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MLS Expansion Club St Louis City SC Unveils Name and Logo


gosioux76
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37 minutes ago, DEAD! said:

Kansas City or Philadelphia probably should have considered "Athletic"

 

I'd imagine that would be even dicier on copyright grounds, though I see your point. Really I'm not wild about any of the ideas that all MLS teams need to pick one of the cliche styles like that. But in this case... STLCSC set a record for clunkiest acronym with a lot of letters, and none of them are A, but that's all I see in that logo.

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On 4/8/2022 at 7:10 PM, DEAD! said:

Kansas City or Philadelphia probably should have considered "Athletic"

Think the Union was a fairly good marriage of MLS naming motifs and something that worked for the area on a lot of levels.

 

Would’ve been interesting though to have Philadelphia Athletic, would that have been possible? Or would it have had some issues?

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On 2022-04-17 at 4:03 AM, Kiltman said:

Think the Union was a fairly good marriage of MLS naming motifs and something that worked for the area on a lot of levels.

 

 

In a vacuum I'd agree, but it always felt like it would've worked better if they didn't have the original and still definitive MLS United in one direction on I-95 and the original Revolutionary War-themed navy team in the other, as ostensible regional rivals. (Also part of the reason that their long-overdue embrace of Philly city flag colors is so successful, at least for me.)

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