Sodboy13

J.M. Smucker unveils new logo, brandspeak

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At least the nonsense between sports branding and other corporate realms is consistent.

 

 

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Forget about all the ridiculous brand-speak, the logo is hideous.  It could be argued the original needs a clean-up/simplification but I count 8 colours on this travesty...

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2 hours ago, Ridleylash said:

What the hell is it even supposed to be?

An escalating strawberry with Culture and Spark.

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BTW, the actual logo you see on jars of jam aren't changing, this is a logo change for the parent company, the jars will keep the same logo.

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On 9/26/2020 at 6:54 PM, Sodboy13 said:

An escalating strawberry with Culture and Spark.

I don't want my strawberry to have Culture and Spark...I like my strawberry just the way it is.

 

On 9/26/2020 at 6:57 PM, Bruhammydude said:

BTW, the actual logo you see on jars of jam aren't changing, this is a logo change for the parent company, the jars will keep the same logo.

I'm glad they're not using this logo on the jars...BUT I have a feeling it will eventually go on the jars.

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On 9/26/2020 at 5:57 PM, Bruhammydude said:

BTW, the actual logo you see on jars of jam aren't changing, this is a logo change for the parent company, the jars will keep the same logo.


That’s good to know....but even as just a new corporate logo, it’s pretty bad IMO.

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