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OMMF

Negative space

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Good lord, folks... of COURSE it was intentional.

And negative space is often a wonderous design charachter that brings depth and life to design. If it can be acheived without being forced, it is marvelous.

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hartfordwhalers-plain.JPG

That can also look Like two hockey sticks which is what I thought they were for many years

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Negative space can also have drawbacks. It can incorporate clutter that's not constructive. I've struggled with this often in my designs.

Case in point, my revised Houston Rockets design:

Houston%20Rockets%20Concept%20Logo.gif

The shapes created by the white space, especially in the top of the R (with the H combination), generate confusion and make the design less clear than it could be.

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SyPhi- it would look great wo the "h"

i always thought it was an H and never saw the whale tail

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The arrow in the FedEx logo may be intentional, but I think the spoon appears quite accidentally. Tableware has nothing to do with package delivery.

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it's good if you could see the logo every day for a full year without noticing it... like fedex, or the hartford whalers.

but the big 10 thing is just annoying. everyone can see it, and it's not really all that clever...

I don't know--I saw the Whalers' "H" right away...

But that doesn't mean it wasn't a cool logo--because it's one of my all time favorites...

i didn't say you HAD to see it a full year before noticing :)

if it's subtle enough that you could not notice a negative-space element, without being considered retarded or blind, then it's a great thing to have.

but if it starts to interfere with the actual logo (like taking a chunk out of the letter T), i think it's best to forget about it.

Okay--I get your point--and I concur...

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How 'bout this one...

BOS_672.gif

There are two extra "B"'s in the logo. Kinda cool.

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How 'bout this one...

BOS_672.gif

There are two extra "B"'s in the logo. Kinda cool.

It's called an outline! <_<

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