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J.M. Smucker unveils new logo, brandspeak


Sodboy13

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At least the nonsense between sports branding and other corporate realms is consistent.

 

 

On 1/25/2013 at 1:53 PM, 'Atom said:

For all the bird de lis haters I think the bird de lis isnt supposed to be a pelican and a fleur de lis I think its just a fleur de lis with a pelicans head. Thats what it looks like to me. Also the flair around the tip of the beak is just flair that fleur de lis have sometimes source I am from NOLA.

PotD: 10/19/07, 08/25/08, 07/22/10, 08/13/10, 04/15/11, 05/19/11, 01/02/12, and 01/05/12.

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2 hours ago, Ridleylash said:

What the hell is it even supposed to be?

An escalating strawberry with Culture and Spark.

On 1/25/2013 at 1:53 PM, 'Atom said:

For all the bird de lis haters I think the bird de lis isnt supposed to be a pelican and a fleur de lis I think its just a fleur de lis with a pelicans head. Thats what it looks like to me. Also the flair around the tip of the beak is just flair that fleur de lis have sometimes source I am from NOLA.

PotD: 10/19/07, 08/25/08, 07/22/10, 08/13/10, 04/15/11, 05/19/11, 01/02/12, and 01/05/12.

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On 9/26/2020 at 6:54 PM, Sodboy13 said:

An escalating strawberry with Culture and Spark.

I don't want my strawberry to have Culture and Spark...I like my strawberry just the way it is.

 

On 9/26/2020 at 6:57 PM, Bruhammydude said:

BTW, the actual logo you see on jars of jam aren't changing, this is a logo change for the parent company, the jars will keep the same logo.

I'm glad they're not using this logo on the jars...BUT I have a feeling it will eventually go on the jars.

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On 9/26/2020 at 5:57 PM, Bruhammydude said:

BTW, the actual logo you see on jars of jam aren't changing, this is a logo change for the parent company, the jars will keep the same logo.


That’s good to know....but even as just a new corporate logo, it’s pretty bad IMO.

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