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Evolution of a Corporate Logo


schlim

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Here's a little story on the evolution of the Starbucks logo, something I had always taken for granted. I had no idea it expressed America's puritanical ways so well

Starbucks logo evolution

The original Starbucks Coffee, here in Seattle, still displays the original logo and colors in it's window.

sm_starbucks1.jpg

And, somewhat related, the Starbucks HQ in the SODO district of Seattle has a modified logo on top of their building. It's just the mermaid face peering over the top of the building.

November01.jpg

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