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New Anheuser-Busch logo


kmccarthy27
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10 hours ago, BigRed618 said:

First of all, the article has a paywall. Second of all, not bad. Not as drastic a change as I had feared. Not sure why they cropped off the lower half of the eagle. Were they trying to make it look like it’s flying?

https://www.adweek.com/brand-marketing/anheuser-buschs-new-logo-aims-to-usher-the-megabrand-into-the-future-and-the-minds-of-drinkers/

 

Sorry about the other article, this one is not locked and has all the marketing speak in it

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6 hours ago, kmccarthy27 said:

https://www.adweek.com/brand-marketing/anheuser-buschs-new-logo-aims-to-usher-the-megabrand-into-the-future-and-the-minds-of-drinkers/

 

Sorry about the other article, this one is not locked and has all the marketing speak in it

This article mentions the legibility of the logo at smaller sizes. I zoomed the page down to 25% and I found the old eagle logo easier to see what it is, but the new script was more legible. The new A-eagle logo looks, at small sizes, like a yellow blob.

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2 hours ago, stumpygremlin said:

This article mentions the legibility of the logo at smaller sizes. I zoomed the page down to 25% and I found the old eagle logo easier to see what it is, but the new script was more legible. The new A-eagle logo looks, at small sizes, like a yellow blob.

 

Appropriately enough they cite Velveeta Shells and Cheese as inspiration, so it makes sense.

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51 minutes ago, Cujo said:

Why is it called Busch Stadium and not Anheuser-Busch Stadium?

 

busch17951.jpg

From Wikipedia:

Sportsman's Park was renamed Busch Stadium in 1953. Team owner August Busch Jr. had planned to name it Budweiser Stadium, but league rules prohibited naming a venue after an alcoholic beverage. Busch named the stadium after himself & his Anheuser-Busch later introduced the "Busch Beer". The first Busch Stadium closed in 1966 and both the baseball Cardinals, and the National Football League (NFL)'s team of the same name (now the Arizona Cardinals) moved to a new multi-purpose stadium, named Busch Memorial Stadium (Busch Stadium II).

shooting star GIF

Overall, I like the update. Nice and clean. 

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On 2/12/2022 at 10:00 PM, Kiltman said:

Yeah the script + flipping the Eagle to the same direction.

 

Font looks exactly the same.

 

If it is the same font, can Yuengling sue AB? Oddly enough this is the 2nd time Yuengling has had to call out AB for something: https://www.fox43.com/article/news/local/too-close-for-comfort-yuengling-throws-shade-at-anheuser-busch-on-social-media-for-unveiling-a-new-logo-that-looks-awfully-familiar/521-00798268-d640-4ca5-abe0-eab3a2726b08

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On 3/28/2022 at 7:43 PM, rmackman said:


they could but doubt they would, AB is such a monolith. Know someone at Yuengling and it’s essentially the case, they can poke fun on social media for all the times they do this stuff. But full on litigation is unlikely.

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