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NHL’s New Seattle Kraken Announce Name & Logos

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14 minutes ago, Gothamite said:

 

The largest Octopus on Earth lives off the Washington coast.  Pretty sure they have folklore around giant mythical cephalopods.  Nitpicking about the type seems a little petty. 

 

https://en.wikipedia.org/wiki/Giant_Pacific_octopus

 

the Giant Pacific Octopus was also one of the better gimmick accounts on this forum.  Wonder where he swam off to.

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*Checks the forum for Seattle hockey news

 

They did it, the mad lads really did it

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58 minutes ago, iloveboobs69420 said:

I've joked in the past about the board's sometimes disturbing tendency to will things into reality (search "arc of history"), but I think what actually happened here is far more harrowing, which is that the goobers at r/hockey glommed onto sparky chewbarky's Kraken concept and declared it to be Epic Bacon on the same level as all the other bad crap they like, like the Carolina Hurricanes doing dance recitals when they win, or the Dallas Stars being epic on Twitter, or Gritty. When they said they listened to the fans, I suspect they listened to those fans, and that's no good. There's a place for focus-grouping, but there's also a peril to it: imagining the Internet Wrestling Community getting to book WWE feels like it would be the Simpsons episode where the Mensa chapter tries to run Springfield.

 

As for the actual work, most of it is objectively good, even if I think "maritime beveling" is a bit of a reach and that sort of heavy beveling looks very minor-league to me. The uniforms are very good if a little similar to their expansion mates. Feels like the blues should have leaned a little greener. It's solid craftsmanship dragged down by an absolutely terrible name fit for the ECHL, Junior A, or one of those baseball leagues that doesn't pay its players. Awful name, in no way timeless, too unserious for what I believe to be a serious market. It never should have even entered the public consciousness but for one obnoxious self-promoter getting dorks overexcited.


Shades of the 2016 election in this branding package. 
 

EDIT: am I tripping, or did your board name just change to a Twitter bot account mid post? 

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2 hours ago, flyersfan said:

I usually hate the representative talk about what all of it means, but this part:

"The fear lies within what you don't see" with the subtle negative space tentacle and the eye, that's brilliant.

 

The space needle in the anchor logo rocks.

 

I was in Seattle for a few days last year, and the logo fits what I feel the "vibe" is there. I'm a big fan of a rebrand for the first time in a while, wow.

 

I think the dislike of Kraken comes from the idea we knew it was coming, it wasn't a "shocking" reveal in that case. I'd much rather a team that looks good than one that has the "best name."

While I agree in the sense that I'd rather the team look good then be named good, I think there was a perfectly reasonable situation in which the Seattle franchise had both.  They at least skewed the correct direction, but it didn't have to be an either/or situation.  I think there's a world where they go with Sockeye, have a primary salmony-red and seafoam green uniform, and bang it home on both fronts.  

 

I'm also not sure I agree that the dislike is because it isn't shocking.  I don't like it because it sounds like something one of my middle-schoolers would create on NHL 20 for a name.  "Oh, hey, you know how we watched Clash of the Titans that one day in school!?  Yeah, well now when my team on a video game scores, I yell...I yell...RELEASE THE KRAKEN.  Clever, huh?" "Cool, Tim, where's your homework?  It's like a week late..."

 

I think the team has a clever logo, a uniform that looks solid, but has an ECHL level name that could come back and bite the team in some time.  Hopefully it doesn't for their sake.  I just think this was a golden opportunity, and they had some great ideas, but there's...and I can't tell if I mean this pun in a cringey way or not...an anchor that seems to be holding back the entire package from being great.

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1 hour ago, FiddySicks said:


The disease is the same now as it’s always been. A complete lack of any semblance of professionalism. Even MLS has been smart enough to realize goofy :censored: like naming your team Kraken was going to make it hard for anyone to take them seriously. And that’s why they’ll soon enough pass the NHL in terms of relevance. 
 

Look, sports are meant to be fun, and I don’t wanna be a complete and total killjoy, so I understand how people could object to how I feel about it. But the NHL has let this all get so far out of hand. I remember even as a kid and seeing the Thrashers, Wild, and Blue Jackets (especially wiith that dumb bug logo they had) and thinking to myself, “Wow, this sport is for children”. It’s been two decades since then and I feel even more so that way. 

 

If you’re willing to overlook that then that’s your right. I just find it REALLY hard to do that. 

 

The best names in MLS are the original MLS teams, and those with origins in the NASL. Everything they do now is generic CityName FC/United/SC. So. utterly. boring.

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Just now, FiddySicks said:

Shades of the 2016 election in this branding package. 

 

:blink:

 

 

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5 minutes ago, FiddySicks said:

EDIT: am I tripping, or did your board name just change to a Twitter bot account mid post? 

 

What the hell?

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Amazing logos and a stupid name. Carrying on the tradition of the Wild. Who knew Minnesota would be the Oregon Ducks football of hockey branding trends.

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Real Genius clip is not what I would have expected in this thread, but there it is and damn I love that movie.

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2 minutes ago, Gothamite said:

 

What the hell?

 

It was a gimmick from a different thread, a joke gone awry. I've changed it back for him.

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Intro music: The Thing That Should Not Be by Metallica.

 

Also good highlights music.

duh duh duh duh *shot* duh duh *check* duh duh *shot*

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5 hours ago, henburg said:

I don’t care what anybody says

 

 

 

5 hours ago, colinturner95 said:

Amazing how they got away with a blue based jersey in a division with the Oilers and the Canucks.

The Oilers' primaries are orange.

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Just now, IceCap said:

The Oilers' primaries are orange.

They shouldn't be, but they are. 😛

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Posted (edited)

Kraken is a very terrible name. Sounds very “minor-y”. I still prefer Pilots than a minor-league sounded name. But man, the logos are amazing. I liked the “S” logo which is a tribute to the Metropolitans. The hidden tentacle is very neat. The Space Needle/anchor is clever. The colours are just beautiful. Very Seattle. Well paired with the Seahawks and the Mariners.

The home jerseys are sick. I’m not joking. They’re perfect.
 

Honestly, this reminds of Minnesota Wild. Wild is a awful name, but their logos and uniforms are fantastic. And the colours too. Yes, their landscape bear logo is one of best NHL logos all time. Ever. 
 

I still hate that name Kraken. But I’ll used over it. Although the logos and colours hit the target.  

Imagine their mascot would probably look like... 

Edited by Eastport76

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Good thing that some things are subjective, such as the Kraken identity being beautiful or It's Always Sunny being a moist turd of a show.

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The primary logo and name blow, everything is nice.

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1 hour ago, BrandMooreArt said:

 

why is that important?

Children who enjoy drawing can get more excited about sports teams and logos if they're easy to draw. It's certainly not essential, but it's neat that the Kraken (gosh that feels weird) have a logo that can be embraced by everyone, even children.

 

I spent years of my childhood trying to draw sports logos in notebooks, be it NFL, NBA, or my own childish teams, and I remember being really peeved at some teams solely because their logo was really hard to draw. Fun doodles like that opened up the world of sports logos to me and helped start my love for graphic design.  

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1 hour ago, FiddySicks said:


The disease is the same now as it’s always been. A complete lack of any semblance of professionalism. Even MLS has been smart enough to realize goofy :censored: like naming your team Kraken was going to make it hard for anyone to take them seriously. And that’s why they’ll soon enough pass the NHL in terms of relevance. 
 

Look, sports are meant to be fun, and I don’t wanna be a complete and total killjoy, so I understand how people could object to how I feel about it. But the NHL has let this all get so far out of hand. I remember even as a kid and seeing the Thrashers, Wild, and Blue Jackets (especially wiith that dumb bug logo they had) and thinking to myself, “Wow, this sport is for children”. It’s been two decades since then and I feel even more so that way. 

 

If you’re willing to overlook that then that’s your right. I just find it REALLY hard to do that. 


No, I see where you’re coming from. As a kid growing up, I literally didn’t make the connection between Blue Jackets and the civil war for years because of that goofy bug logo, so I was never a fan of that either. I think a lot of the differences in reaction here is also based on what people associate “Kraken” with, so if you associate it with a goofy monster from a bad movie or whatever else, then you’re always going to see this name as a bad joke. I think that in this case the team did a really good job of applying subtlety and restraint to balance it out and the video perfectly conveys the right tone for the identity moving forward, so I’m a big fan.

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5 hours ago, andrewharrington said:

Again...

 

Scandinavian : Seattle :: Irish : Boston

 

The fisherman in the teaser vid was wearing Scandinavian waders for cryin’ out loud.

Seems to me like this is a "I want to be able to have my cake and eat it too" moment.

"Seattle has a significant population of people of Scandinavian ancestry, therefore a name that comes from Scandinavian folklore is valid."
Ok.

So why does the iconography of the identity lean into the giant squid depiction of the kraken when the actual kraken of Scandinavian lore was described as a giant fish?

 

Don't get me wrong, your logo is beautiful. It's as good a "Kraken" logo as I've ever seen. I'm glad that they went with something as good as this if they had to use this dated, memetic name.

This is just a pet peeve of mine. Designers mis-understanding the history and folklore they so desperately want to reference in their work.

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