Telemundo219 376 Posted October 23, 2020 Hey all, So I was doing a random search online for the New Jersey Nets old early 90s wordmark and I stumbled upon some conceptual logos for 1997 Nets Identity Change/Exploration Logos. I've never seen anyone talk about these. Does anyone know about them? They're all pretty horrible to me. FYI: If there's still a thread for unrealized logos, just add this post to it. 3 Quote Share this post Link to post Share on other sites
kimball 5,146 Posted October 23, 2020 Yeah those are bad. But, at least it's not this ... 3 Quote Share this post Link to post Share on other sites
PurpleRain 76 Posted October 23, 2020 I love that an internet-themed logo was on the table, lol. And that top right one is definitely too similar to the Nerf logo. 5 Quote Share this post Link to post Share on other sites
neo_prankster 3,371 Posted October 23, 2020 Some of those could've had potential, but what the Nets ended up with in '97 was much better. 4 Quote Share this post Link to post Share on other sites
Telemundo219 376 Posted October 23, 2020 2 hours ago, kimball said: Yeah those are bad. But, at least it's not this ... Lol this had some potential 2 Quote Share this post Link to post Share on other sites
floydnimrod 221 Posted October 23, 2020 I have this exact Nets prototype logos picture saved on phone and have no idea why I've never deleted it. Most of these are extremely 1997 1 Quote Share this post Link to post Share on other sites
Discrim 1,257 Posted October 23, 2020 Yeah, they made the right call regarding what they went with... interesting that one of these looks like an inverted Knicks ripoff. 1 Quote Share this post Link to post Share on other sites
_DietDrPepper_ 4,168 Posted October 24, 2020 Seems like the upper left option is the one they went with, that eventually got turned into what we saw as the final product. It was definitely the right choice. Intrigued by the swamp dragon influenced option at the bottom left. Looks more like a toad though than a dragon. 0 Quote Share this post Link to post Share on other sites
Ridleylash 3,745 Posted October 25, 2020 3 hours ago, _DietDrPepper_ said: Intrigued by the swamp dragon influenced option at the bottom left. Looks more like a toad though than a dragon. Pretty sure it's supposed to be a devil, actually. You know, since they shared an arena with the New Jersey Devils. 0 Quote Share this post Link to post Share on other sites
the admiral 28,192 Posted October 25, 2020 Nothing has been more 1997 than concepts Nos. 4 and 7 up there Edit: except 8! 3 Quote Share this post Link to post Share on other sites
Gothamite 23,653 Posted October 26, 2020 Now that we know that these were the possibilities, it's much easier to see how they ended up with that awful logo in 1997. 1 Quote Share this post Link to post Share on other sites
pepis21 2,086 Posted October 28, 2020 3D Concepts: And full story about rebranding on O'Grady site: https://sportsdesignagency.com/blog-1/the-nets-result-a-professional-brand-for-new-jersey-basketball 4 Quote Share this post Link to post Share on other sites
Jay_Mellowed 395 Posted November 3, 2020 Top-Right logo; I can’t unsee it saying “NERF” instead of “NETS” at every quick glance that I make at it. 2 Quote Share this post Link to post Share on other sites
