Gothamite Posted October 9, 2004 Share Posted October 9, 2004 Never mind, I found it:I like it.Here's the secondary:I like this, too.We also get a look at the wordmark:I don't like it.There's also an interesting article on the development of the name and logo:Real Salt Lake -- World's sport now Utah's passionReal Salt Lake Media RelationsSALT LAKE CITY -- Major League Soccer's 12th team unveiled its globally-inspired name -- ReAL SALT LAKE -- as well as its new logo, colors and identity at Rice-Eccles Stadium today, celebrating the international flair and multi-cultural distinction of Utah's newest professional sports organization. "Internationally, the ReAL brand signifies soccer at its highest level -- soccer with excitement, tradition and flair," said David W. Checketts, the team's owner and chairman. "The name symbolizes dignity, history and, quite literally, royalty. It is our mission to establish those attributes for our team." ReAL SALT LAKE (pronounced RAY-äl) takes the field in Spring, 2005, wearing Claret Red, Cobalt Blue and Real Gold uniforms with a classic shield logo that incorporates an iconic crown, suggestive of the majestic heritage and international spirit of soccer teams around the globe. "The presence of the sport of soccer on the international stage inspired our unique nomenclature," said Checketts. "We are thinking globally in our vision and aspirations; bringing an MLS team to Salt Lake inserts us into the international sports community. The name ReAL SALT LAKE demonstrates our organization's passion and respect for soccer's heritage and reflects our lofty aspirations for competitive excellence and crowning achievements in the community.""The days of 'traditional mascot names' are numbered, and not only in soccer," said Checketts, who made the announcement as part of a special event held today at Rice-Eccles Stadium on the University of Utah campus, which ReAL SALT LAKE will call home during its inaugural 2005 season. In addition to a press conference introducing the new team identity elements, ReAL SALT LAKE also invited new and existing season-ticket holders the opportunity to select their seats for the 2005 Major League Soccer season. ReAL SALT LAKE's 20-game 2005 season-ticket brochure is attached."The name, colors and shield of ReAL SALT LAKE represent the sport of soccer's spirit as a unifying sport, as well as the state of Utah's rapidly expanding diversity," said Checketts. "ReAL SALT LAKE will lead what MLS Commissioner Don Garber calls 'the new America' and serve as a tremendous source of pride for not only our Rocky Mountain community but also for fans around the world who recognize our aspirations and vision for an immediately competitive, family-oriented organization. As we begin to grow the RSL tradition and define our path, our core values will resonate across the global sports marketplace." While hundreds of variations on the team's logo, colors and identity designs were developed, tested and revised since Sports Capital Partners brought MLS to Utah in mid-July, the final version of the ReAL SALT LAKE uniform/logo combination represents elements significant for the sport, its history and Utah's heritage. "The look and presence of ReAL SALT LAKE demonstrates our mission as a community-oriented organization that appeals to all cultures, ages, and families," said ReAL SALT LAKE General Manager Steve Pastorino. "We want to unite the community, on and off the field. Our collective efforts to embrace the community and their love of the sport will ensure our success." The color palette conveys the team's desire to embrace all cultures and present international distinction. Claret Red represents the passion and excitement that soccer generates among the Utah populace; Cobalt Blue embodies the state's mountains, lakes and natural beauty, while the accent of ReAL Gold is inspired by the golden significance of crowns and royalty throughout history. Team officials presented a selection of T-shirts, hats, scarves and additional logo wear. Several versions of the crown logo were also displayed, the primary - a full crest, with the ReAL SALT LAKE moniker adorning a soccer ball - and a secondary, condensed version of the logo (featuring the acronym RSL under a crown) which will be used for uniforms, etc. Several additional variations of the logos - for print, television and various other uses - were also previewed. ReAL SALT LAKE merchandise sporting the official colors, names and logos will soon be available at area sporting goods stores and at www.RealSaltLake.com. "We know our fans are looking forward to supporting our team," continued Pastorino. "We will move as quickly as possible to extend our look and colors to this community." REAL SALT LAKE NAME AND IDENTITYThe official name of Utah's Major League Soccer expansion club is "ReAL SALT LAKE" with "ReAL" (pronounced RAY-äl) or "RSL" used on second references in all official communications. In seeking to promote the connection to the tradition, history, passion and grandeur of soccer, as well as evoking the insistence on excellence and lofty aspirations associated with the Spanish/English duality of "Real" or royal, the ReAL SALT LAKE name and logo incorporates several "regal" elements. The most significant feature is the ReAL word mark inserted into a classic shield atop the RSL ligature, with a "ducal" crown signifying an accent atop the "e." The interlocking RSL type features a more prominent "R," which unifies the "SL," while the "jewel" of the shield, the proverbial "gem" in the crown, is a stylized, multi-colored soccer ball icon at the protruding "point" at the culmination of the shield. The logo design incorporates Claret Red, Cobalt Blue, and ReAL Gold, colors which have strong soccer-specific and regional connotations. The ReAL SALT LAKE identity, designed by MLS Creative Director Richard S. Levy in conjunction with Salt Lake City-based Love Communications and New York-based Casscles Design, represents the vision of RSL founder David W. Checketts.Preparations continue for the inaugural season of ReAL SALT LAKE in 2005. More information on the club can be found on the team's official website at www.RealSaltLake.com or by calling 1-877-MLS-UTAH. The Green Bay Packers Uniform Database! Now in a handy blog. Link to comment Share on other sites More sharing options...
Dilbert Posted October 9, 2004 Share Posted October 9, 2004 For Real Salt Lake-Nice colors, otherwise bad name and logo.Club Deportes Chiva USA- again nice colors bad logo, nice goat though.FC Dallas- Nice logo and colors but for the love of god change the name. They are not even playing in Dallas next year. (Frisco)GO CREW!!!! Signature intentionally left blank Link to comment Share on other sites More sharing options...
JQK Posted October 9, 2004 Share Posted October 9, 2004 I like it. It's a good soccer name, and logo is just straight soccer.Like the Metrostars, when they redid everything, Dropping the NY/NJ, and just going with Metrostars, and the Soccer-style shield instead of the goofy logo. MLS is growing up, and growing up nicely. Stay Tuned Sports Podcast Link to comment Share on other sites More sharing options...
MJWalker45 Posted October 9, 2004 Share Posted October 9, 2004 The Chivas crest is exactly the same as their parent club, Chivas de Guadalajara. Only difference is the addition of USA. But I'm not surprised that was the only significant difference for them since many teams tend to "dress" their lesser clubs in similar uniforms and designs, i.e. ManU, Arsenal, and Chelsea womens teams wear the same unifroms the men do. Real, I think they could have picked a better name, but I like the logo. Link to comment Share on other sites More sharing options...
smith03 Posted October 9, 2004 Share Posted October 9, 2004 It can not be a good thing when the team has to explain to people how to pronouce the team name. Just say NO to gray facemasks. Link to comment Share on other sites More sharing options...
DEAD! Posted October 10, 2004 Share Posted October 10, 2004 It can not be a good thing when the team has to explain to people how to pronouce the team name. Yeah I seem to have a hard tem pronouncing salt. I saw, I came, I left. Link to comment Share on other sites More sharing options...
schlim Posted October 10, 2004 Share Posted October 10, 2004 Here's the secondary: The secondary reminds me of the old Colorado Rockies of the NHL. Link to comment Share on other sites More sharing options...
Cashcleaner Posted October 10, 2004 Share Posted October 10, 2004 Will someone give these Yank club owners a nightschool course in English, please? I can just see the board meeting in my head now.Owner: Alright people, we need a classy, european style name for our soccer team.Bill: You mean football right, sir?Owner: No I don't dammit! Football is the real man's sport where a group of men armour themselves up and run towards each other on the field. Bill: But they barely use their feet in that game sir.Owner: Are you trying to change the subject?Bill:....Owner: Anyway, we need a proper soccer team name. Something like what those Europeans use. Like the Spanish or Dutch or Australians or something.Bill: Actually sir, Australia is not in...Owner: Right, so why don't we go with something like FC Salt Lake City or Real Salt Lake or something?Bill: Why, sir?Owner: Because that what makes it soccer boy!Bill: I see sir, but it's not pronounced....Owner: Nonsense boy! We'll call it Real Salt Lake and be done with it.Bill: I hate you, sir. Thanks go to Eddie010 for the Signature and Avatar. Nice work, mate! Link to comment Share on other sites More sharing options...
lopernv Posted October 10, 2004 Share Posted October 10, 2004 This is why I hate Soccer Why? Because its not an American pasttime? I think not liking soccer just because of team names is disgusting. Link to comment Share on other sites More sharing options...
ColeJ Posted October 10, 2004 Share Posted October 10, 2004 They are not even playing in Dallas next year. (Frisco) that's just retarded....frisco is part of dallas... Link to comment Share on other sites More sharing options...
nitroseed Posted October 10, 2004 Share Posted October 10, 2004 $10 says it's Real SLC. Man, did I call that one or what. Link to comment Share on other sites More sharing options...
scooter13 Posted October 10, 2004 Share Posted October 10, 2004 I realize all the faults with this name. But I like it, and I like the fact that Dallas changed to FC Dallas, and Chivas is going with it's un-American sports team name. If there is one thing you have to admit, it is kind of flattering for them to do it, given the history of soccer in Europe. It is kind of like the Japan Baseball League teams using nicknames and on top of that using English on the unis. It is to honor the American invented sport. Detroit Dragons - 2010 ULL Gait Cup ChampionsDetroit Cougars - 2010 and 2011 WAFA Wills Cup Champions Link to comment Share on other sites More sharing options...
DEAD! Posted October 10, 2004 Share Posted October 10, 2004 $10 says it's Real SLC. Man, did I call that one or what. Yeah, but where's your $10? I saw, I came, I left. Link to comment Share on other sites More sharing options...
winghaz Posted October 10, 2004 Share Posted October 10, 2004 Ummm, isn't MLS trying to get draw more fans? How would it draw more fans when it takes on a more European or more South American or more Australian look?Remember when the Women's World Cup final filled the Rose Bowl for the finals between the U.S. and China? Team USA didn't draw fans by coming up with some gimmick that is foreign to American fans. They drew fans because Americans fell for this team, partly because they played solid, impressive soccer and partly because Americans wanted to see Team USA win it all.Seeing impressive play and root, root, rooting for the home team is part of the American way, not having gimmicks as parts of names.Soccer is growing in popularity, especially with the young. But when MLS does things that stupify the league, you know how many of these youngsters are going to follow the professional sport? To use another foreign word, nil. Link to comment Share on other sites More sharing options...
gosioux76 Posted October 10, 2004 Share Posted October 10, 2004 I like it. It's a good soccer name, and logo is just straight soccer.Like the Metrostars, when they redid everything, Dropping the NY/NJ, and just going with Metrostars, and the Soccer-style shield instead of the goofy logo. MLS is growing up, and growing up nicely. I agree with you on this one JQK. What I find interesting is the way they spelled the name in the wordmark and news release: ReAL. It's like a dictionary spelling showing where to place the emphasis. Does Real Madrid spell its name that way, too? Or is this just another learning tool for the soccer-ignorant fans? Link to comment Share on other sites More sharing options...
Mac the Knife Posted October 10, 2004 Share Posted October 10, 2004 I'm surprised I haven't seen this synopsis yet... Link to comment Share on other sites More sharing options...
stpmn Posted October 10, 2004 Share Posted October 10, 2004 I like the logo and colors. I wish the other MLS clubs would also get a more traditional soccer look. Wake up! Link to comment Share on other sites More sharing options...
stpmn Posted October 10, 2004 Share Posted October 10, 2004 Former NHL Colorado Rockies colors? Link to comment Share on other sites More sharing options...
DarthMan Posted October 10, 2004 Share Posted October 10, 2004 ReAL?whats with the lower-case E "We have nothing to fear except fear itself." Link to comment Share on other sites More sharing options...
JQK Posted October 10, 2004 Share Posted October 10, 2004 ReAL?whats with the lower-case E it's to help the Utahnians learn to say it correctlyRe-AL Stay Tuned Sports Podcast Link to comment Share on other sites More sharing options...
Recommended Posts
Archived
This topic is now archived and is closed to further replies.