NY Jets "Sack Exchange" throwback concept

[Mikedoherty]

Attaching a concept that I was hoping Nike would include when they did the 2019 rebrand. Based this one around a modified version of the classic 78-97 wordmark logo, changing the top "fin" to include a stylized jet contrail/vapor trail (in perspective going right to left). Also I would like to credit user Darth Brooks for his Nike vapor untouchable template used here- I made a back view of this template myself also which I will gladly share with anyone who would like it. Thanks and I would appreciate any feedback!

 

 

 

 

[WSU151]

This is really cool - I like it a lot.

 

I'd probably just make the sleeve cuffs green (thus just the two big white stripes) and I'd fix the top of the J. That weird cut just feels awkward when no other letters have it. Plus the J is shaped by two different angles/downstrokes on the left and right, creating a weird effect with the italics. 

[Mikedoherty]

6 minutes ago, WSU151 said:

This is really cool - I like it a lot.

 

I'd probably just make the sleeve cuffs green (thus just the two big white stripes) and I'd fix the top of the J. That weird cut just feels awkward when no other letters have it. Plus the J is shaped by two different angles/downstrokes on the left and right, creating a weird effect with the italics. 

 

Thanks I appreciate it! I will definitely give those a shot... when putting it together at first the hard top left corner of the J was throwing me off, so I'll also try a rounded version and maybe tighten the angle in there a little more too so it gives a little balance with the opposite bottom right corner of the S 

[FUNKAFIED]

That pants stripe is tremendous.

[Mikedoherty]

3 hours ago, WSU151 said:

This is really cool - I like it a lot.

 

I'd probably just make the sleeve cuffs green (thus just the two big white stripes) and I'd fix the top of the J. That weird cut just feels awkward when no other letters have it. Plus the J is shaped by two different angles/downstrokes on the left and right, creating a weird effect with the italics. 

 

Tried out a few versions of this - the flat top J just felt a little too static but I ended up liking some of these rounded corners kind of mirroring the contour of the S. The first is my clear favorite, the angles just sit right IMO and have a nice feel of movement which was what I was going for with these letters. 2nd is an alternate with a hard angle on the interior, this is actually the one that is probably closest in terms of feel to the original logo. 3rd is just the first with the top curve matching the bottom of the S. 

original for reference

[O.C.D]

Your jersey concept is cleaner than what they use now. I like the subtle changes to the helmet logo. There isn't a consistent stripe pattern overall.

 

Keep up the good work!

[SackExchange48]

100% better than the current logo, and a great update to the Sack Exchange uniforms! I'd still keep the jet stream connecting the J to the jet tail though. I always loved that!

[Mikedoherty]

On 4/19/2021 at 11:44 PM, O.C.D said:

Your jersey concept is cleaner than what they use now. I like the subtle changes to the helmet logo. There isn't a consistent stripe pattern overall.

 

Keep up the good work!

 

Thanks I appreciate it! You think I should add a flat version in there too to make it clearer? It was a little hard getting the stripes to match exactly in the mockup templates 

[Mikedoherty]

3 hours ago, SackExchange48 said:

100% better than the current logo, and a great update to the Sack Exchange uniforms! I'd still keep the jet stream connecting the J to the jet tail though. I always loved that!

 

Thanks appreciate hearing from another Jets fan! I feel like if there's anything we can agree on it's that we all want some version of this era style back to the team. I started off actually like you're saying with the top line but I think it was getting a little in the way with the chunkier block letters- I may go back to it and experiment a little more still though. One thing I realized when putting this together that I thought was kind of cool, the fin needs to sit right in the middle so that it lines up at the same point on both sides of the helmet! The fin element is the piece that I took the most time with, I ended up trying to style it so it resembled a jet contrail like this but so far nobody has caught it without me telling them first 

 

[tp49]

I'm a Jets fan and I like this better than what they're wearing now.

[Brian E]

IMO, the biggest misses of the current set are:

 

- not using the sacks exchange-era logo on the helmet (or some modernized variant of it)

- the awful shoulder stripes (especially because of how they extend onto the shoulder yoke)

- the even worse pant stripes

 

this fixes them all. well done!

[joekono]

This is tremendous. I always liked those 80s uniforms and when they were thinking about building their own stadium, I would've wanted these uniforms(however, I would add silver, NOT GRAY, for the jet fighter effect) and would have called their new stadium(which was supposed to be roofed for big events) "The Hangar". Alas, the Giants and jets built the most boring new stadium in the league.

[Mikedoherty]

On 4/21/2021 at 2:15 AM, tp49 said:

I'm a Jets fan and I like this better than what they're wearing now.

It's funny I did a post of this on Jets reddit weeks ago and that's basically what everybody said too! I guess I wasn't alone in hoping they would reference this era in their new look. Although I do like the new oval logo it just doesn't work for the helmet

[Mikedoherty]

On 4/21/2021 at 8:52 AM, Brian E said:

IMO, the biggest misses of the current set are:

 

- not using the sacks exchange-era logo on the helmet (or some modernized variant of it)

- the awful shoulder stripes (especially because of how they extend onto the shoulder yoke)

- the even worse pant stripes

 

this fixes them all. well done!

It's true, that shoulder stripe they use now is just too much. Especially with the white stripe on green it just looks like the power rangers or something 

[Mikedoherty]

On 4/21/2021 at 11:01 PM, joekono said:

This is tremendous. I always liked those 80s uniforms and when they were thinking about building their own stadium, I would've wanted these uniforms(however, I would add silver, NOT GRAY, for the jet fighter effect) and would have called their new stadium(which was supposed to be roofed for big events) "The Hangar". Alas, the Giants and jets built the most boring new stadium in the league.

Interesting call on the silver I'll have to give that some thought. I actually have a very subtle light grey inner outline on the numbers perhaps that could be a good fit there. Totally agree on the new stadium- it looks like a giant air conditioner! I actually remember reading a rumor when they were opening that they wanted to name it "JetBlue stadium" but the Giants were not on board with the new stadium starting with Jet anything IIRC

[BengalErnst]

Maybe the best Jets jerseys I’ve seen on these boards or in real life. Tremendous work.

 

Id love for you to send me the template too. That’s great.

[TrueYankee26]

Yes these are amazing and something the Jets should have gone with

[Mikedoherty]

On 4/25/2021 at 10:44 PM, BengalErnst said:

Maybe the best Jets jerseys I’ve seen on these boards or in real life. Tremendous work.

 

Id love for you to send me the template too. That’s great.

 

Thanks much appreciated! I uploaded the back view Nike Vapor Untouchable template here if you want to grab it. It's not the highest quality unfortunately (900px height) but it works for basic mockup purposes

http://www.filedropper.com/backtemp

 

[Ark]

This is brilliant.

[Mikedoherty]

Hi all- I was updating my portfolio and also wanted to update this thread for posterity. I made a couple of small tweaks to the final design it but I think they really help to tighten everything up a bit.  Thanks for all the input!