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2021 Lower League US Soccer - USL Championship/1/2, NISA, NPSL, etc


mcrosby
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I didn't see this pop up anywhere on the forum, but the National Premier Soccer League (NPSL) has a new team that played their first match this month in Boone, North Carolina, home to Appalachian State University. While the NPSL isn't the MLS by any nature, the branding that this team put out is eye-catching and pretty phenomenal, in my opinion. 

 

Major props to Christopher Payne for this absolutely stellar work:

 

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Here's the link to the designer's story on this: https://www.footballbranddesigner.com/designing-appalachian-football-clubs-logo-and-brand/

Here's the link to Appalachian FC's website: https://www.appalachianfc.com/

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Absolutely fantastic crest. Tight and crisp, nice balance of heritage composition with contemporary execution. The “I Believe” launch campaign is the cherry on top. Love it when teams aren’t afraid to sprinkle a little fun in their brand.

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For as frustrated as I’ve been with this team over the last year and change, I still have to admit that this warms my heart a little bit. This whole fiasco is a nod to one of the most enjoyable bits of my work life. I’m really glad they decided to finally embrace it a little bit. 
 

It’s part of building their fanbase organically that I appreciate so much. You don’t have to always have a mascot/nickname that’s all serious or fierce. You get SO much more when you build your brand around these kind of silly moments. It was a little bit of a gaffe, but those kinds of things really connect with people. Like I said, I wish they hadn’t waited so long to embrace that kind of thing.

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15 hours ago, FiddySicks said:

 

For as frustrated as I’ve been with this team over the last year and change, I still have to admit that this warms my heart a little bit. This whole fiasco is a nod to one of the most enjoyable bits of my work life. I’m really glad they decided to finally embrace it a little bit. 
 

It’s part of building their fanbase organically that I appreciate so much. You don’t have to always have a mascot/nickname that’s all serious or fierce. You get SO much more when you build your brand around these kind of silly moments. It was a little bit of a gaffe, but those kinds of things really connect with people. Like I said, I wish they hadn’t waited so long to embrace that kind of thing.

 

 

That is a gorgeous jersey.  I may have to get one of those.  The Green Bay ones are also both tempting. 

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