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Rocket Mortgage To Become Presenting Sponsor Of Michigan State Spartans Basketball

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On 3/12/2021 at 10:34 AM, DG_ThenNowForever said:

Royal Crown Cola had NFL sponsorship money? Incredible!

 

Chicago is a huge market for RC (good relationship-building with mom-and-pop pizzerias) and Soldier Field carries RC instead of Coke or Pepsi. The McCaskeys, not really known for their shrewd approach to business, probably gave them a discount in exchange for some pallets of Diet Rite.

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On 3/12/2021 at 10:36 PM, schlim said:

This is one time I'd like to see all of this advertising put into action - AP's Style Guide changes any references to the basketball team to "MSU Spartans Basketball presented by Rocket Mortgages". Give them exactly what they want and refuse to abbreviate things to 'the Spartans' or 'Michigan State' and hold to their preferred nomenclature. Every single reference. Over and over.

It would be a glorious Monkey's Paw wish, and let's let those money grubbing ***************** live with what they sold themselves 

I recall when the Bears said they were going to be “The Chicago Bears presented by Bank One,” I decided to simply refer to them as “Bank One.”  Then the whole thing fizzled and I kind of forgot about it.

 

While this is my kind of passive aggression, though, the logical conclusion would be that it would be accepted and eventually embraced.  Kinda like how the Chick Fil A Peach Bowl became the Chick Fil A Bowl. Fortunately, it’s back, but many lower-level bowls have changeable corporate names.

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23 hours ago, leopard88 said:

I feel like there should be a Rocket Watts tie in somewhere.

 

https://msuspartans.com/sports/mens-basketball/roster/rocket-watts/10825

 

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It's funny you mentioned that. When they said Rocket during the telecast of the B1G tournament, I thought for sure it was going to be the new sponsorship. I was thinking, "oh no, even the announcers have to say it?!"

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The MSUAD explained in 10 seconds

 

 

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If people get at all used to this, expect it to be commonplace soon. 

 

Remember that most college athletics programs in this country are money pits, draining much more from their schools than they earn. 

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1 hour ago, Gothamite said:

If people get at all used to this, expect it to be commonplace soon. 

It's going to happen whether we get used to it or not. Michigan State doesn't care about your opinions.

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1 hour ago, Gothamite said:

If people get at all used to this, expect it to be commonplace soon. 

 

Remember that most college athletics programs in this country are money pits, draining much more from their schools than they earn. 


Yeah, the only way this gets stopped is for the fans of that market to have a boycott of the products the business is selling. These companies don’t understand or care about the emotions people have with sports. They do get money though and that’s how you have to hit them. 

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17 minutes ago, Kevin W. said:

It's going to happen whether we get used to it or not. Michigan State doesn't care about your opinions.


Of course not.   But will the bad PR cost more than they’re earning from the deal?  That’s the calculus, and the answer isn’t always obvious. 

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Michigan State has had worse PR than corporate rights to their athletic teams.

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1 hour ago, DEAD! said:

Michigan State has had worse PR than corporate rights to their athletic teams.


Every situation is different, though.  Context always shifts, so we can’t presume that the reaction to one will always be the same as the one before, or the one before.

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2 hours ago, Red Comet said:


Yeah, the only way this gets stopped is for the fans of that market to have a boycott of the products the business is selling. These companies don’t understand or care about the emotions people have with sports. They do get money though and that’s how you have to hit them. 

 

They totally understand!  That's why they do it.  They know nobody's going to abandon their fandom for the team over it.  In some (maybe in many) of these situations, the people making the decisions are fans themselves (maybe not of the exact team impacted, but people that still "get" what fandom is all about.)

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