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Super bowl xxxviii logo


nitroseed

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This may have been discussed before I started posting here, but I just wanted to bring it to everyone's attention anyways. This is the logo for Super Bowl XXXVIII in Houston:

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Am I the only one who thinks this is a HORRIBLE Super Bowl logo? By far, one of the worst in years.

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Come, boring is in with all the big leagues now.  Note the All-Star Baseball unis.  

Your right on Nitro,  pretty bad.  Maybe they will be coming out the the offical logo with some reference to Houston.  After all, orange and brown, or is it black, with the two 'astro' trails says: SuperBowl in Houston.  

This is probably just an appetizer.  (I hope there is more)

???

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The worst logo since XXIII.

and because i can.. my top Super Bowl Logos...

01 - XXX - Phoenix - Best ever.

02 - XXVII - Pasadena - Very close second

03 - XXVIII - Atlanta

04 - XXXI - New Orleans

05 - XVIII - Tampa

06 - XX - New Orleans

07 - XXV - Tampa

08 - XXXV - Tampa

09 - XXXVII - San Diego

10 - XIX - Stanford

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Personally, I don't like it. Perhaps if they had the "SUPER BOWL" script in the old west font and the roman numerals XXXVIII in the "modern" style, maybe it wouldn't be so bad.

I don't remember all the Super Bowl logos, but I do have to agree with J. Quincy King that Super Bowl XXX had the best logo. It had the Southwestern colours and blended the XXX into something that is Southwestern. At the same time, it didn't look like something from a porn film  :laugh:

I thought Super Bowl XXXIII had a good logo as well.

If someone could show me a site with all the Super Bowl logos maybe I'll have a top 10 list as well.

I saw, I came, I left.

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I think Super Bowl XXXIV (34) had the best non-location-specific logo. Fits the NFL perfectly. If they were ever to go NHL style and just update the text of the logo this would be the perfect templete. This is not just because the Rams won that one either.

As for location-specific, I don't know. I only remember back to XXX (30), and not all that well. Last year's was pretty good.

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I think there may be a third theme we're missing here which MIGHT explain the relative simplicity of the logo.  I think one of the things that the logo designers might have been thinking about when they came up with this logo was Houston's coming into its own as a metropolitan superpower (as opposed to an oversized cowtown/oiltown) during the late 50's and early 60's, a period often referred to as the Space Age.  I think the logo conveys the same kind of Space Age simplicity that a number of graphics and logos from that time period also possessed.  It's just a guess on my part, but I think this may explain why this year's SB Logo appears rather sparse and simple.
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LOL@ Pantone.....

I actually have all of the Super Bowl Logos in Vector Format, but thanks for thinking of me.....

If you happen to have an image of what the Super Bowl 36 Logo looked like before they changed it to the American Flag / US Map one after September 11th events, that would be cool to see. I know they had one, and then changed it!

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I think there may be a third theme we're missing here which MIGHT explain the relative simplicity of the logo.  I think one of the things that the logo designers might have been thinking about when they came up with this logo was Houston's coming into its own as a metropolitan superpower (as opposed to an oversized cowtown/oiltown) during the late 50's and early 60's, a period often referred to as the Space Age.  I think the logo conveys the same kind of Space Age simplicity that a number of graphics and logos from that time period also possessed.  It's just a guess on my part, but I think this may explain why this year's SB Logo appears rather sparse and simple.

I understand why the logo looks the way it does.  I just think they could have done a better job representing houston and the space age.

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I think there may be a third theme we're missing here which MIGHT explain the relative simplicity of the logo. I think one of the things that the logo designers might have been thinking about when they came up with this logo was Houston's coming into its own as a metropolitan superpower (as opposed to an oversized cowtown/oiltown) during the late 50's and early 60's, a period often referred to as the Space Age. I think the logo conveys the same kind of Space Age simplicity that a number of graphics and logos from that time period also possessed. It's just a guess on my part, but I think this may explain why this year's SB Logo appears rather sparse and simple.

As valiant as I think it is to try and validate the logo's style with a long, flowing explanation that sounds very noble... 90% of the time, it's not that poetic, and as a professional designer myself, I feel I can speaking for our industry on this point. A prime example is the designer of Houston's new abomination saying the Rockets logo looked the way it did as an "expression of basketball's vertical nature." B.S., I say. You can't bury :censored: in sugar; it still smells just as bad. I would love to think that there is a complex and valid concept behind it like the one you've presented, but somehow I doubt it. Sometimes you just have to chalk it up to plain old unimaginative ideas.

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As valiant as I think it is to try and validate the logo's style with a long, flowing explanation that sounds very noble... 90% of the time, it's not that poetic, and as a professional designer myself, I feel I can speaking for our industry on this point. A prime example is the designer of Houston's new abomination saying the Rockets logo looked the way it did as an "expression of basketball's vertical nature." B.S., I say. You can't bury :censored: in sugar; it still smells just as bad. I would love to think that there is a complex and valid concept behind it like the one you've presented, but somehow I doubt it. Sometimes you just have to chalk it up to plain old unimaginative ideas.

Uh, thanks?  

I see your point and agree that my "interpretation" is heavy on benefit of the doubt - perhaps to a charitable degree as you have suggested.

The ":censored: in sugar" expression is a new one on me.  I had always heard it as "you can't polish a turd."

See,  there's always something to learn on this board.  :)

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The designs for SB's XVII, XVIII and XX are my personal favorites.  Simple yet stylish.  Every design before SB XVII in my opinion stinks, and as for the modern trend of tying the game to its city... well, sometimes it works and sometimes it doesn't.  For XXXVIII, it doesn't.  Sorry.

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