Sign in to follow this  
DNAsports

General Motors Unveils New Logo

Recommended Posts

Objectively poor new design.  GM's simple and strong identity appealed to many and now it's just another bland, already-dated design that divides instead of welds generations, and inevitably will get gutted in a few years.

Share this post


Link to post
Share on other sites
On 1/9/2021 at 10:40 AM, BBTV said:

I think it makes sense given where the company is heading.  It's not like it appears on actual cars.  I prefer the "tougher" current logo, but this does make sense.

 

While i dont recall it appearing on the exterior on any car, it certainly was featured on parts and labels on the interior. For NASCAR fans, it was predominantly featured on the hood and side of Dale Earnhardt's black #3 car as part of the GM Goodwrench sponsorship.

Share this post


Link to post
Share on other sites

What is with the recent proliferation of lowercase letters used as primary initials lately? It might just be me, but capital letters strike me as "bolder, stronger", while outside of a very few certain instances, lowercase letters just come across as, well, "weaker", I guess. And for a corporation called GENERAL Motors, that's just not working at all. 

Share this post


Link to post
Share on other sites

^I don't get the popularity of lowercase logos. Seems very 90s.

 

This redesign makes it look like the brief was "the current look is too stark, we wan't a more cutesy appearance".

Share this post


Link to post
Share on other sites

So was this the logo General Motors had planned for after their Chapter 11 reorganization? I mean its screams like it.shocked GIF by Jason Clarke

Share this post


Link to post
Share on other sites
On 1/11/2021 at 12:34 PM, cajunaggie08 said:

 

While i dont recall it appearing on the exterior on any car, it certainly was featured on parts and labels on the interior. For NASCAR fans, it was predominantly featured on the hood and side of Dale Earnhardt's black #3 car as part of the GM Goodwrench sponsorship.

The logo did appear on cars for a short while before the bailout

https://en.wikipedia.org/wiki/Mark_of_Excellence

Share this post


Link to post
Share on other sites

After the bailout they came and removed the GM logo from the signs out in front of the dealership. So now they just have Chevrolet and Buick logos. No mention of GM anywhere. 

 

Also, they just introduced new packaging for parts. Apparently not a lot of communication between GMCCA (Parts) and the marketing department, all the new packaging is obsolete with the old logo.

 

Doesn't surprise me really. I've worked at a GM dealer for almost 23 years. And so many things that happen don't make sense and make you wonder who is really in charge? We get calls from the GM Customer Service division asking us, why there is a delay in getting parts. And the answer is, why the hell are you asking us? You should be the ones telling us why there is a delay. Lots of situations like that. 

Share this post


Link to post
Share on other sites

I remember you used to have the GM logo on the keys, seat belts, dashboards.

Share this post


Link to post
Share on other sites
2 hours ago, Claystation360 said:

I remember you used to have the GM logo on the keys, seat belts, dashboards.

spacer.png

Share this post


Link to post
Share on other sites
On 2/22/2021 at 2:09 PM, AFirestormToPurify said:

The logo did appear on cars for a short while before the bailout

https://en.wikipedia.org/wiki/Mark_of_Excellence

 

"Mark of Excellence" ... 🗣🗣 IT'S A FXCKING BOX. WITH 2 LETTERS IN IT.

Share this post


Link to post
Share on other sites

I can personally confirm the GM box was a thing. I just noticed yesterday that it’s present on my 09 Pontiac G5.

Share this post


Link to post
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

Sign in to follow this