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Bauer Hockey New Logo


Olmec
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So it's supposed to be like a whimsical lowercase b? 

 

The winged B logo could stand on its own and everyone would know exactly what brand it is. That's the sign of a good apparel logo. Just like Nike, Adidas, UA, NB, Reebok, etc.

 

Now they just a have a weird shape that looks like something you'd see on a pharmaceutical commercial for depression medicine. 

 

 

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