BryanSmalls

Houston Dynamo (MLS) exploring possible rebrand.

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8 minutes ago, Jer15 said:

 

Nope. 

I was referring to this quote from Joe Mansueto (this was from January this year):

I can see I probably made my comment sound like the change was happening for sure, that's my mistake for not re-reading before posting. I should have said there is a possibility of them changing again. 

 

That's why I made sure to say (a couple times now) that I was talking in relation to how long MLS has been around when talking about my opinion that the Dynamo shouldn't do a full rebrand. Just a logo tweak if anything.

 

Anyway, sorry for the confusion there. 

No worries. And that second point, about brands being deemed untouchable, wasn't really directed at you specifically. Speaking more generally. In the grand pantheon of pro sports, MLS is still very much a newcomer. I don't think there's enough established tradition to consider any brand untouchable. Certainly, it seems unfathomable that the Timbers, Sounders, D.C. United, LA Galaxy, etc., would ever change. But they're not the Yankees. Frankly, there is no equivalent in MLS.

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Just now, gosioux76 said:

Certainly, it seems unfathomable that the Timbers, Sounders, D.C. United, LA Galaxy, etc., would ever change. But they're not the Yankees. Frankly, there is no equivalent in MLS.

 

And there never will be, since uniform changes are baked into the cake.  We'll never see that kind of uniform longevity again, not when more and more sports are announcing the expiration dates at the unveiling of their new uniforms.

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I think there can and ought to be a middle ground, though, balancing the realities of this hyper-capitalist uniform changing era with the benefits of establishing an identity. DC United are a great example, actually, periodically updating their badge and putting out new shirts annually ... but, as much as anyone in MLS, you know them when you see them, and they're fairly well-established successfully in their market. (Of course maybe their shirt sales numbers are in the toilet, I don't know.)

 

Like yeah, MLS never has and never will have a brand like the Yankees -- on the other hand, the only way you establish a history is by being patient while building a good product and letting those associations take hold.

 

I think the cautionary tale of Chicago is -- does the existing state of things need changing for a lot of older MLS clubs? Yes. Does it help to tick off your existing fans and torch what history you do have? Probably not! (The other cautionary tale is don't rush through a massive rebrand in a matter of months, apparently catching everyone off guard including your kit supplier.)

 

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I actually like the Dynamo name, as well as their colors. Their crest isn’t very exciting though, and I look forward to seeing what they come up with. I’ve done some concepts for them in the past, and each time I went with a space theme like the Astros and Rockets

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