CreamSoda Posted August 10, 2021 Share Posted August 10, 2021 Working on another Avalanche concept, this time keeping the colors the same but simplifying the logo. I removed the black puck, a lot of the snow details and tried to make a more consistent outline across the A. Link to comment Share on other sites More sharing options...
Morgan33 Posted August 10, 2021 Share Posted August 10, 2021 I like the simplification of the snow. It looks much cleaner without all that extra, unnecessary line-work. That being said, I kind of miss it having silver highlights as they give the embroidered crest a sparkle that mimics snow perfectly. The loss of black on the puck surprisingly doesn't bother me either. It still looks undoubtedly like a puck and eliminates the need for black entirely. I'd like to see this on a jersey with a simplified version of the Foot, or a black-free version of the current shoulder patch. Nice work . Link to comment Share on other sites More sharing options...
B-mer Posted August 11, 2021 Share Posted August 11, 2021 I agree, I miss the silver. Maybe you could keep a couple silver accents in the snow but just different, cleaner lines? Link to comment Share on other sites More sharing options...
CreamSoda Posted August 11, 2021 Author Share Posted August 11, 2021 @B-mer @Morgan33 I made some additional tweaks, namely darkened the blue and added some silver to the snow: Link to comment Share on other sites More sharing options...
-Akronite- Posted August 11, 2021 Share Posted August 11, 2021 2 hours ago, CreamSoda said: @B-mer @Morgan33 I made some additional tweaks, namely darkened the blue and added some silver to the snow: This gives the actual avalanche more weight, so I see this as an upgrade. Link to comment Share on other sites More sharing options...
B-mer Posted August 12, 2021 Share Posted August 12, 2021 Looks amazing. I don’t know if it would benefit much from this but I’d add a sliver of silver on the top part of the logo like you did on the bottom of the snow. Is the silver lighter than the first one or is it just a side effect of the darker blue? best revision to their logo I’ve seen. I’ve been on an Avs vibe the last few days and this is exactly what I needed. Link to comment Share on other sites More sharing options...
B-mer Posted August 12, 2021 Share Posted August 12, 2021 Deleted Link to comment Share on other sites More sharing options...
Morgan33 Posted August 12, 2021 Share Posted August 12, 2021 I prefer the previous blue but everything else is on point. This is exactly the update the Av's need, what you did with the snow looks incredible. Link to comment Share on other sites More sharing options...
DTConcepts Posted August 13, 2021 Share Posted August 13, 2021 Honestly, I think if you're gonna remove the detail from the avalanche itself, it might be worth reshaping the avalanche altogether. It feels like too much blank space as it is, and it loses a lot of the fierceness from the current logo. That being said, the navy is a great change. Makes the brand much more snowy. I dig it. "You ain't gonna learn what you don't wanna know..." Link to comment Share on other sites More sharing options...
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