alecgoff Posted March 31, 2021 Share Posted March 31, 2021 As a diehard Islanders fan, it's tough for me to admit that our logo, although iconic, is outdated and possibly flawed. I have since attempted to fix some of these issues. My update tried to find a balance with keeping the classic look and cleaning it up and bringing it into the 21st century. While still not perfect, I wanted to avoid a complete rebrand, which would likely yield better results. Link to comment Share on other sites More sharing options...
Discrim Posted March 31, 2021 Share Posted March 31, 2021 I figure updating the Isles' logo without it looking like a cheap knockoff will be extremely tricky, and I hate to say it but I'm not sure whether you're close to that sweet spot or not. It's like it is, but also isn't, I guess. A strong mind gets high off success, a weak mind gets high off bull Link to comment Share on other sites More sharing options...
ATolly66 Posted March 31, 2021 Share Posted March 31, 2021 Is there a way that you could put a dot on where the new area is? I think that was a cool feature of the old logo. I do like the 4 stripes on the blade of the stick. Link to comment Share on other sites More sharing options...
alecgoff Posted April 2, 2021 Author Share Posted April 2, 2021 I do agree that there is that fine line that I may have crossed. I have since made a few tweaks to reduce that "knock-off" feel, but it is still needing a little bit of work. I tried to add that nod to Belmont, but found it to be a little challenging, since the new rink will be right on the Nassau border. Link to comment Share on other sites More sharing options...
vtgco Posted April 2, 2021 Share Posted April 2, 2021 I hadn't thought much about all the overlapping stuff in the real Islanders' logo before, but while comparing the two, I appreciate the changes in your take. I like the font update a lot (definitely go with the bigger kerning) but I think the length of the hockey stick looked better in your first, if only because it was centered. The latest update especially feels way too left-heavy, so maybe you could mess around with the NY and hockey stick to work on that. Definitely subtle changes, but they make a difference. Plus I imagine it would a small enough change for folks to accept. Good job! Link to comment Share on other sites More sharing options...
alecgoff Posted April 2, 2021 Author Share Posted April 2, 2021 Couldn't agree more. I tried to tackle the balance issue some more in this updated concept. Also took some time to clean up the lines a bit. Link to comment Share on other sites More sharing options...
bleuet Posted April 4, 2021 Share Posted April 4, 2021 like this a lot Link to comment Share on other sites More sharing options...
DTConcepts Posted April 4, 2021 Share Posted April 4, 2021 I understand and appreciate what you're doing, but the Isles' logo is an anomaly in sports. It's complex, has too many elements, has weird lettering, and is super cluttered, but for some reason it just works. I can't explain why, but the Islanders logo just feels right. Your logo is kinda the inverse, where it sounds like it should work good on paper, and it does, but it doesn't work as well as the actual Isles logo. I think it'd work better if you kept the font vertical instead of making the logo a roundel. "You ain't gonna learn what you don't wanna know..." Link to comment Share on other sites More sharing options...
tigerslionspistonshabs Posted April 30, 2021 Share Posted April 30, 2021 On 4/3/2021 at 10:24 PM, DTConcepts said: I understand and appreciate what you're doing, but the Isles' logo is an anomaly in sports. It's complex, has too many elements, has weird lettering, and is super cluttered, but for some reason it just works. I can't explain why, but the Islanders logo just feels right. Your logo is kinda the inverse, where it sounds like it should work good on paper, and it does, but it doesn't work as well as the actual Isles logo. I think it'd work better if you kept the font vertical instead of making the logo a roundel. Agreed. It's like a relic of the 70's that just somehow scraped by, but it works. Link to comment Share on other sites More sharing options...
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