kmccarthy27 Posted January 18, 2022 Share Posted January 18, 2022 Old Left/New Right https://adage.com/article/marketing-news-strategy/see-anheuser-buschs-new-logo/2393491 Link to comment Share on other sites More sharing options...
BigRed618 Posted January 19, 2022 Share Posted January 19, 2022 First of all, the article has a paywall. Second of all, not bad. Not as drastic a change as I had feared. Not sure why they cropped off the lower half of the eagle. Were they trying to make it look like it’s flying? Link to comment Share on other sites More sharing options...
stumpygremlin Posted January 19, 2022 Share Posted January 19, 2022 They have a script font now, but it isn't the same script that Budweiser uses. I also wonder why they flipped the direction of the eagle. Link to comment Share on other sites More sharing options...
kmccarthy27 Posted January 19, 2022 Author Share Posted January 19, 2022 10 hours ago, BigRed618 said: First of all, the article has a paywall. Second of all, not bad. Not as drastic a change as I had feared. Not sure why they cropped off the lower half of the eagle. Were they trying to make it look like it’s flying? https://www.adweek.com/brand-marketing/anheuser-buschs-new-logo-aims-to-usher-the-megabrand-into-the-future-and-the-minds-of-drinkers/ Sorry about the other article, this one is not locked and has all the marketing speak in it Link to comment Share on other sites More sharing options...
stumpygremlin Posted January 19, 2022 Share Posted January 19, 2022 6 hours ago, kmccarthy27 said: https://www.adweek.com/brand-marketing/anheuser-buschs-new-logo-aims-to-usher-the-megabrand-into-the-future-and-the-minds-of-drinkers/ Sorry about the other article, this one is not locked and has all the marketing speak in it This article mentions the legibility of the logo at smaller sizes. I zoomed the page down to 25% and I found the old eagle logo easier to see what it is, but the new script was more legible. The new A-eagle logo looks, at small sizes, like a yellow blob. Link to comment Share on other sites More sharing options...
CS85 Posted January 19, 2022 Share Posted January 19, 2022 2 hours ago, stumpygremlin said: This article mentions the legibility of the logo at smaller sizes. I zoomed the page down to 25% and I found the old eagle logo easier to see what it is, but the new script was more legible. The new A-eagle logo looks, at small sizes, like a yellow blob. Appropriately enough they cite Velveeta Shells and Cheese as inspiration, so it makes sense. Quote "You are nothing more than a small cancer on this message board. You are not entertaining, you are a complete joke." twitter Link to comment Share on other sites More sharing options...
Cujo Posted January 20, 2022 Share Posted January 20, 2022 Why is it called Busch Stadium and not Anheuser-Busch Stadium? Link to comment Share on other sites More sharing options...
panthers_2012 Posted January 20, 2022 Share Posted January 20, 2022 51 minutes ago, Cujo said: Why is it called Busch Stadium and not Anheuser-Busch Stadium? From Wikipedia: Sportsman's Park was renamed Busch Stadium in 1953. Team owner August Busch Jr. had planned to name it Budweiser Stadium, but league rules prohibited naming a venue after an alcoholic beverage. Busch named the stadium after himself & his Anheuser-Busch later introduced the "Busch Beer". The first Busch Stadium closed in 1966 and both the baseball Cardinals, and the National Football League (NFL)'s team of the same name (now the Arizona Cardinals) moved to a new multi-purpose stadium, named Busch Memorial Stadium (Busch Stadium II). Overall, I like the update. Nice and clean. Link to comment Share on other sites More sharing options...
tigers Posted January 20, 2022 Share Posted January 20, 2022 Yellow on Yellow? It's to hard to see what it is from a distance. Shield gone also? Logano wins BOWL before Chargers. Link to comment Share on other sites More sharing options...
Survival79 Posted January 20, 2022 Share Posted January 20, 2022 11 hours ago, tigers said: Shield gone also? Shield, arrows, and legs/talons are gone. Some of the concepts replaced the arrows with barley. Anheuser-Busch Signals "Next Chapter" with Evolved Logo and Visual Identity "If things have gone wrong, I'm talking to myself, and you've got a wet towel wrapped around your head." Link to comment Share on other sites More sharing options...
kmccarthy27 Posted January 21, 2022 Author Share Posted January 21, 2022 Link to comment Share on other sites More sharing options...
DukeofChutney Posted January 22, 2022 Share Posted January 22, 2022 What a nice change, a logo update that hasn't gone down the over used sans-serif and lower case route. Link to comment Share on other sites More sharing options...
stumpygremlin Posted January 25, 2022 Share Posted January 25, 2022 On 1/20/2022 at 9:36 PM, kmccarthy27 said: I see a lot more similarity in the script. It looks like the same font. Link to comment Share on other sites More sharing options...
Kiltman Posted February 13, 2022 Share Posted February 13, 2022 On 1/25/2022 at 8:26 AM, stumpygremlin said: I see a lot more similarity in the script. It looks like the same font. Yeah the script + flipping the Eagle to the same direction. Font looks exactly the same. Link to comment Share on other sites More sharing options...
rmackman Posted March 28, 2022 Share Posted March 28, 2022 On 2/12/2022 at 10:00 PM, Kiltman said: Yeah the script + flipping the Eagle to the same direction. Font looks exactly the same. If it is the same font, can Yuengling sue AB? Oddly enough this is the 2nd time Yuengling has had to call out AB for something: https://www.fox43.com/article/news/local/too-close-for-comfort-yuengling-throws-shade-at-anheuser-busch-on-social-media-for-unveiling-a-new-logo-that-looks-awfully-familiar/521-00798268-d640-4ca5-abe0-eab3a2726b08 "Every morning in Africa, a gazelle wakes up. It knows it must run faster than the fastest lion or it will be eaten. Every morning in Africa, a lion wakes up. It knows it must outrun the slowest gazelle or it will starve. It doesn't matter whether you're a lion or a gazelle. When the sun comes up, you'd better be running." - Unknown | Check out my articles on jerseys at Bacon Sports Link to comment Share on other sites More sharing options...
Kiltman Posted March 30, 2022 Share Posted March 30, 2022 On 3/28/2022 at 7:43 PM, rmackman said: If it is the same font, can Yuengling sue AB? Oddly enough this is the 2nd time Yuengling has had to call out AB for something: https://www.fox43.com/article/news/local/too-close-for-comfort-yuengling-throws-shade-at-anheuser-busch-on-social-media-for-unveiling-a-new-logo-that-looks-awfully-familiar/521-00798268-d640-4ca5-abe0-eab3a2726b08 they could but doubt they would, AB is such a monolith. Know someone at Yuengling and it’s essentially the case, they can poke fun on social media for all the times they do this stuff. But full on litigation is unlikely. Link to comment Share on other sites More sharing options...
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