ManillaToad Posted June 1, 2021 Share Posted June 1, 2021 6 minutes ago, spartacat_12 said: But I didn't think the plan was to use the EE as a transition logo. It seemed like they were tailoring the rebrand in a way that would allow them to keep the logo. I don't have a problem with the horns on the helmet (although I think the execution could be better), but my whole point was, why limit the nickname options to EE acronyms if you're just going to ditch the logo? They're not ditching it though, it still works as a secondary logo. No reason to drop such a long-lived brand, people are still gonna want merch with the EE on it. Link to comment Share on other sites More sharing options...
AgentColon2 Posted June 1, 2021 Share Posted June 1, 2021 A minor miracle. edit: Since they seem to have retired the EE logo they should have gone all in and reversed the helmet/logo colors. Link to comment Share on other sites More sharing options...
DCarp1231 Posted June 1, 2021 Share Posted June 1, 2021 This gives me some hope for Washington’s rebrand Link to comment Share on other sites More sharing options...
Dynasty Posted June 1, 2021 Share Posted June 1, 2021 Clever, using the antlers on the helmets. Link to comment Share on other sites More sharing options...
BBTV Posted June 1, 2021 Share Posted June 1, 2021 Out F’ing Standing. I love that “70’s NHL style” logo, and pretty much everything about this. I have no attachment to the previous name so I don’t know how well it’ll be received locally, but I love what they did here. It looks like they’ve been the Elks for decades - not just since 2021. "The views expressed here are mine and do not reflect the official opinion of my employer or the organization through which the Internet was accessed." Link to comment Share on other sites More sharing options...
Delicate Genius Posted June 1, 2021 Share Posted June 1, 2021 Wow, this is awesome. Really happy they went with Elks instead of Elk. Link to comment Share on other sites More sharing options...
oldschoolvikings Posted June 1, 2021 Share Posted June 1, 2021 Nicely done. Geez, WFT, how hard is it? Pick a name and move on, jackasses. http://dstewartpaint.blogspot.com/ Link to comment Share on other sites More sharing options...
ZapRowsdower8 Posted June 1, 2021 Share Posted June 1, 2021 This may have a chance of being the most positively agreed upon update in board history. A great look and a historic day. Link to comment Share on other sites More sharing options...
officeglenn Posted June 1, 2021 Share Posted June 1, 2021 Thread: I think I've said it before, but I'll say it again: That antler football is *chef's kiss* Link to comment Share on other sites More sharing options...
DCarp1231 Posted June 1, 2021 Share Posted June 1, 2021 18 minutes ago, oldschoolvikings said: Nicely done. Geez, WFT, how hard is it? Pick a name and move on, jackasses. To be fair, Washington was given less than 100 days. Edmonton got just under a year. Link to comment Share on other sites More sharing options...
gosioux76 Posted June 1, 2021 Share Posted June 1, 2021 12 minutes ago, oldschoolvikings said: Nicely done. Geez, WFT, how hard is it? Pick a name and move on, jackasses. I would think that it's really hard. I find it difficult to compare the situation in Washington with the Edmonton rebrand. Other than the underlying reasons behind the rebrand, Edmonton had a much easier decision to make. Even on these boards, some version of Elk/Elks was the overwhelming favorite. It turns out fan sentiment was similar. The Edmonton team had an obvious choice right in front of them. It's a name that not only allows for the continued "EE" alliteration from their Eskimos days, but it's also appropriate for their region and Canada and unique in North American pro sports. In this case, making the wrong decision would've been hard to do. WFT doesn't have as clear of a choice in front of it. There is no obvious, seamless replacement in their case, at least not the way there was for Edmonton. I wish that weren't the case. The better comparison, however, would be the Cleveland baseball team. I know someone mentioned it earlier, but it feels like there's a strong corollary between this rebrand and the opportunity Cleveland has before it to readopt the Spiders. It's sitting right there in front of them. Link to comment Share on other sites More sharing options...
CS85 Posted June 1, 2021 Share Posted June 1, 2021 For the love of all that is holy, don't make this into a WFT thread. Quote "You are nothing more than a small cancer on this message board. You are not entertaining, you are a complete joke." twitter Link to comment Share on other sites More sharing options...
damnyoutuesday Posted June 1, 2021 Share Posted June 1, 2021 23 minutes ago, ZapRowsdower8 said: This may have a chance of being the most positively agreed upon update in board history. A great look and a historic day. They would have to beat out the Blue Jays, which is a high bar to reach Sorry, I'm on an iPad Link to comment Share on other sites More sharing options...
Popmart Posted June 1, 2021 Share Posted June 1, 2021 There's your answer Fish Bulb. Happy that the EE is sticking around and that it's flat with no bevels or extraneous outlines. Link to comment Share on other sites More sharing options...
gosioux76 Posted June 1, 2021 Share Posted June 1, 2021 I'm really curious to see what the jerseys look like. Part of me thinks the shape of the elk horns might work better as a shoulder stripe than they do on the helmets. Link to comment Share on other sites More sharing options...
Sportsfan2560 Posted June 1, 2021 Share Posted June 1, 2021 Wow! So the Edmonton Football Team is now known as the Elks. That's great news! Link to comment Share on other sites More sharing options...
GeauxColonels Posted June 1, 2021 Share Posted June 1, 2021 1 hour ago, gosioux76 said: I'm not sure I agree with that. That's to say, I'm not sure I favor one over the other — i'm glad both exist. I think it shows the diversity and depth of the mark, and certainly helps in merchandising to have two very versatile variants of the logo. Personally, I'd say the two-color version makes me pause a minute before I realize what I'm looking at. The three-color version, though, seems much clearer to me. But I'm a dolt, so take that for what it's worth. However, on a similar point, I think the antler helmet actually suffers from being only two colors. To me, it lacks dimension. I'm generally a fan of simplifying everything, but I think the antler could actually use some help in this case. I’m on the side of 3 colo(u)rs on the logos. I feel the 2-tone is lacking in contrast. I think white enhances the logo and feel like it would look good on the helmet too. Link to comment Share on other sites More sharing options...
VancouverFan69 Posted June 1, 2021 Share Posted June 1, 2021 Congratulations to the Edmonton Elks on their great new name & brand while keeping the EE and green & gold tradition alive. Having elk horns on the helmet give the CFL some variety in its overall brand. There are enough helmet letter logos in the CFL anyway. The Elks' helmets have an LA Rams and Philadelphia Eagles feel to them. Link to comment Share on other sites More sharing options...
MDGP Posted June 1, 2021 Share Posted June 1, 2021 It's refreshing to have a rebrand/redesign that just nails it and doesn't find a way to mess everything up trying to be "innovative". I've got a dribbble, check it out if you like my stuff; alternatively, if you hate my stuff, send it to your enemies to punish their insolence! Link to comment Share on other sites More sharing options...
goalieboy82 Posted June 1, 2021 Share Posted June 1, 2021 i think Possums would have work so long and thanks for all the fish. Link to comment Share on other sites More sharing options...
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