DCarp1231 Posted November 13, 2021 Share Posted November 13, 2021 Old New Link to comment Share on other sites More sharing options...
DTConcepts Posted November 13, 2021 Share Posted November 13, 2021 Sure, the old logo wasn't anything to write home about, but it didn't really necessitate a change. Also, the new typeface is just so ugly. The off-centered serifs are just terrible. "You ain't gonna learn what you don't wanna know..." Link to comment Share on other sites More sharing options...
Ferdinand Cesarano Posted November 17, 2021 Share Posted November 17, 2021 I assume that the old logo was meant to be in the style of a sign that you might find on a stadium. That logo was not a very good one; but with this new logo, I don't even know what they are going for. It seems to me that the obvious route that this store should go for would be to imitate the type of lettering on a team's uniform. The store's name practically cries out for that sort of treatment. And there are plenty of styles to choose from in that area, some cursive and some featuring other types of letterforms. Another good way to go would to emphasise the initial, and to have a stylised C. Instead they use some strange wordmark that evokes, well, nothing. Though the C is actually not bad, and would by itself make a better logo than the whole word. Link to comment Share on other sites More sharing options...
GeauxColonels Posted November 17, 2021 Share Posted November 17, 2021 I dig the pennant shape built into the negative space in the “C” but also don’t like the one-sided serifs. I guess that along with the italicized text is supposed to invoke a sense of motion. Link to comment Share on other sites More sharing options...
DG_ThenNowForever Posted November 17, 2021 Share Posted November 17, 2021 "WE KNOW GAME" feels like such a rip-off of the 90's EA Sports slogan. That makes since, because Champs always felt like a rip-off of other, more prominent sporting good stores like Dicks or Foot Locker. 1 hour ago, ShutUpLutz! said: and the drunken doodoobags jumping off the tops of SUV's/vans/RV's onto tables because, oh yeah, they are drunken drug abusing doodoobags Link to comment Share on other sites More sharing options...
Guest Posted November 27, 2021 Share Posted November 27, 2021 On 11/17/2021 at 7:22 AM, Ferdinand Cesarano said: I assume that the old logo was meant to be in the style of a sign that you might find on a stadium. That logo was not a very good one; but with this new logo, I don't even know what they are going for. New logo reminds me of a college sports conference logo and/or a regional cable tv sports network logo. Link to comment Share on other sites More sharing options...
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