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sbirgells

Frederick Keys Redesign

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CONCEPT: Took the themes of the team's inspiration (Francis Scott Key), the literal key association, as well as a nod to the parent club. May be a tad gaudy for some, but I think it almost works?

IDENTITY

keys_identity.jpg

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I like the concept, with all of its allusions and subtle references, I just don't know how well it translates to a look you'd see on the field. Lots of bright colors on top of more bright colors, you know? And a lot of intricate detail everywhere - cap logo, jersey, patches. Very busy, but it's an exceptionally well-drawn concept.

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