empire" -- are good choices, what with the colonial connotations and all.

 

I've been partial to Edmonton Express lately. The (EE) logo could easily fit into other train-themed identity elements.

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49 minutes ago, Gothamite said:

Even if it was wrong, any country that has Maple Leafs can also have Elks. :D 

 

44 minutes ago, the admiral said:

Consider "Elks Lodge"


Most definitely.

 

It would be perfect if they were an Edmonton band instead of a Winnipeg one, but I love “Edmonton Elks” either way.

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"Elks" just sounds weird to me and I can't get over it. It might be because it's just one syllable. Or because it's one syllable juxtaposed against three in "Edmonton." Or maybe because it's kind of a difficult word to wrap your tongue around; it kind of eminates from the back of the throat and reminds me of a cat coughing up a hairball.

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1 hour ago, monkeypower said:

 

Realistically, all they would need to do is cover up the Eskimos wordmark and I guess the helmet bumper too.

 

trevor-harris.jpg

 

Like I said earlier in this thread, almost nothing about their branding, outside of the wordmark and I guess the polar bear mascot (which is a stretch), reflected the name "Eskimos".

 

Elks will fit perfectly on the helmet bumper.

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