jb1322 245 Posted October 15, 2020 My goal with these rebrands is to make sure the jerseys aren't boring. I feel like so much more can be done to each design. I want each team to feel unique and have a defined identity. I've created five jerseys for each team and I'll post a team's set when it is fully complete. Each team will have: 1. Association-HOME.standard white jersey. Nike logo. 2. Icon-AWAY.team's primary, iconic color. Jumpman logo. Road jersey. 3. Statement-HOME ALTERNATE. team's secondary color. Jumpman logo. Home alternate jersey. 4. Showtime-AWAY ALTERNATE. Each team will be issued a black jersey for late night prime time games (ex. 76ers go play the Lakers at a 10:30 EST game). Nike logo. 5. Community-ALTERNATE. basically an experimental jersey that fills the role of the city jersey. Nike logo. Alternate that can be worn either home or away. _________________________________________ COMPLETED SETS Orlando Magic Indiana Pacers New York Knicks Miami Heat _________________________________________ OLD: Completed Sets on Old Templates [Outdated]: Phoenix Suns UPDATE: Suns V2 Golden State Warriors UPDATE: Warriors V2 UPDATE: Warriors V3 Toronto Raptors UPDATE: Raptors V2 UPDATE: Raptors V3 Houston Rockets UPDATE: Rockets V2 Atlanta Hawks New York Knicks UPDATE: Knicks V2 Oklahoma City Thunder UPDATE: Thunder V2 Philadelphia 76ers UPDATE: 76ers V2 Los Angeles Lakers UPDATE: Lakers V2 Los Angeles Clippers UPDATE: Clippers V2 Orlando Magic UPDATE: Magic V2 Miami Heat UPDATE: Heat V2 New Orleans Pelicans Washington Wizards UPDATE: Wizards V2 Brooklyn Nets UPDATE: Nets V2 Dallas Mavericks Minnesota Timberwolves UPDATE: Timberwolves V2 Portland Trail Blazers Boston Celtics Cleveland Cavaliers Detroit Pistons Memphis Grizzlies Charlotte Hornets San Antonio Spurs Utah Jazz Chicago Bulls Sacramento Kings 5 Quote Share this post Link to post Share on other sites
jb1322 245 Posted October 15, 2020 EDIT: This is an outdated set. To find the most current set, scroll back up to the top post and click on the link for V2. Golden State Warriors (V1) Full Set: 4 Quote Share this post Link to post Share on other sites
Blindsay 266 Posted October 16, 2020 As nice as these jerseys are, there is WAY too much going on! 15 Quote Share this post Link to post Share on other sites
jb1322 245 Posted October 16, 2020 EDIT: This is an outdated set. To find the most current set, scroll back up to the top post and click on the link for V2. Toronto Raptors (V1) 2 Quote Share this post Link to post Share on other sites
Agus 57 Posted October 16, 2020 I'll do some general considerations. I appreciate you trying to bring some colour and 90's flair to the teams, something I can relate because I'm a big fan of that era. But I do agree with @Blindsay, there's just too much going on with the jerseys, a lot of elements feel thrown together just for the sake of it (the side patterns for the Suns Icon, they clash together), and the wordmarks in general need a lot of refinement. Speaking of wordmarks, I notice a pattern where you use a different wordmark for every jersey. Example, for the Suns you used two different wordmarks for "Phoenix", two for "Suns" and one more for "The Valley". That's five different wordmarks. How can you create an identity for a team using five different wordmarks?. My advice is to use one for every name, and try to make it as similar as possible. With the Raptors, you used both jagged pinstripes and chevrons, but made them both very noticeable. One of them should be more subtle, sublimated. As for the good things, I like both the Association for the Warriors and the "North" for Toronto, paying homage to the Huskies in an unique way. Like I said, you have very good ideas, but you might need to take a "less is more" approach to them so they can reach their potential. Choose one element from that jersey and design the jersey around it, not throwing every element into it. 3 Quote Share this post Link to post Share on other sites
jb1322 245 Posted October 16, 2020 1 hour ago, Agus said: I'll do some general considerations. I appreciate you trying to bring some colour and 90's flair to the teams, something I can relate because I'm a big fan of that era. But I do agree with @Blindsay, there's just too much going on with the jerseys, a lot of elements feel thrown together just for the sake of it (the side patterns for the Suns Icon, they clash together), and the wordmarks in general need a lot of refinement. Speaking of wordmarks, I notice a pattern where you use a different wordmark for every jersey. Example, for the Suns you used two different wordmarks for "Phoenix", two for "Suns" and one more for "The Valley". That's five different wordmarks. How can you create an identity for a team using five different wordmarks?. My advice is to use one for every name, and try to make it as similar as possible. With the Raptors, you used both jagged pinstripes and chevrons, but made them both very noticeable. One of them should be more subtle, sublimated. As for the good things, I like both the Association for the Warriors and the "North" for Toronto, paying homage to the Huskies in an unique way. Like I said, you have very good ideas, but you might need to take a "less is more" approach to them so they can reach their potential. Choose one element from that jersey and design the jersey around it, not throwing every element into it. Thanks for the critiques. I'll keep all this in mind for future sets. I genuinely appreciate the feedback. 1 Quote Share this post Link to post Share on other sites
jb1322 245 Posted October 16, 2020 Atlanta Hawks.(V1) Full Set: 6 Quote Share this post Link to post Share on other sites
Blindsay 266 Posted October 16, 2020 NOW you’re getting it! These look great! 1 Quote Share this post Link to post Share on other sites
mvk 52 Posted October 16, 2020 I like them, don’t worry about toning them down to much, they’re concepts, be creative. 3 Quote Share this post Link to post Share on other sites
Agus 57 Posted October 16, 2020 Atlanta is a big improvement! Good job! 1 Quote Share this post Link to post Share on other sites
jbird669 89 Posted October 16, 2020 15 hours ago, Blindsay said: As nice as these jerseys are, there is WAY too much going on! My thoughts exactly. 0 Quote Share this post Link to post Share on other sites
jaytavo305 215 Posted October 16, 2020 You gotta simplify these. They all got some good elements but jeez there's a lot going on. Certain elements are really nice, I think the design of the purple jerseys could be a good base to start. Try to model the others after that, create a cohesive brand, and you got a nice start 1 Quote Share this post Link to post Share on other sites
jaytavo305 215 Posted October 16, 2020 1 minute ago, jaytavo305 said: You gotta simplify these. They all got some good elements but jeez there's a lot going on. Certain elements are really nice, I think the design of the purple jerseys could be a good base to start. Try to model the others after that, create a cohesive brand, and you got a nice start When I said this, I was talking about the suns set, didn't see the new ones you posted. Some of em are really cool, I would just try to create one unified look instead of 5 totally different jerseys that all have different word marks/logo placement/stripes, etc. That works for a city jersey, but try to base the set off one jersey design and keep em consistent. Speaking of city sets I love what you did for Toronto and Atlanta's city jerseys, they look sweet. Much improved as this set has gone on 1 Quote Share this post Link to post Share on other sites
jb1322 245 Posted October 19, 2020 Again, thanks for the criticisms. I'm trying to better them and I hope you can see like with the Atlanta set that as more sets are released that I'm taking all of this feedback into consideration. 0 Quote Share this post Link to post Share on other sites
jb1322 245 Posted October 19, 2020 Houston Rockets (V1) Full Set: 4 Quote Share this post Link to post Share on other sites
jb1322 245 Posted October 20, 2020 working on Knicks next 0 Quote Share this post Link to post Share on other sites
jb1322 245 Posted October 20, 2020 I've updated the Toronto set. 0 Quote Share this post Link to post Share on other sites
Tore 362 Posted October 20, 2020 These are great but very busy. Have you considered adopting Nike's minimalistic approach in your concepts? Less is always more, or so I believe - this said great to see new NBA concepts and these are colorful and fun! 2 Quote Share this post Link to post Share on other sites
jb1322 245 Posted October 20, 2020 EDIT: This is an outdated set. To find the most current set, scroll back up to the top post and click on the link for V2. New York Knicks (V1) Full Set: 1 Quote Share this post Link to post Share on other sites
Blindsay 266 Posted October 21, 2020 Can I buy the Empire State jersey? 2 Quote Share this post Link to post Share on other sites