CrookedThumb Posted July 15, 2003 Share Posted July 15, 2003 the new USF logo is supposed to be unveiled today. I can't find any pics of it. Does anyone know what it looks like? Link to comment Share on other sites More sharing options...
whchoclte Posted July 15, 2003 Share Posted July 15, 2003 Yes, they posted in on their website. It is a bull from teh side, head down in a shield with teh letters USF on top. The U in USF is shaped like a bull head with teh horns coming out the top.It is an okay design. Link to comment Share on other sites More sharing options...
sc49erfan15 Posted July 15, 2003 Share Posted July 15, 2003 New LogoThere's a pic of it. I like it. It's better than their old one...the view of the bull's head was weird, and the way the horn was positioned made it look like something was sprouting from its chin. The more I look at their new one (the bull, specifically), the more it looks like a Zephyr X-Line hat design...which isn't necessarily a bad thing, just something I noticed... Link to comment Share on other sites More sharing options...
-kj Posted July 15, 2003 Share Posted July 15, 2003 It's decent, though I'd rather see the bull's head seperate, rather than in that shield.A little odd to give the U horns and set it off by itself, given that it stands for "University." Link to comment Share on other sites More sharing options...
rtrich11 Posted July 15, 2003 Share Posted July 15, 2003 It's ok. Link to comment Share on other sites More sharing options...
yh Posted July 15, 2003 Share Posted July 15, 2003 A little odd to give the U horns and set it off by itself, given that it stands for "University."Well, using a letter "U" as a logo seems to have been fairly well accepted by USF's neighbors in Coral Gables. But that's not to say I don't agree with you because I do. I think a "U" logo for a school that doesn't have a "U" in its name (other than University) is kind of lame. I'm hoping Miami will eventually see fit to put the "ibis in a blender" logo on its helmet someday. They've messed around with every other facet of their uniform already, so why not the helmet as well? Orange facemasks would be nice, too. Link to comment Share on other sites More sharing options...
tajmccall Posted July 15, 2003 Share Posted July 15, 2003 Im sorry that is terrible.There is no depth, the mouth looks retarded, and the shield is weak.who did this, the bobcats designers in chicago, or worse, phoenix??I think i could do a much better job while drunk. Link to comment Share on other sites More sharing options...
CDunn Posted July 15, 2003 Share Posted July 15, 2003 I don't hate it. I like the USF wordmark. Looks wierd in the shield, but by itself it isn't bad. USF has a history of having their logos contained in a random shape. They had a diamond shape(sort of) and now they have a shield. Could have been better, or it could have been their old logo, which sucked.From the article about the new logo:The chosen logos and word marks were designed by the Silverman Group, a full-service strategic brand development agency in New Haven, Conn. Silverman Group?s clients include the Tampa Bay Lightning, Dallas Stars, Washington Capitals, World Cup Soccer, Women?s World Cup and the United States Tennis Association. Link to comment Share on other sites More sharing options...
CDunn Posted July 15, 2003 Share Posted July 15, 2003 double post. These happen a lot to me. The Silverman Group has done a lot of logos. NHL 75, Orlando Rage, Starter, Sacramento RiverCats(some of the best selling minor league baseball gear is for the RiverCats), Mockba Dynamo, and tons others. See the link for pics of their work. You'll recognize a lot of it.see their work here Link to comment Share on other sites More sharing options...
frankfiersomn Posted July 15, 2003 Share Posted July 15, 2003 I like the wordmarks of the USF and the BULLS, but the shield and the bull logo is terrible and uninspiring. I hope that is limitedlyor never used. If the wordmarks would have been presented alone as the new logos, I would have been very impressed. Link to comment Share on other sites More sharing options...
oz615 Posted July 16, 2003 Share Posted July 16, 2003 i dont know if anyone notice it or not but the bulls shield logo kinda reminds me of the North Dallas Bulls logo in the move "North Dallas Forty",but i like the shield logo,and it would be cool tif the had that logo on the football helmets this season Link to comment Share on other sites More sharing options...
nitroseed Posted July 16, 2003 Share Posted July 16, 2003 Okay so... what was wrong with the one they had?? I thought it was perfectly acceptable and one of the better looking logos out there. Has everyone lost their minds when it comes to team logos lately?? Link to comment Share on other sites More sharing options...
sc49erfan15 Posted July 16, 2003 Share Posted July 16, 2003 Okay so... what was wrong with the one they had??It looked like it had a horn sprouting from its chin. Link to comment Share on other sites More sharing options...
jefrsn Posted July 16, 2003 Share Posted July 16, 2003 I like it, there was something about the gradation in the old logo that always bothered me. This also kicks over any of the concepts we saw from Phoenix Designs early attempts (info abouth those was posted here a while ago). Link to comment Share on other sites More sharing options...
NewYawkSeahawk Posted July 16, 2003 Share Posted July 16, 2003 It seems no one is every happy with any logo design.... Oh Well....I think the company that did this logo did a good job, and from the looks of their website, they have alot of solid experience and good logo designs from the past! Link to comment Share on other sites More sharing options...
nitroseed Posted July 16, 2003 Share Posted July 16, 2003 Well, there's a difference in changing a logo from one that needs an update to a (sometimes) better one and changing a logo that doesn't really need updating to another one, and one that is less effective than the previous......did that make any sense? Link to comment Share on other sites More sharing options...
Cuss16 Posted July 16, 2003 Share Posted July 16, 2003 I like this one. The colors are great. Link to comment Share on other sites More sharing options...
NewYawkSeahawk Posted July 16, 2003 Share Posted July 16, 2003 NitroSeed....Yes it made sense, but i dont know what the old logo looks like.....Do you have an image of it? Link to comment Share on other sites More sharing options...
CrookedThumb Posted July 16, 2003 Author Share Posted July 16, 2003 I like the colors of the new one, but I like the old design better. Link to comment Share on other sites More sharing options...
Brian in Boston Posted July 16, 2003 Share Posted July 16, 2003 I happen to think that USF's old logo was very nicely designed. The whole "horn sprouting from chin" phenomenon that 49erfan15 refers to was a result of the designer(s) utilizing a rather unique perspective: "looking" up, as if at a bull looming over you. To me, that was part of the old logo's attraction; it didn't look like everything else out there.As for the new logo, I love the new word/secondary marks featuring the "Horned U"... both the USF and BULLS applications. I could be wrong, but I don't think that you'll see the university ever use the "Horned U" as a stand alone. It strikes me that the only reason it was used that way in the animation for the unveiling, was to slowly build suspense. Unless of course USF's "Big Time College Football" envy of a certain intrastate football program leads them to follow that school's ridiculous use of a "U" on their helmets.As for the primary mark, the bull is a bit cartoonish and the USF within the shield isn't as prominent as I would like. However, it isn't terrible. I've certainly seen FAR worse. I suppose that given my enthusiasm for the old logo, my perfect identity package would be a combination of that mark along with the new "Horned U" word marks.By the way, I missed the thread featuring Phoenix's proposals for USF. Anybody have those?Brian in Boston Link to comment Share on other sites More sharing options...
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