DNAsports

Lance Sandwich Crackers gets a new logo

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Not sure how long ago this happened, but I noticed it the other day at the store:

 

OLD

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NEW
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Initial Opinion:

They probably could’ve kept the wheat in the logo in some form. Just another company banking off oversimplification. However, I do think it’s a slight upgrade

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I honestly never even notice the now-former one.  When I think of Lance, this is what comes to mind.  I had no idea they ever veered from this look.

 

Lance_Inc_Flickr_4569852824_232d79f613.j

 

 

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21 hours ago, BBTV said:

I honestly never even notice the now-former one.  When I think of Lance, this is what comes to mind.  I had no idea they ever veered from this look.

 

Lance_Inc_Flickr_4569852824_232d79f613.j

 

 

 

I'll second this.

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