kmccarthy27 Posted January 18 Share Posted January 18 Old Left/New Right https://adage.com/article/marketing-news-strategy/see-anheuser-buschs-new-logo/2393491 4 Quote Link to comment Share on other sites More sharing options...
BigRed618 Posted January 18 Share Posted January 18 First of all, the article has a paywall. Second of all, not bad. Not as drastic a change as I had feared. Not sure why they cropped off the lower half of the eagle. Were they trying to make it look like it’s flying? Quote Link to comment Share on other sites More sharing options...
stumpygremlin Posted January 19 Share Posted January 19 They have a script font now, but it isn't the same script that Budweiser uses. I also wonder why they flipped the direction of the eagle. Quote Link to comment Share on other sites More sharing options...
kmccarthy27 Posted January 19 Author Share Posted January 19 10 hours ago, BigRed618 said: First of all, the article has a paywall. Second of all, not bad. Not as drastic a change as I had feared. Not sure why they cropped off the lower half of the eagle. Were they trying to make it look like it’s flying? https://www.adweek.com/brand-marketing/anheuser-buschs-new-logo-aims-to-usher-the-megabrand-into-the-future-and-the-minds-of-drinkers/ Sorry about the other article, this one is not locked and has all the marketing speak in it Quote Link to comment Share on other sites More sharing options...
stumpygremlin Posted January 19 Share Posted January 19 6 hours ago, kmccarthy27 said: https://www.adweek.com/brand-marketing/anheuser-buschs-new-logo-aims-to-usher-the-megabrand-into-the-future-and-the-minds-of-drinkers/ Sorry about the other article, this one is not locked and has all the marketing speak in it This article mentions the legibility of the logo at smaller sizes. I zoomed the page down to 25% and I found the old eagle logo easier to see what it is, but the new script was more legible. The new A-eagle logo looks, at small sizes, like a yellow blob. 2 Quote Link to comment Share on other sites More sharing options...
CS85 Posted January 19 Share Posted January 19 2 hours ago, stumpygremlin said: This article mentions the legibility of the logo at smaller sizes. I zoomed the page down to 25% and I found the old eagle logo easier to see what it is, but the new script was more legible. The new A-eagle logo looks, at small sizes, like a yellow blob. Appropriately enough they cite Velveeta Shells and Cheese as inspiration, so it makes sense. 1 Quote Link to comment Share on other sites More sharing options...
Cujo Posted January 19 Share Posted January 19 Why is it called Busch Stadium and not Anheuser-Busch Stadium? Quote Link to comment Share on other sites More sharing options...
panthers_2012 Posted January 19 Share Posted January 19 51 minutes ago, Cujo said: Why is it called Busch Stadium and not Anheuser-Busch Stadium? From Wikipedia: Sportsman's Park was renamed Busch Stadium in 1953. Team owner August Busch Jr. had planned to name it Budweiser Stadium, but league rules prohibited naming a venue after an alcoholic beverage. Busch named the stadium after himself & his Anheuser-Busch later introduced the "Busch Beer". The first Busch Stadium closed in 1966 and both the baseball Cardinals, and the National Football League (NFL)'s team of the same name (now the Arizona Cardinals) moved to a new multi-purpose stadium, named Busch Memorial Stadium (Busch Stadium II). Overall, I like the update. Nice and clean. 2 Quote Link to comment Share on other sites More sharing options...
tigers Posted January 19 Share Posted January 19 Yellow on Yellow? It's to hard to see what it is from a distance. Shield gone also? Quote Link to comment Share on other sites More sharing options...
Survival79 Posted January 20 Share Posted January 20 11 hours ago, tigers said: Shield gone also? Shield, arrows, and legs/talons are gone. Some of the concepts replaced the arrows with barley. Anheuser-Busch Signals "Next Chapter" with Evolved Logo and Visual Identity Quote Link to comment Share on other sites More sharing options...
kmccarthy27 Posted January 20 Author Share Posted January 20 2 Quote Link to comment Share on other sites More sharing options...
DukeofChutney Posted January 22 Share Posted January 22 What a nice change, a logo update that hasn't gone down the over used sans-serif and lower case route. Quote Link to comment Share on other sites More sharing options...
stumpygremlin Posted January 25 Share Posted January 25 On 1/20/2022 at 9:36 PM, kmccarthy27 said: I see a lot more similarity in the script. It looks like the same font. 2 Quote Link to comment Share on other sites More sharing options...
Kiltman Posted February 12 Share Posted February 12 On 1/25/2022 at 8:26 AM, stumpygremlin said: I see a lot more similarity in the script. It looks like the same font. Yeah the script + flipping the Eagle to the same direction. Font looks exactly the same. Quote Link to comment Share on other sites More sharing options...
rmackman Posted March 28 Share Posted March 28 On 2/12/2022 at 10:00 PM, Kiltman said: Yeah the script + flipping the Eagle to the same direction. Font looks exactly the same. If it is the same font, can Yuengling sue AB? Oddly enough this is the 2nd time Yuengling has had to call out AB for something: https://www.fox43.com/article/news/local/too-close-for-comfort-yuengling-throws-shade-at-anheuser-busch-on-social-media-for-unveiling-a-new-logo-that-looks-awfully-familiar/521-00798268-d640-4ca5-abe0-eab3a2726b08 Quote Link to comment Share on other sites More sharing options...
Kiltman Posted March 29 Share Posted March 29 On 3/28/2022 at 7:43 PM, rmackman said: If it is the same font, can Yuengling sue AB? Oddly enough this is the 2nd time Yuengling has had to call out AB for something: https://www.fox43.com/article/news/local/too-close-for-comfort-yuengling-throws-shade-at-anheuser-busch-on-social-media-for-unveiling-a-new-logo-that-looks-awfully-familiar/521-00798268-d640-4ca5-abe0-eab3a2726b08 they could but doubt they would, AB is such a monolith. Know someone at Yuengling and it’s essentially the case, they can poke fun on social media for all the times they do this stuff. But full on litigation is unlikely. Quote Link to comment Share on other sites More sharing options...
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