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Bauer Hockey New Logo


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So it's supposed to be like a whimsical lowercase b? 


The winged B logo could stand on its own and everyone would know exactly what brand it is. That's the sign of a good apparel logo. Just like Nike, Adidas, UA, NB, Reebok, etc.


Now they just a have a weird shape that looks like something you'd see on a pharmaceutical commercial for depression medicine. 



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