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Street Fighter 6 (teaser?) logo


DG_ThenNowForever

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Kotaku has a nice write-up on how weird this logo is: https://kotaku.com/street-fighter-6-vi-capcom-graphic-design-logo-sf6-sf5-1848573656

 

Here are past SF logos:

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And here is the new SF6 logo compared to an Adobe stock image:

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Huh.

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1 hour ago, ShutUpLutz! said:

and the drunken doodoobags jumping off the tops of SUV's/vans/RV's onto tables because, oh yeah, they are drunken drug abusing doodoobags

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Awful. It looks like a crappy MMA logo. And that's probably on purpose, since the supposed main character of SF6 is an MMA fighter. They're throwing away decades of brand recognition for a boring, generic logo, with a boring, generic MMA fighter as the face of the game.

 

 

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There's a lot of artsy ways to tear down this logo and branding, but it's not worth it.  This whole thing blows.

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1 hour ago, DDR said:

Sure the old scratchy wordmark was a bit dated but at least it had some personality. 

 

Exactly. I think the SFV logo is aesthetically ugly, but it's also Street Fighter.  You can only pretty up people punching each other in the face so much.

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1 hour ago, ShutUpLutz! said:

and the drunken doodoobags jumping off the tops of SUV's/vans/RV's onto tables because, oh yeah, they are drunken drug abusing doodoobags

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23 hours ago, burgundy said:

Awful. It looks like a crappy MMA logo. And that's probably on purpose, since the supposed main character of SF6 is an MMA fighter. They're throwing away decades of brand recognition for a boring, generic logo, with a boring, generic MMA fighter as the face of the game.

 

 

 

I couldn't decide if I thought it was more MMA or more eSports. Either way, just the worst.

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A Taiwanese electronics chain has a pretty similar logo.  The 6 is not part of the logo and I have no idea what it says.  If the Street Fighter 6 logo wasn't a place holder logo before, it has to be now.  They need to go back to the old style.

 

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6 hours ago, M4One said:

Seems like they have changed the logo. 

 

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It's still bad. The "Street Fighter" graffiti script in the lower part of the "6" should have been the logo. It has some issues, but at least it feels like a proper evolution of the logo.

 

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On 6/3/2022 at 5:20 PM, M4One said:

Seems like they have changed the logo. 

 

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It's better.

 

But it's not that great because they just slapped some quick graffiti patterns onto the NFT shaped hexagon. This looks like a last-minute re-do with some more standard Street Fighter colors. The next one will probably be better, if they heard fan feedback. They'll have more time to fix up something nice from scratch.

 

Maybe in the 90s some sports teams moved away from traditional looks in favor of something "revolutionary", at the time, and made a few bucks for several years. But nowadays, unless there's an absolutely strong and convincing reason for making a 360 to the logo, these kinds of changes don't get well received.

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