General Motors Unveils New Logo

[Friedrich Stuart Macbeth 137]

Looks modern enough to fit in the future. Too bad it's already been bogged down by gradients.

[CS85 10,595]

Objectively poor new design.  GM's simple and strong identity appealed to many and now it's just another bland, already-dated design that divides instead of welds generations, and inevitably will get gutted in a few years.

[cajunaggie08 648]

On 1/9/2021 at 10:40 AM, BBTV said:

I think it makes sense given where the company is heading.  It's not like it appears on actual cars.  I prefer the "tougher" current logo, but this does make sense.

 

While i dont recall it appearing on the exterior on any car, it certainly was featured on parts and labels on the interior. For NASCAR fans, it was predominantly featured on the hood and side of Dale Earnhardt's black #3 car as part of the GM Goodwrench sponsorship.

[DNAsports 5,778]

GM decided to unveil a flying car concept for some reason

[tBBP 2,545]

What is with the recent proliferation of lowercase letters used as primary initials lately? It might just be me, but capital letters strike me as "bolder, stronger", while outside of a very few certain instances, lowercase letters just come across as, well, "weaker", I guess. And for a corporation called GENERAL Motors, that's just not working at all. 

[DukeofChutney 55]

^I don't get the popularity of lowercase logos. Seems very 90s.

 

This redesign makes it look like the brief was "the current look is too stark, we wan't a more cutesy appearance".

[Claystation360 686]

So was this the logo General Motors had planned for after their Chapter 11 reorganization? I mean its screams like it.

[AFirestormToPurify 303]

On 1/11/2021 at 12:34 PM, cajunaggie08 said:

 

While i dont recall it appearing on the exterior on any car, it certainly was featured on parts and labels on the interior. For NASCAR fans, it was predominantly featured on the hood and side of Dale Earnhardt's black #3 car as part of the GM Goodwrench sponsorship.

The logo did appear on cars for a short while before the bailout

https://en.wikipedia.org/wiki/Mark_of_Excellence

[cajunaggie08 648]

18 hours ago, AFirestormToPurify said:

The logo did appear on cars for a short while before the bailout

https://en.wikipedia.org/wiki/Mark_of_Excellence

i forgot about that. I do recall seeing the GM logo next to the vehicle name on their SUVs and trucks.

[jc... 249]

After the bailout they came and removed the GM logo from the signs out in front of the dealership. So now they just have Chevrolet and Buick logos. No mention of GM anywhere. 

 

Also, they just introduced new packaging for parts. Apparently not a lot of communication between GMCCA (Parts) and the marketing department, all the new packaging is obsolete with the old logo.

 

Doesn't surprise me really. I've worked at a GM dealer for almost 23 years. And so many things that happen don't make sense and make you wonder who is really in charge? We get calls from the GM Customer Service division asking us, why there is a delay in getting parts. And the answer is, why the hell are you asking us? You should be the ones telling us why there is a delay. Lots of situations like that. 

[Claystation360 686]

I remember you used to have the GM logo on the keys, seat belts, dashboards.

[DNAsports 5,778]

2 hours ago, Claystation360 said:

I remember you used to have the GM logo on the keys, seat belts, dashboards.