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6 hours ago, QCS said:

When people talk about teams with identity crises, I don't think enough people mention the Cavs. They've got a trainwreck of a brand, with multiple eras of different colors and even nowadays with navy and black competing unnecessarily. That first picture with the 2000s LeBron era is fantastic, the Cavs never should've gone away from that.

1 hour ago, FinsUp1214 said:

I suppose I understand the reasoning for keeping black from a marketing standpoint, but it sure doesn’t look that good with wine. Cleveland would look so much better if they’d just simplify to wine, gold, and white.

 

Regarding Cleveland’s historical identity crisis, I’ve never really known what the “essential” Cavs identity is, and I don’t think the Cavs have ever really known either. They’ve seemed to chase after different identities thier whole existence, and to a detrimental fault. 
 

They’re in a weird spot in my head where they’re both relevant and irrelevant at the same time; relevant because of Lebron and a recent title, yet irrelevant because they suck again and I have no bearing on what thier brand or identity is or ever was. If I were ever hired to rebrand them, I honestly have no idea what I’d do with them nor would I trust the brand would last five years at this point. They’re perpetual shapeshifters and I just don’t understand how or why they insist on being such time and time again. 

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When I think of the Cavs, I think of LeBron, of course. But when I think of historic Cavs, I think of the Cavs of my youth, which were these:

Pricey.jpg?fit=749,1002&ssl=1

 

Which, looking at them now for the first time in like 20 years, is pretty much the Knicks with different numbers. Sweet logo though.

 

The Cavs re-committed to wine and gold back in 2003, but they've included black in that combo in ways that routinely look terrible. That said, they've often fit black around wine and gold; should they design a new look that's fully incorporating black perhaps it'll look better. I doubt it, but perhaps nonetheless.

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11 minutes ago, Old School Fool said:

Cavs got it right in 2003 and proceeded to screw it up after Lebron left for the Heat.

 

185-1854804_it-s-possibly-now-or-never-f

 

This will always look good even if they never won a title in these. (Won the East, though.) Main OKC jerseys so far almost always look from okay/tolerable to bad to horrible, despite them winning the West that one season.

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21 minutes ago, Old School Fool said:

Cavs got it right in 2003 and proceeded to screw it up after Lebron left for the Heat.

 

185-1854804_it-s-possibly-now-or-never-f


This is their best set:

 

usa-today-8638492.0.jpg

 

lebron-james-23-of-the-cleveland-cavalie

 

lebron-james-nba-playoffs-cleveland-cava

 

07153557891f78803f93c1bd4dbee60b.jpg

 

 

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I will never understand the love for the 00s LeBron Mk. I jerseys. As dated as it gets and the worst application of wine/gold.

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14 minutes ago, Ark said:


This is their best set:

 

usa-today-8638492.0.jpg

 

lebron-james-23-of-the-cleveland-cavalie

 

lebron-james-nba-playoffs-cleveland-cava

 

07153557891f78803f93c1bd4dbee60b.jpg

 

 

That set was so stupidly clean and inoffensive, PLUS they won a title in it, and they decided to change it for some reason to the current monstrosities

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54 minutes ago, MNtwins3 said:

That set was so stupidly clean and inoffensive, PLUS they won a title in it, and they decided to change it for some reason to the current monstrosities

 

To me, this set is the current Jacksonville Jaguars design in NBA form -- so, so boring. There's nothing to it.

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On 3/17/2021 at 9:06 AM, Digby said:

 

And I hate to make anyone puke up their breakfast muffins today, but are we sure those mashup jerseys are going to be "City" or "Earned" or some other extra designation entirely?

Too late!

Top 30 Family Guy Puke GIFs | Find the best GIF on Gfycat

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I like the wordmarks on the 2000s jerseys, but otherwise they should stay in that decade. 

 

Not an unpopular opinion: the Cavs need to choose between navy and black. Definitely an unpopular opinion: I'd go with black. Like it or not (believe me, I don't like it), the biggest moment in franchise history took place while they were wearing black, and it can keep playing the same role it does currently while also taking over navy's. And, on a pure aesthetic viewpoint, I prefer wine/gold/black to wine/gold/navy.

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11 hours ago, MNtwins3 said:

That set was so stupidly clean and inoffensive, PLUS they won a title in it, and they decided to change it for some reason to the current monstrosities

Actually, they won a title wearing these and this launched their whole effort in making black a thing. 

nba-finals-lebron-james-kyrie-irving-cle

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11 hours ago, DG_ThenNowForever said:

Let's remember some LeBron James

23_crop_exact.jpg?w=1500&h=1500&q=85

 

 

 

 

This. The perfect blend of past and present. Get a modernized logo and they should be set for the next 20 years.

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On 3/17/2021 at 3:58 PM, kimball said:

 

Good question. Let's pray it's the earned so we don't have to see something like this ...

719f02289d77de7a3991ee645ac2b5ff.jpg

gross home alone GIF

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Not worried about that, Oklahoma City have more brand elements to "mash up" in barely one decade than some of the original teams do in seven decades.

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1 hour ago, Digby said:

Not worried about that, Oklahoma City have more brand elements to "mash up" in barely one decade than some of the original teams do in seven decades.

5 colors (light blue, navy, orange, yellow, white), the “sunset” subliminal pattern, and the indigenous-themed “OKC” from the 18-19 City could all make for a pretty nice uniform

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6 hours ago, phutmasterflex said:

Actually, they won a title wearing these and this launched their whole effort in making black a thing. 

nba-finals-lebron-james-kyrie-irving-cle

 

I still can't believe that LeBron James' greatest championship was won while wearing those stupid sleeved jerseys. Such a shame to immortalize these instead of literally any of their other looks.

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6 hours ago, LA Fakers+ LA Snippers said:

This. The perfect blend of past and present. Get a modernized logo and they should be set for the next 20 years.

Something like this...          *self-plug warning*

 

 

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I wasn't expected this thread to "pop-up or created" until towards the end of the regular season when season ticket holder get info on new unis or when our "leakers" come thru.

 

But whatever. We can only wait.

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20 hours ago, Ark said:


This is their best set:

 

usa-today-8638492.0.jpg

 

lebron-james-23-of-the-cleveland-cavalie

 

lebron-james-nba-playoffs-cleveland-cava

 

07153557891f78803f93c1bd4dbee60b.jpg

 

 

IMO something about the white uniform doesn't look right when compared to the others in that set.

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