Ez Street Posted June 23, 2005 Share Posted June 23, 2005 Press Release Source: Nextel Communications Inc. Sprint and Nextel Communications Announce New Branding and Logo to Be Used by Combined CompanyThursday June 23, 11:15 am ET OVERLAND PARK, Kan. & RESTON, Va.--(BUSINESS WIRE)--June 23, 2005-- Broad Market Appeal of Sprint Brand to Lead Combined Company's Go-To-Market Presence; Nextel to Be Prominently Promoted as a Product-Line Sprint (NYSE:FON - News) and Nextel Communications Inc. (NASDAQ: NXTL - News) today announced details surrounding the brand strategy and logo to be used upon completion of the companies' merger, expected in the third quarter of 2005, pending shareholder and regulatory approvals. The new go-to-market brand name of the combined Sprint Nextel will be Sprint, with the Nextel name continuing as a key product brand. The two companies announced their agreement to merge on Dec. 15, 2004, with a commitment to create America's premier communications company -- offering a comprehensive range of wireless and wireline services to consumer, business and government customers. "The companies are in the enviable position of possessing two incredibly valuable brands with overwhelming positive and powerful equity in the marketplace," said Mark Schweitzer, designated Chief Marketing Officer for the new company and Nextel's current senior vice president of marketing. "Our brand strategy and logo will integrate the most valuable assets of each company's identity." The Sprint Master Brand Given its broad market awareness and its history of innovation, the Sprint name was chosen as the lead go-to-market brand name for the new company. Combining the rich attributes of the Sprint brand with the entrepreneurial, instant-communications traits represented by highlighting Nextel's presence in the product line offers strong positioning for the combined company. This approach was validated through consultation with research firms specializing in brand and name recognition, and with customers and employees, confirming Sprint's consistent ratings as one of the most recognized communications brands in the United States. "The Sprint name, brand attributes and the sentiment they evoke in minds of consumers are relevant today and provide a great foundation for the future. The combination of these characteristics of the Sprint name with the infusion of Nextel's professional-grade characteristics and key elements of the Nextel visual identity are consistent with what the new company aspires to be in the future," said Schweitzer. Nextel as a Product Brand Nextel, which currently enjoys among the highest loyalty ratings with customers in the wireless industry, is synonymous with wireless business-oriented products and services such as Nextel's instant, nationwide, digital walkie-talkie service. The combined company will employ the Nextel name as a product brand within the Sprint service portfolio for services provided on Nextel's iDEN network. Solutions carrying the Nextel brand will be geared toward selected businesses, public-sector customers and those high-value individuals who have proven to be avid users of Nextel services. The New Logo Blending elements of Sprint's signature "pin drop" - representing clarity - and Nextel's bold yellow and black colors - which command attention - the new logo is a powerful symbol for the new Sprint as a forward-moving, energetic and dynamic brand. Additionally, in advertising, the new Sprint visual treatment will include the line, "Together with Nextel," as a reminder of the equity of these two strong brands coming together as one. Separately, in advertising featuring Nextel products and services in the combined company's markets, there will be a Nextel visual treatment that uses the current Nextel logo with the language "Together with Sprint." NASCAR NEXTEL Cup Series The new company will be committed to its partnership with NASCAR and its more than 75 million fans. The NASCAR NEXTEL Cup Series will maintain its current series branding through 2006, and decisions regarding the series name and branding beyond that season are expected to be made prior to the NASCAR NEXTEL Cup Series season opener in 2006. About Sprint Nextel Sprint Nextel Corporation will serve as the corporate name of the combined company once the merger is approved. About Sprint Sprint offers an extensive range of innovative communication products and solutions, including global IP, wireless, local and multiproduct bundles. A Fortune 100 company with more than $27 billion in annual revenues in 2004, Sprint is widely recognized for developing, engineering and deploying state-of-the-art network technologies, including the United States' first nationwide all-digital, fiber-optic network; an award-winning Tier 1 Internet backbone; and one of the largest 100-percent digital, nationwide wireless networks in the United States. For more information, visit www.sprint.com/mr. About Nextel Communications Nextel Communications, a FORTUNE 200 company based in Reston, Va., is a leading provider of fully integrated wireless communications services and has built the largest guaranteed all-digital wireless network in the country covering thousands of communities across the United States. Today 95 percent of FORTUNE 500 companies are Nextel customers. Nextel and Nextel Partners, Inc. currently serve 297 of the top 300 U.S. markets where approximately 263 million people live or work. "Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995 A number of the matters discussed in this document that are not historical or current facts deal with potential future circumstances and developments, in particular, information regarding the new company, including expected synergies resulting from the merger of Sprint and Nextel, future technology plans, and whether and when the transactions contemplated by the merger agreement will be consummated. The discussion of such matters is qualified by the inherent risks and uncertainties surrounding future expectations generally, and also may materially differ from actual future experience involving any one or more of such matters. Such risks and uncertainties include: the result of the review of the proposed merger by various regulatory agencies, and any conditions imposed on the new company in connection with consummation of the merger; approval of the merger by the stockholders of Sprint and Nextel and satisfaction of various other conditions to the closing of the merger contemplated by the merger agreement; and the risks that are described from time to time in Sprint's and Nextel's respective reports filed with the SEC, including each company's annual report on Form 10-K for the year ended December 31, 2004 as amended, and their respective quarterly reports on Form 10-Q for the quarterly period ended March 31, 2005. This document speaks only as of its date, and Sprint and Nextel each disclaims any duty to update the information herein. Additional Information and Where to Find It Sprint Corporation has filed a Registration Statement on Form S-4 with the SEC (Reg. No. 333-123333) containing a definitive joint proxy statement/prospectus regarding the proposed transaction. SHAREHOLDERS OF SPRINT AND SHAREHOLDERS OF NEXTEL ARE ENCOURAGED TO READ THE REGISTRATION STATEMENT AND ANY OTHER RELEVANT DOCUMENTS FILED WITH THE SEC INCLUDING THE DEFINITIVE JOINT PROXY STATEMENT/PROSPECTUS THAT IS PART OF THE REGISTRATION STATEMENT BECAUSE THEY CONTAIN IMORTANT INFORMATION ABOUT THE COMBINATION. The definitive joint proxy statement/prospectus has been mailed to shareholders of Sprint and shareholders of Nextel. Investors and security holders will be able to obtain the documents free of charge at the SEC's web site, www.sec.gov, from Sprint Investor Relations at Sprint Corporation, 6200 Sprint Parkway, Overland Park, Kansas 66251, 800-259-3755, option 1 or from Nextel Investor Relations at 2001 Edmund Halley Drive, Reston, Virginia 20191, 703-433-4300. Participants in Solicitation Sprint, Nextel and their respective directors and executive officers, other members of management and employees and the proposed directors and executive officers of the combined company, may be deemed to be participants in the solicitation of proxies in respect of the combination. Information concerning the proposed directors and executive officers of the combined company, Sprint's and Nextel's respective directors and executive officers and other participants in the proxy solicitation, including a description of their interests, is included in the definitive joint proxy statement/prospectus contained in the above-referenced Registration Statement on Form S-4. MULTIMEDIA AVAILABLE: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=4917209 --------------------------------------------------------------------------------Contact: Nextel Communications Inc. Media Contact: Russell Wilkerson, 703-433-3063 albert.wilkerson@nextel.com or Sprint Media Contact: Nick Sweers, 913-794-3460 nicholas.sweers@sprint.mail.com--------------------------------------------------------------------------------Source: Nextel Communications Inc. @DavidStreeter Link to comment Share on other sites More sharing options...
Ez Street Posted June 23, 2005 Author Share Posted June 23, 2005 Why do I see this when I see it? @DavidStreeter Link to comment Share on other sites More sharing options...
DEAD! Posted June 23, 2005 Share Posted June 23, 2005 Why do I see this when I see it? It was sort of what I had in mind. I thought is was a wing and not a image of pin falling. I don't know if the black and yellow are a nice combination for a telecomminucations company. I associate yellow and black with the construction industry. Otherwise, it's a decent logo. I saw, I came, I left. Link to comment Share on other sites More sharing options...
Frenchie Posted June 24, 2005 Share Posted June 24, 2005 Why do I see this when I see it? It was sort of what I had in mind. I thought is was a wing and not a image of pin falling. I don't know if the black and yellow are a nice combination for a telecomminucations company. I associate yellow and black with the construction industry. Otherwise, it's a decent logo. Caterpillar? yellow and black construction logo, and all the vehicles...This could be an easy transition for the NAASCAR NEXTEL CUP sponsorship... @Frenchie_TO Owner of the Rochester Americans of the MLH Owner of the Toronto Frenchies of the GCFHL6 Link to comment Share on other sites More sharing options...
BlueFlag Posted June 24, 2005 Share Posted June 24, 2005 Is it just me, or is there a bit too much white (Yellow?) space between the 'Sprint' and the stylised pin? Link to comment Share on other sites More sharing options...
OMMF Posted June 24, 2005 Share Posted June 24, 2005 I thought of this but then I'm weird. Link to comment Share on other sites More sharing options...
DEAD! Posted June 24, 2005 Share Posted June 24, 2005 I thought of this but then I'm weird. That reminds me of this: I saw, I came, I left. Link to comment Share on other sites More sharing options...
sacker12 Posted July 13, 2005 Share Posted July 13, 2005 Press Release Source: Nextel Communications Inc. Sprint and Nextel Communications Announce New Branding and Logo to Be Used by Combined CompanyThursday June 23, 11:15 am ET OVERLAND PARK, Kan. & RESTON, Va.--(BUSINESS WIRE)--June 23, 2005-- Broad Market Appeal of Sprint Brand to Lead Combined Company's Go-To-Market Presence; Nextel to Be Prominently Promoted as a Product-Line Sprint (NYSE:FON - News) and Nextel Communications Inc. (NASDAQ: NXTL - News) today announced details surrounding the brand strategy and logo to be used upon completion of the companies' merger, expected in the third quarter of 2005, pending shareholder and regulatory approvals. The new go-to-market brand name of the combined Sprint Nextel will be Sprint, with the Nextel name continuing as a key product brand. The two companies announced their agreement to merge on Dec. 15, 2004, with a commitment to create America's premier communications company -- offering a comprehensive range of wireless and wireline services to consumer, business and government customers. "The companies are in the enviable position of possessing two incredibly valuable brands with overwhelming positive and powerful equity in the marketplace," said Mark Schweitzer, designated Chief Marketing Officer for the new company and Nextel's current senior vice president of marketing. "Our brand strategy and logo will integrate the most valuable assets of each company's identity." The Sprint Master Brand Given its broad market awareness and its history of innovation, the Sprint name was chosen as the lead go-to-market brand name for the new company. Combining the rich attributes of the Sprint brand with the entrepreneurial, instant-communications traits represented by highlighting Nextel's presence in the product line offers strong positioning for the combined company. This approach was validated through consultation with research firms specializing in brand and name recognition, and with customers and employees, confirming Sprint's consistent ratings as one of the most recognized communications brands in the United States. "The Sprint name, brand attributes and the sentiment they evoke in minds of consumers are relevant today and provide a great foundation for the future. The combination of these characteristics of the Sprint name with the infusion of Nextel's professional-grade characteristics and key elements of the Nextel visual identity are consistent with what the new company aspires to be in the future," said Schweitzer. Nextel as a Product Brand Nextel, which currently enjoys among the highest loyalty ratings with customers in the wireless industry, is synonymous with wireless business-oriented products and services such as Nextel's instant, nationwide, digital walkie-talkie service. The combined company will employ the Nextel name as a product brand within the Sprint service portfolio for services provided on Nextel's iDEN network. Solutions carrying the Nextel brand will be geared toward selected businesses, public-sector customers and those high-value individuals who have proven to be avid users of Nextel services. The New Logo Blending elements of Sprint's signature "pin drop" - representing clarity - and Nextel's bold yellow and black colors - which command attention - the new logo is a powerful symbol for the new Sprint as a forward-moving, energetic and dynamic brand. Additionally, in advertising, the new Sprint visual treatment will include the line, "Together with Nextel," as a reminder of the equity of these two strong brands coming together as one. Separately, in advertising featuring Nextel products and services in the combined company's markets, there will be a Nextel visual treatment that uses the current Nextel logo with the language "Together with Sprint." NASCAR NEXTEL Cup Series The new company will be committed to its partnership with NASCAR and its more than 75 million fans. The NASCAR NEXTEL Cup Series will maintain its current series branding through 2006, and decisions regarding the series name and branding beyond that season are expected to be made prior to the NASCAR NEXTEL Cup Series season opener in 2006. About Sprint Nextel Sprint Nextel Corporation will serve as the corporate name of the combined company once the merger is approved. About Sprint Sprint offers an extensive range of innovative communication products and solutions, including global IP, wireless, local and multiproduct bundles. A Fortune 100 company with more than $27 billion in annual revenues in 2004, Sprint is widely recognized for developing, engineering and deploying state-of-the-art network technologies, including the United States' first nationwide all-digital, fiber-optic network; an award-winning Tier 1 Internet backbone; and one of the largest 100-percent digital, nationwide wireless networks in the United States. For more information, visit www.sprint.com/mr. About Nextel Communications Nextel Communications, a FORTUNE 200 company based in Reston, Va., is a leading provider of fully integrated wireless communications services and has built the largest guaranteed all-digital wireless network in the country covering thousands of communities across the United States. Today 95 percent of FORTUNE 500 companies are Nextel customers. Nextel and Nextel Partners, Inc. currently serve 297 of the top 300 U.S. markets where approximately 263 million people live or work. "Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995 A number of the matters discussed in this document that are not historical or current facts deal with potential future circumstances and developments, in particular, information regarding the new company, including expected synergies resulting from the merger of Sprint and Nextel, future technology plans, and whether and when the transactions contemplated by the merger agreement will be consummated. The discussion of such matters is qualified by the inherent risks and uncertainties surrounding future expectations generally, and also may materially differ from actual future experience involving any one or more of such matters. Such risks and uncertainties include: the result of the review of the proposed merger by various regulatory agencies, and any conditions imposed on the new company in connection with consummation of the merger; approval of the merger by the stockholders of Sprint and Nextel and satisfaction of various other conditions to the closing of the merger contemplated by the merger agreement; and the risks that are described from time to time in Sprint's and Nextel's respective reports filed with the SEC, including each company's annual report on Form 10-K for the year ended December 31, 2004 as amended, and their respective quarterly reports on Form 10-Q for the quarterly period ended March 31, 2005. This document speaks only as of its date, and Sprint and Nextel each disclaims any duty to update the information herein. Additional Information and Where to Find It Sprint Corporation has filed a Registration Statement on Form S-4 with the SEC (Reg. No. 333-123333) containing a definitive joint proxy statement/prospectus regarding the proposed transaction. SHAREHOLDERS OF SPRINT AND SHAREHOLDERS OF NEXTEL ARE ENCOURAGED TO READ THE REGISTRATION STATEMENT AND ANY OTHER RELEVANT DOCUMENTS FILED WITH THE SEC INCLUDING THE DEFINITIVE JOINT PROXY STATEMENT/PROSPECTUS THAT IS PART OF THE REGISTRATION STATEMENT BECAUSE THEY CONTAIN IMORTANT INFORMATION ABOUT THE COMBINATION. The definitive joint proxy statement/prospectus has been mailed to shareholders of Sprint and shareholders of Nextel. Investors and security holders will be able to obtain the documents free of charge at the SEC's web site, www.sec.gov, from Sprint Investor Relations at Sprint Corporation, 6200 Sprint Parkway, Overland Park, Kansas 66251, 800-259-3755, option 1 or from Nextel Investor Relations at 2001 Edmund Halley Drive, Reston, Virginia 20191, 703-433-4300. Participants in Solicitation Sprint, Nextel and their respective directors and executive officers, other members of management and employees and the proposed directors and executive officers of the combined company, may be deemed to be participants in the solicitation of proxies in respect of the combination. Information concerning the proposed directors and executive officers of the combined company, Sprint's and Nextel's respective directors and executive officers and other participants in the proxy solicitation, including a description of their interests, is included in the definitive joint proxy statement/prospectus contained in the above-referenced Registration Statement on Form S-4. MULTIMEDIA AVAILABLE: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=4917209 --------------------------------------------------------------------------------Contact: Nextel Communications Inc. Media Contact: Russell Wilkerson, 703-433-3063 albert.wilkerson@nextel.com or Sprint Media Contact: Nick Sweers, 913-794-3460 nicholas.sweers@sprint.mail.com--------------------------------------------------------------------------------Source: Nextel Communications Inc. Weird. That's how I thought the new logo was going to look like. Link to comment Share on other sites More sharing options...
HurricaneDavid Posted July 13, 2005 Share Posted July 13, 2005 A few weeks ago I was paid to do a survey on Buzzback.com concerning this logo. I told them it was plain, boring, and not at all memorable. Link to comment Share on other sites More sharing options...
Recommended Posts
Archived
This topic is now archived and is closed to further replies.