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Cleveland Indians become the Cleveland Guardians


Bill0813

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An old criticism of the Indians' 1994-present script (along with the Phillies' 1993-present script) On This Here Board, and it's an accurate one, is that there's an uncanny-valley effect to the cursive lettering in which it is rendered too perfectly to properly scan as cursive, which necessarily has certain hand-drawn imperfections. This Guardians script takes that same uncanny-valley principle and builds on it by making the letters look pointy and stone-hewn, by design, which totally clashes with the idea of cursive writing. You could chisel letters in cursive. Most people with chisels and alphabets wouldn't. That's why we can easily read Greek and Roman tablets but struggle with Middle English manuscripts. 

 

You can't have it both ways. I mean, they very literally are having it both ways inasmuch as the Cleveland road script is arched lettering, which makes more sense, but to do what we all recognize as The Cleveland Indians Script right down to ending in "-dians" and a tail but then make the letters oddly jagged is a terrible contrivance. If the idea of the rebrand was to maintain as much continuity as possible for a team that's about 120 years old, a completely defensible idea, then they may as well have just rendered "Guar-" the same way as "In-" and dispensed with all pretense. 

 

I actually think the winged G logo is pretty neat, but it feels like an old full-name NBA logo that will never end up getting much play.

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1 hour ago, ManillaToad said:

 

Indianapolis can just add another -an to their nickname

Except Indiana residents are Hoosiers, not Indianans. It's the official demonym.

 

Indy last year announced they were studying a name change and did do some community and tribal engagement around it. I expect that they will follow suit in the offseason this year or next. I have to imagine not having competed last year and being a minor league club, rebranding is more costly as a fraction of their annual net profit.  Here's the Indy Star's story on the matter of about an hour ago.

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5 hours ago, FiddySicks said:

That logo looks like it should be on top of a gas station in a small town that you pass through while on your way to somewhere better. 
 

I guess in that sense, it’s really fitting! 

 

It does fit. It has a pleasing mid-century Rust Belt feel about it. Were it a C for Cleveland, it'd have been a fine Indians primary because it feels like bygone Middle America.

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25 minutes ago, mcj882000 said:

Funny, speaking as one of the "overzealous social justice wokescolds" some of y'all are talking about, I really like it.

 

I’m less of a wokescold than I used to be. The “Cancelling” of Lindsay Ellis got me out of that mindset. I’m still going to judge people for defending Roman Polanski or trying to make blackface jokes after the ‘70s.  

 

25 minutes ago, mcj882000 said:

 

Sure I would have preferred Spiders, and sure the winged-G logo is a little bit goofy, but I really like the pinched-in block C cap logo, and I have a friend of mine who pitched me this name for a video game hockey team years ago, so I already know about its pretty-cool backstory. Besides, pro sports could use a little bit of goofiness, in my humble opinion.

As one buddy of mine on Discord put it: out with the "IN", in with the "GUAR". 8/10


Agreed! I find myself liking it even more. I do agree a bit with @the admiral about the script’s flaws, but I think it works to an extent here. One in a more ‘40s-looking style would be better, but I still like what we got.

 

It’s got a good base to work with for designs.

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5 minutes ago, Francis10 said:

Except Indiana residents are Hoosiers, not Indianans. It's the official demonym.

 

Indy last year announced they were studying a name change and did do some community and tribal engagement around it. I expect that they will follow suit in the offseason this year or next. I have to imagine not having competed last year and being a minor league club, rebranding is more costly as a fraction of their annual net profit.  Here's the Indy Star's story on the matter of about an hour ago.


Arrows is right here:

 

spacer.png

 

The ‘80s design is hideous, but the name is cool and simple.

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1 hour ago, bosrs1 said:

I wonder if the Indianapolis Indians (AAA) and Spokane Indians (High A) are going to follow Cleveland's example and dump their names in the near future. 

Didn't Spokane already change to a plane?

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4 hours ago, Sport said:

I go with the Big 3 C's and then Dayton, then Akron because my grandparents lived there, then Athens, then Toledo, then Lima, then Youngstown. 

 

It all depends on where one is in Ohio would be my guess. I got nothing against Cincinnati, I just have a northern Ohio bias or something.

 

Athens? Mansfield is bigger than Athens.

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2 hours ago, -Akronite- said:

🙄 Sure, a simple logo based on a letter first used in 1915 could never be considered classic or classy. I mean, every team does something *throws sheet over the Cubs cap*

 

Look, I don't even love the Block C. I've wanted a white stroke or some variation on it to be more distinct from the start. I just think they swung and missed on the "something" they did. Probably won't last anyway, but it's easily the weakest part of the rebrand IMO.

 

The Cubs logo is a perfect circle.   If you want to discuss the ones on the edge of what I said, the Dodgers have incredibly wide serifs, the Astros have a star, and the Rockies have a seperate inner color that varies in thickness through the letters.

 

The Block C from 1915 actually would have been better given its square proportions.   That would have made it stand out more than But the 1919-1920 World Series block C they went with looks like if you went to the place that prints jerseys for the local softball team and ask for your number to be C4.   Or if someone needed one and only had numbers so they cut a chunk out and put it at the top.   It's not even a non-standard ratio.   It blended in as much as the non-contrasting colors without an outline blended.

 

But it's over.   It's done.   We both agree an outline was needed.   At least it's unique now.

 

Just now, Francis10 said:

No... they appear to be trying to navigate the "it's honoring local tribes" pathway to keeping the name.

 

Yeah.   Don't the two remaining teams have agreements and respectful friendly relationships with Native tribes?

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16 minutes ago, DarthBrett said:

Well be prepared to be not pissed anymore...

 

It was just recently announced and is coming later in the year!

https://twitter.com/dawnofthediscs/status/1411137148552679425/photo/1

 

I got so excited you were going to link me to an Airborne release, but it's Nothing But Trouble instead!

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Maybe we should’ve let Dan Ackroyd do the branding for Cleveland. He’d come up with a crazy, likely paranormal idea. Very risky and probably terrible, but good with the right amount of editing.

 

I’d love to see his original insane Ghostbusters script adapted into a comic. 

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Was hoping for Spiders-but i wanted the Seattle NHL team to go with Metropolitans and that didn't work out so I guess we don't get any revived team franchises RIP

 

Guardians is alright though to be fair. I like the name but it kinda makes me want to call them the Guardians of Cleveland

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